Whether you are an independent consultant or you run a much larger company, marketing matters. It’s important to the success of your business. As marketers, you and I are convinced of this. But let’s face it: marketing isn’t an “exact science”. Read Here.
It can be very difficult to determine whether or not your marketing investment of time, money and effort is giving you the results you want.
You may love your new, beautifully designed website, but does it make visitors want to stay awhile and learn more about what you do and how you can help them? You may be crazy about your new email campaign, but how is it performing? How are your open rates? How’s your click-through rate? When readers do click through, how many of them convert?
Done well, marketing can boost your company’s sales and profits beyond your wildest expectations. Done poorly, it can be a financial “black hole” that drains your company’s cash flow. Needless to say, you want to do it well.
The Ultimate Proof Of Online Marketing Effectivenes
So how can you tell if you are doing it well? The ultimate proof is in your conversion rates. That is, how many shoppers become buyers? Or in a B2B content campaign, how many website visitors enter your content funnel?
Think about this: if your conversion rate is in the tank, how much does your pretty website really help you? How much does your huge email list matter? What do you care if you have many thousands of social media followers that “like” or share your updates if your online marketing efforts never help you make any sales?
As you are striving to maximize your conversion rate and enjoy the highest possible marketing ROI, there are certain key marketing metrics you can and should measure. Today, we will talk about some tools that can help you do this very effectively.
Keep in mind that you don’t want to measure for measurement’s sake. You want to measure your marketing efforts so you can observe your performance and make changes as needed.
Is your email open rate low? If so, this is a problem you need to fix. Are new visitors to your website “jumping ship” almost as soon as they show up? You need to find out why, and you need to do something about it!
Once again: measure relevant marketing metrics so you can take action and improve your results, not so you can collect a bunch of random numbers. Read More.