Are We Making SEO Harder than it Should Be?

Making SEO More Complicated Than It Should Be?

travel marketing

Just read a nice article on search engine land that talks about whether or not your making your seo process more difficult than it should be. As an agency I’ve seen hundreds of seo strategies and have even created multiple seo strategies that were effect, but at times seemed complex, after years of working in this business what I find is that there is an approach that is practical, yet customized for each scenario but easy to understand by anyone seeking out to implement the right strategy.

Yes for those of us in this business, we know there’s a lot that goes into SEO, but I thought this article really drove home the power of using a simplistic process and approach when it comes to SEO, they even include a chart or info graph that makes understanding this process much easier, happy reading:


Having Trouble With Your SEO? 

if if you need help or guidance in the area of seo or digital marketing, call us at 305 389 8955 or email us at



Are You ‘Layering’ SEO? You Should Be.

SEO isn’t what it used to be. Read Here.

Ten years ago, an SEO specialist might spend 40 hours a week on keywords, title tags and content manipulation. Nowadays, he or she must possess a much broader skill set and think far more strategically.


That’s because there’s been a shift toward Search Marketing Integration (SMI) or “layering.” This concept is forcing digital marketers to become master collaborators who can effectively utilize cross-departmental initiatives to fuel a rise in organic visibility.

RelatedSEO Basics: Keyword Research Made Easy

The credit for this idea has to go to Rand Fishkin, CEO at search-software company Moz. During a conversation with Rand, I asked him whether the term SEO was still relevant. He explained that, rather than looking it as something distinct and isolated from your other business and marketing initiatives, you “need to add SEO as an important review layer on top of all of those other things.”

I think this is a really good way to conceptualize how SEO needs to be integrated into all aspects of your business to have the greatest probability of success. It really helps to visualize these concepts, let them sync in and “get it.”

In order to become a master collaborator and get the most out of your search efforts, it helps to break your collaborative efforts into four distinct areas

1.    Interaction
The first thing every successful digital marketer must do is learn to interact with the different departments within their organization. This has to be done regularly and consistently in order to produce results. The only way to discover the SEO opportunities that exist elsewhere in your organization is to communicate with your colleagues and actively undercover them. This includes attending cross-departmental meetings, happy hours and formal training sessions. You can even uncover SEO opportunities during conversations at the water cooler.

2. Persuasion

Once you’ve had a chance to interact and identify opportunities, you need to motivate your colleagues to help you achieve your goals. The best way to approach this is to find a champion within each department. I won’t bore you with tactics for motivation, but it’s vitally important to have a friend that can communicate initiatives from within their department. Having a reliable ‘point-of-contact’ can drastically help you turn ideas into actions and push your initiatives up the priority ladder. Read More.


5 Tips for SEO Web Design

Check out this guide to Onsite Search Engine Optimization. Read Here

Search engine optimization (SEO) has come a long way in the last decade.

seo-web-design-seoWhen the phrase first appeared, SEO web design meant little more than stuffing your cool 90’s website with whatever terms you were optimizing for, getting listed on DMOZ, and populating your metadata for the search engines to analyze. Search engine marketing and SEO optimization were basically as primitive as the search engines themselves; before the first algorithm was written to spot keyword-stuffing, you simply typed your key term more times than anyone else to get the top spot in Yahoo.

But, oh boy, have things changed. In their endless search to provide users with the most appropriate, authoritative and high-quality suggestions for a given search term, the algorithms and web metrics used by search engines such as Google to index, analyze and understand the contents of the web have become increasingly advanced.

The complexity and relative importance of SEO services has evolved alongside these developments, as the SEO expert’s job of attaining top positions in search engine results (SERPS) has become ever more challenging and competitive.

But don’t be put off. Search engine optimization, internet marketing and social networking all start with solid website design. Building from the ground up with these 6 SEO tips will give you a huge head-start in the race for those coveted and profitable SERPS positions.

1. Keywords

Keywords, key phrases, and key terms are the bread and butter of SEO and search engine marketing. Intelligent keyword selection, strategy and analysis are a large part of how it’s done. Your keyword choices could reflect what you do, where you are, what you love, your expertise, your USP or maybe your brand terms. Be realistic; for example it might be too late to take on Amazon for the term used books.

