What to Do if Google is Allergic to Your Mobile Website

A Google Think Insight article says that 67% of mobile users who land on a mobile optimized site are more likely to convert. Furthermore, it also says that 61% of mobile users are likely to move onto a competitor’s site if the page they landed on isn’t mobile optimized. Read Here.

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If a site has an “m-dot” prefix before the URL, which means it’s optimized for mobile viewership. Another way to optimize your site for mobile is by using responsive design, which doesn’t require a separate m-dot site. With a responsive design, the site automatically adjusts its layout specific to the device being used.

Here’s the thing: Google itself also made clear that its algorithm would prefer responsive design over a mobile-optimized site. And the web giant has several reasons:

» Mobile sites are not device-universal. Your prospects will not only be viewing your website through smartphones alone; there are tablets and pads that could also access the web, and mobile sites will not be able to accommodate each one of them. A responsive design can and will adapt to the device environment.

» You’ve been working on your site’s SEO ranking, now you’ve got two sites. Having a separate mobile site means maintaining SEO across multiple domains, which would spread out the SEO links and authority you’re trying to optimize for. You’d be doing twice as much work while getting two pieces of half-results.

» Sharing would be chaotic. Consider this scenario: Your prospect reads your mobile site content on his smartphone and finds it shareable, so he shares the link on Twitter. When the followers of that prospect open the link on their desktop or laptop computer, the mobile version (m-dot link) will load.

» It redirects users to irrelevant pages. Not every page on your site may have a mobile version created for it. So when a visitor goes to that “un-optimized” page, he may be returned a 404 error page, the mobile optimized version of your homepage (not the original page they requested), or the desktop-optimized version of your site. This, of course, can be annoying to people, especially the busy ones. Read More.

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3 Things You Probably Don’t Know About Google Adwords

I get asked all the time about Google Adwords. For the uninitiated, Adwords are the ads on the top and side of Google when you enter in a search. Entrepreneurs are always wanting to rank their website at the top of every search, but there are certain things that you need to know before getting started with Adwords. Read Here.

So I decided to answer three of the questions I get asked the most — all in one article. This won’t answer every question  you may have but this should be a good start.

 google-adwords1. There are three types of keywords.

In the online world, there are three types of keywords that consumers use when searching online that business owners  need to keep in mind. First they do their research, then they compare products and then they search with the intent to purchase. For instance, this is the exact process I used to purchase my new Bluetooth wireless headset:

Research phrases: When someone is in the research phase, the person often has no idea what he or she wants, searching only for generic and simple terms. I started my search with “headsets.” During this process, I learned that there are all kinds of different headsets: wireless, non-wireless, microphone, no microphone, etc. Notice, I have no idea what brand I want yet.

Comparison: As I peruse the search results for those generic terms, things start to get more specific. Not only am I reading reviews, but I’m pitting two products against each other. If you were in the comparison stage, you would most likely use terms like:

Beats vs Bose

Beats by Dre review

Beats pricing

Beats alternative

Related: 10 Common Google AdWords Mistakes You Need to Stop Making — Now

I personally don’t recommend that business owners purchase these types of phrases as I think they are a waste of your money. These types of phrases are used by people who are searching for an answer and are merely investigating a future purchase. If you’re bidding on phrases like this, try stopping for a week and see if your profits rise. Read More.

How to use the Internet for business

I found the following tips on the web, I believe they are very useful. Check it out. Read Here.

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Familiarize yourself with how your industry is represented online; search for your customers, suppliers and other contacts. Look at their websites and online social media profiles.

Review the audience you communicate with and market to: their interests, preferences and online habits. Which social media and online networking sites do they use? How do they use them and how do they represent themselves in their profiles?

Review your own online presence. Where do you appear in search results? Do you have a presence on the social media and networking sites used by your target market?

Set up a social media profile on relevant sites such as Twitter, Facebook or LinkedIn. Connect and communicate with your customers by posting blogs, tweets and useful information. Avoid the ‘hard sell’. Your aim is to build relationships.

Review your website. Is it still doing the job you intended? Does it accurately represent your business? Is it fresh, engaging and easy to use? Can it be viewed on any web-connected device?

Consider using online advertising strategies such as pay-per-click advertising. Research which keywords will be most effective in your online adverts and for driving traffic to your website. Read More.

Social Media Revolution

I found this interesting video that points out to us the importance of social media today. I’m sure you’ll be amazed!

Erik Qualman is a leading speaker on the use of social media, providing statistics and clear evidence of the phenomenal growth of social media. He is author of two excellent books which have gone on to be translated into many languages.
1. Socialnomics: How social media transforms the way we live and do business
2. Digital Leader: 5 simple keys to success and influence
Check out this awesome facts He reveals to us through this video. Enjoy!

