Are You ‘Layering’ SEO? You Should Be.

SEO isn’t what it used to be. Read Here.

Ten years ago, an SEO specialist might spend 40 hours a week on keywords, title tags and content manipulation. Nowadays, he or she must possess a much broader skill set and think far more strategically.


That’s because there’s been a shift toward Search Marketing Integration (SMI) or “layering.” This concept is forcing digital marketers to become master collaborators who can effectively utilize cross-departmental initiatives to fuel a rise in organic visibility.

RelatedSEO Basics: Keyword Research Made Easy

The credit for this idea has to go to Rand Fishkin, CEO at search-software company Moz. During a conversation with Rand, I asked him whether the term SEO was still relevant. He explained that, rather than looking it as something distinct and isolated from your other business and marketing initiatives, you “need to add SEO as an important review layer on top of all of those other things.”

I think this is a really good way to conceptualize how SEO needs to be integrated into all aspects of your business to have the greatest probability of success. It really helps to visualize these concepts, let them sync in and “get it.”

In order to become a master collaborator and get the most out of your search efforts, it helps to break your collaborative efforts into four distinct areas

1.    Interaction
The first thing every successful digital marketer must do is learn to interact with the different departments within their organization. This has to be done regularly and consistently in order to produce results. The only way to discover the SEO opportunities that exist elsewhere in your organization is to communicate with your colleagues and actively undercover them. This includes attending cross-departmental meetings, happy hours and formal training sessions. You can even uncover SEO opportunities during conversations at the water cooler.

2. Persuasion

Once you’ve had a chance to interact and identify opportunities, you need to motivate your colleagues to help you achieve your goals. The best way to approach this is to find a champion within each department. I won’t bore you with tactics for motivation, but it’s vitally important to have a friend that can communicate initiatives from within their department. Having a reliable ‘point-of-contact’ can drastically help you turn ideas into actions and push your initiatives up the priority ladder. Read More.



Web Design Miami, Florida

The the world of business and the web continue to grow in importance.  It is no longer limited to informational and e-commerce sites.  It has developed to be much more than that.  Now every business needs a great site.  It could be a site that only keeps a brick and mortar store in the mind of a consumer, a vast e-commerce site, or even a large corporate site that controls the flow of internal information.  Which ever is needed, Lighthouse Internet Media has the experience to provide quality design.  Almost anyone can create “a” website, but it takes a company like Lighthouse Internet Media to make “the” web site the best represents your brand. We do this by treating every web site differently.  We add a personal touch and encourage the business owners to give as much input as possible.  This results in a more personalized and unique web site.

Unique sites are great but if they lack quality then they serve no purpose.  How does Lighthouse Internet Media ensure quality?  It is done by making sure the work is done in-house by people who specialize in particular fields.  The designers do just design.  They do not write content.  The writers write, they do not develop. They do the entire project and the results speak for themselves.

If this is not enough then the convincing needed can be found in their portfolio.  It is extensive and loaded with sites they have done.  The most notable thing is that each one is unique.  This is because they were all made with the customer in mind and a focus on their needs with input from the company itself.  This is what sets Lighthouse Internet Media apart and makes us the best in the business!

To your success!

Emilio Yepez 305 389 8955

Web Design Miami, Florida

For those in Miami, if you are looking for a good website design company, Lighthouse Internet Media is at your service. They offer different online services and can help you out. A well-designed website with current features is important for businesses and individuals in today’s world. It establishes you online and is a place where people can go to learn more. With all that goes on in day-to-day activities, getting to designing the website can be difficult, confusing, and time-consuming. It is easier and can save a lot of stress to leave it to trained professionals. They understand the technical knowledge and can create a site that features everything you want and need on it.

Lighthouse Internet Media specializes in professional web design that is high quality and easy to navigate. If you go onto their website, you can browse through design samples and see which one would be the most visual appealing. Their team is smart, trained in niche areas, and have a process by which they deliver you the design you want. Their online portfolio shows the diverse amount of work they have done and the versatility of designs created. You get features such as search engine optimized, content management system, business class support, and a user-friendly design. These components are important for getting your name out there and good communication.

The company also prides itself on being a good business. Lighthouse Internet Media hard to deliver quality results. They believe in service that is personable and getting the right results. So to design your website, don’t fret over complex details or components that require specialized skills. Let the professionals at Lighthouse Internet Media handle it. They will work with your ideas and design a site that is both professional and informative while aesthetically appealing. Elevate your business to new heights with quality website design. Be the envy of others in Miami with a great online venue to show off information and features. You get everything you need with Lighthouse Internet Media.


To your success!

Emilio Yepez 305 389 8955