Visualize your chosen key terms as the ‘real estate’ you will be competing for.

Head terms are your top-level phrases. If you were selling SEO web design, your head terms would include web design, SEO, website design, search engine optimization and plenty more. These head terms are normally the most competitive in a field – so use variations, think laterally, look for an opening, and you’ll be getting somewhere.

Your long tail or tail terms include phrases that relate to your head terms. Get creative; identifying and owning the right long-tail terms is a great way to corner your own part of a competitive market. A few examples for our imaginary web firm might be WordPress website design, e-commerce SEO, ‘Mytown’ web design, celebrity SEO… etc.

Do as much keyword research as possible. You can use tools such as Google Adwords keyword tool, Wordtracker, SEOmoz, and don’t forget the invaluable Google search box itself. Since Google introduced the ‘Instant’ search results this became even more useful – the list of auto-complete suggestions can show you what the world is searching for. Select and list your head and long tail keywords and terms very carefully before you go any further. Read More


Lighthouse Internet Media is a comprehensive internet marketing company that provides a wide range of services such as search engine optimization, website development, affiliate marketing, pay-per-click management, email marketing, e-commerce development and consulting to its customers. This is a one stop source for people who have not yet begun to explore their options in the internet business world as well as for those who have started to examine and would like to expand their venture expertise and explore new tools and ideas. The most important component of this service company is the impeccable integrity and reliable opportunity offered to the customers at all level.

Online Marketing

The team constituting the online marketing department of this company is dedicated and oriented in giving the clients the edge over their competitors. Every professional of the team are expert in their area and excel in their performance. The collective effort of the team is focused on the company’s primary goal – to improve the clients’ market share.

The company uses multiple approach in marketing their client’s company by meeting the unique needs as well as encouraging the growth of development in terms of brand visibility during the purchase cycle, irrespective of the type of the client – business, institution, or non-profit organization.

Email Marketing

Email marketing is one of the areas that Lighthouse Internet Media is expert in. Regardless of the number of recipients – hundreds or millions – LHIM has the necessary tools to market remotely, easily and securely. It starts with defining the client’s goals, customizing the emails and targeting the intended customers.

Web Design and Web Development

The website team dedicated to this area works with the clients in creating new website for their business from scratch as well as transforming an existing website to make it more effective. The graphic designers of the team provide the necessary visual depth to the content and modify the content wherever required. The professionals involved in search engine optimization refine the search criteria, add codes and elements that are useful for ranking high among the search engine results. Web programmers bundle these features and make the website browser independent to maximize the client’s web presence.

Database Management

Another part of online marketing strategy is to install a reliable database management technique that would collect data from both online and offline. LHIM has the necessary technology to make this happen or custom design the database to match client’s needs. They are equipped with unique tools to solve unique problems in order to take the client’s interaction with customer on the internet to a whole new level.

Affiliate Marketing

A well formed network marketing strategy can improve any business and provide the best returns that are otherwise not possible in a standalone scenario. The company team knows how to lay the foundation for affiliate marketing to make the products and services spread across different social media networks. This type of marketing strategy provide better input and reaction from consumers and help in making the brand a successful one.

To your success!

Emilio Yepez
305 389 8955

Chromebook by Samsung-Great Article

Dear reader,

I came across this great article about Google and Samsung teaming up on chrome: Here’s a snippet: Samsung just unveiled two new Chrome OS devices, computers that run Google’s Chrome operating system. One, like its predecessors, is a laptop design — a.k.a.“Chromebook” — while the other is a “C….click here

Check out when you have a chance.


Emilio Yepez
Internet Marketing & Ecommerce Consultant
305 389 8955
305 270 2509


Emilio Yepez is an e-commerce consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both affiliate marketing programs while at ARC and ARC Media and ecommerce business development projects, like Recently, Emilio Yepez developed and managed the ecommerce site, the largest Hispanic Owned Pharmacy Chain in the US. Lighthouse Internet Media is dedicated to helping businesess and online merchants grow their business through internet marketing and true performance marketing. For consultation or assistance with your business contact 305 270 2509