5 Tips for SEO Web Design

Check out this guide to Onsite Search Engine Optimization. Read Here

Search engine optimization (SEO) has come a long way in the last decade.

seo-web-design-seoWhen the phrase first appeared, SEO web design meant little more than stuffing your cool 90’s website with whatever terms you were optimizing for, getting listed on DMOZ, and populating your metadata for the search engines to analyze. Search engine marketing and SEO optimization were basically as primitive as the search engines themselves; before the first algorithm was written to spot keyword-stuffing, you simply typed your key term more times than anyone else to get the top spot in Yahoo.

But, oh boy, have things changed. In their endless search to provide users with the most appropriate, authoritative and high-quality suggestions for a given search term, the algorithms and web metrics used by search engines such as Google to index, analyze and understand the contents of the web have become increasingly advanced.

The complexity and relative importance of SEO services has evolved alongside these developments, as the SEO expert’s job of attaining top positions in search engine results (SERPS) has become ever more challenging and competitive.

But don’t be put off. Search engine optimization, internet marketing and social networking all start with solid website design. Building from the ground up with these 6 SEO tips will give you a huge head-start in the race for those coveted and profitable SERPS positions.

1. Keywords

Keywords, key phrases, and key terms are the bread and butter of SEO and search engine marketing. Intelligent keyword selection, strategy and analysis are a large part of how it’s done. Your keyword choices could reflect what you do, where you are, what you love, your expertise, your USP or maybe your brand terms. Be realistic; for example it might be too late to take on Amazon for the term used books.

Visualize your chosen key terms as the ‘real estate’ you will be competing for.

Head terms are your top-level phrases. If you were selling SEO web design, your head terms would include web design, SEO, website design, search engine optimization and plenty more. These head terms are normally the most competitive in a field – so use variations, think laterally, look for an opening, and you’ll be getting somewhere.

Your long tail or tail terms include phrases that relate to your head terms. Get creative; identifying and owning the right long-tail terms is a great way to corner your own part of a competitive market. A few examples for our imaginary web firm might be WordPress website design, e-commerce SEO, ‘Mytown’ web design, celebrity SEO… etc.

Do as much keyword research as possible. You can use tools such as Google Adwords keyword tool, Wordtracker, SEOmoz, and don’t forget the invaluable Google search box itself. Since Google introduced the ‘Instant’ search results this became even more useful – the list of auto-complete suggestions can show you what the world is searching for. Select and list your head and long tail keywords and terms very carefully before you go any further. Read More

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Top 4 Mistakes Made By New Business Owners

Of course as many of you know, I am an online business consultant.  My expertise is in ecommerce, online marketing, operations and designing business efficiency systems and processes. If you would like more information on who I am please visit my Linkedin page by clicking here or my site by clicking on this link. I have probably consulted now close to 260 different businesses over my career. Some of those businesses include:

  • Shoe retailers
  • Fragrance retailers and shops
  • Ticket brokers and ticket sellers
  • Pharmacy businesses
  • Hispanic related businesses
  • Travel & Tours
  • Electronics & equipment
  • Warehouse & Shipping products
  • Law related businesses of all types
  • Products & services geared toward Hispanics
  • Women’s skincare products
  • Women’s clothing and shoes

Check the Ego at the Door Please!

I first want to say to my audience that I am not the “proverbial not it all”, I do however think my extensive career has afforded me the opportunity to gain valuable insight into how successful businesses are managed and operated. I’ve been able to see how different businesses work, the unique business models used to generate a profit, but more importantly the key principles that dictate the success and failure of a business.

In the month of February, I am dedicating a few articles to new business owners and entrepreneurs. I think you’ll find the principles I will share to be practical, but also insightful and hopefully worth your time. I am not a writer by trade, however I do tend to put a spin on my articles that I think helps others relate and see things differently, hope this helps!

Mistake #1: Running Out of Gas!

Oh the excitement of owning a business! It doesn’t matter whether you’re a team of one or a team of 100 in a start-up, owning or operating a new business can be fun & exciting. Creating something that is your own based on a vision, is inspiring, however what do you do when “30 days later” J you lose some of that momentum, the fire in your belly is quenched and it dawns on you that the business you envisioned is going to be much harder to get up and running than you could have ever imagined?

There is a saying I heard someone say the other day that really spoke to me and I think is appropriate within the context of this article: “Fatigue makes cowards of us all”! Isn’t this the truth!

A common mistake I see “new” entrepreneurs make is not mentally and physically preparing themselves for the demands of a new business and the JOURNEY. Owning and operating a business is a marathon, not a sprint! It takes time and there is plenty to do, so do yourself a favor & enjoy the journey.

If you have run out of gas and need inspiration, go back to the vision you had and let it fuel you. I don’t know of any other financial instrument like building a business to generate wealth.

Your vision and dream is worth it, but it’s going to cost you a lot, if not everything to see it happen. Look, your not the only one to have feelings of doubt or fear and if your physically tired, rest and get back on the horse. Remember, building a business can take months, years and in some cases a lifetime. It’s not a sprint, it’s a marathon!

I will be posting the next 3 mistakes in other articles this month!

To your success!

Emilio Yepez
www.lighthouseinternetmedia.com
emilio@lighthouseintenetmedia.com
305 389 8955
Twitter: affiliateagle
Linkedin: http://www.linkedin.com/pub/emilio-yepez/12/326/50a

BIO:

Emilio Yepez is an e-commerce consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both affiliate marketing programs while at ARC and ARC Media and ecommerce business development projects, like Navarro.com. Recently, Emilio Yepez developed and managed the Navarro.com ecommerce site, the largest Hispanic Owned Pharmacy Chain in the US.