Web Design Miami, Florida

The the world of business and the web continue to grow in importance.  It is no longer limited to informational and e-commerce sites.  It has developed to be much more than that.  Now every business needs a great site.  It could be a site that only keeps a brick and mortar store in the mind of a consumer, a vast e-commerce site, or even a large corporate site that controls the flow of internal information.  Which ever is needed, Lighthouse Internet Media has the experience to provide quality design.  Almost anyone can create “a” website, but it takes a company like Lighthouse Internet Media to make “the” web site the best represents your brand. We do this by treating every web site differently.  We add a personal touch and encourage the business owners to give as much input as possible.  This results in a more personalized and unique web site.

Unique sites are great but if they lack quality then they serve no purpose.  How does Lighthouse Internet Media ensure quality?  It is done by making sure the work is done in-house by people who specialize in particular fields.  The designers do just design.  They do not write content.  The writers write, they do not develop. They do the entire project and the results speak for themselves.

If this is not enough then the convincing needed can be found in their portfolio.  It is extensive and loaded with sites they have done.  The most notable thing is that each one is unique.  This is because they were all made with the customer in mind and a focus on their needs with input from the company itself.  This is what sets Lighthouse Internet Media apart and makes us the best in the business!

To your success!

Emilio Yepez 305 389 8955 emilio@lighthouseinternetmedia.com www.lighthouseinternetmedia.com

Web Design Miami, Florida

For those in Miami, if you are looking for a good website design company, Lighthouse Internet Media is at your service. They offer different online services and can help you out. A well-designed website with current features is important for businesses and individuals in today’s world. It establishes you online and is a place where people can go to learn more. With all that goes on in day-to-day activities, getting to designing the website can be difficult, confusing, and time-consuming. It is easier and can save a lot of stress to leave it to trained professionals. They understand the technical knowledge and can create a site that features everything you want and need on it.

Lighthouse Internet Media specializes in professional web design that is high quality and easy to navigate. If you go onto their website, you can browse through design samples and see which one would be the most visual appealing. Their team is smart, trained in niche areas, and have a process by which they deliver you the design you want. Their online portfolio shows the diverse amount of work they have done and the versatility of designs created. You get features such as search engine optimized, content management system, business class support, and a user-friendly design. These components are important for getting your name out there and good communication.

The company also prides itself on being a good business. Lighthouse Internet Media hard to deliver quality results. They believe in service that is personable and getting the right results. So to design your website, don’t fret over complex details or components that require specialized skills. Let the professionals at Lighthouse Internet Media handle it. They will work with your ideas and design a site that is both professional and informative while aesthetically appealing. Elevate your business to new heights with quality website design. Be the envy of others in Miami with a great online venue to show off information and features. You get everything you need with Lighthouse Internet Media.

 

To your success!

Emilio Yepez 305 389 8955 emilio@lighthouseinternetmedia.com www.lighthouseinternetmedia.com

 

 

Web Design Miami, Florida

Web Design in Miami

 

If you want your business to succeed, having an online presence is a must in today’s world. Even if you don’t sell anything through the Internet, having a website allows people to find your business and to learn more about what it offers. While there are many web design firms out there, if you have a local business in Miami, you are much better off dealing with a web designer that is also in the Miami area.

At Lighthouse Internet Media, we have helped countless local businesses build their web presence by providing them with a professional-looking website. Just by going through examples of previous projects that we’ve completed, you will get a very good idea of the quality of our custom made websites. No matter what your needs are or what industry you’re in, Lighthouse Internet Media will work together with you to create a website that will showcase your business to its targeted customers. Our past and present web design clients include physicians, dentists, attorneys, retail stores, home renovators and e-commerce sites.

The way we create beautiful websites for our clients is simple. Right at the start, we will discuss your needs and discuss what you want your website to do for you. Do you want just a simple site that lists your business address and shows a bit of information about what your business does? Or would you like something more elaborate, such as an e-commerce site that allows your customers to place orders online? Once we understand your needs, we will then show you examples of what your website will look like and let you choose a style that you believe would be the best fit for your business. Of course, your website can be fully customized with your business logo, pictures, etc.

You should know that Lighthouse Internet Media does a lot more than just creating websites for its clients. Our long expertise in the field of online marketing allows us to turn your website into an efficient marketing vehicle that will draw customers to your business. We can help your site get the visitors it needs through search engine optimization, pay per click advertising, as well as by deploying social media campaigns.

 

If you are interested in speaking to someone who can design with excellence and really give your business a presence online with your ideal customers or clients, we would like to extend to you an invitation to contact us at 305 389 8955 or email our founder directly at emilio@lighthouseinternetmedia.com. We pride ourselves in the integrity of our methods and results, you simply can’t go wrong with our firm.

Emilio Yepez
Lighthouse Internet Media
2332 Galiano Street
Coral Gables, Florida 33134
Phone: 305 389 8955
Email: emilio@lighthouseinternetmedia.com

BIO:

Emilio Yepez is an e-commerce, online, web design and Pay Per Click consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both affiliate marketing programs while at ARC and ARC Media and ecommerce business development projects, like Navarro.com. Recently, Emilio Yepez developed and managed the Navarro.com ecommerce site, the largest Hispanic Owned Pharmacy Chain in the US.