I Want to Be Your Go To Guy for Online Marketing!

Hello,

If you are watching this video and reading this post, you probably received a personal message from me.

I’d like to encourage you to click on this video and visit our site at http://www.lighthouseinternetmedia.com so you can get reacquainted with our services!

I would really love the opportunity to work with you and your company in the area of online marketing!

Our services include:

Online Services Include:

  • WEBSITE DESIGN
  • SEARCH ENGINE OPTIMIZATION
  • PAY PER CLICK AD-WORDS MARKETING
  • EMAIL MARKETING
  • E-COMMERCE DEVELOPMENT  
  • SOCIAL MEDIA
  • GRAPHIC DESIGN
  • LINKED IN MARKETING
  • YOU TUBE MARKETING
  • PROGRAMMING & DEVELOPMENT

Until next time!

Need help or think that you need help regarding building your commerce site, please feel free to contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955

 

To your success,

Emilio Yepez
Lighthouse Internet media
http://www.lighthouseinternetmedia.com
Phone: 305-389-8955
AIM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here

About Emilio Yepez & Lighthouse Internet Media:

Emilio Yepez Adwords & Digital Marketer

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Google Adwords Testing SMS Messages from Display Ads

Google Adwords Testing SMS Messages from Text Ads

Google was recently testing an SMS texting feature on their display ads allowing a user (customer/client) to text the advertiser directly via the display ad. There’s not a whole lot of information on this feature just yet, but as you can imagine should this feature roll out, you can expect it to be popular among businesses and merchants that prefer to receive inquiries directly to their mobile device and offer a potential user of their services another avenue to engage them further.

My Thoughts

How practical or feasible it will be for larger businesses to utilize this feature is yet to be determined. Maybe this new feature is more affective for smaller businesses.

I also see the revenue angle Google is taking and the increased potential for ads to be clicked on or utilized by a user. Therefore if the feature is used, advertisers should test it and be conscious of the potential increase in CTR or costs, which of course could be a good thing, if it leads to conversions! Ultimately how effective this new feature will be is still yet unknown.

Need help or think that you need help regarding this new change or any other changes in paid traffic? Please feel free to contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955

 

To your success,

Emilio Yepez
Lighthouse Internet media
www.lighthouseinternetmedia.com
Phone: 305-389-8955
A
IM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here


About Emilio Yepez: 

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Personal Interests & Studies:
Christianity -Spiritual Studies
Quantum Mechanics
Deductive Logic & Reasoning
Creative Thinking & Problem Solving
Psychology & Nuero-Science
Golf & Polo

 

Match Type Strategies for Your Adwords Campaign: Part 1

Logo

What Match Type Should I be Using?

 

 

A very common question asked of me on a regular basis by our clients. When starting your Adwords campaign, it can be very confusing as to what match types you should use when driving traffic. Not all match types are applicable and some match types are only useful during certain phases of your campaign. If you are not familiar with Match types in Google Adwords, I’ll use the official definition by Google provided below:

“Each keyword uses a matching option to help control which searches should trigger your ad to show. You can choose one or more matching options for a keyword. If you don’t specify a particular matching option, keywords are considered as broad match.”

So in essence, each Match Type allows you to open or constrict traffic on any keyword you may be bidding on in the Adwords Google platform.

Different Match Types 

Here’s a summary of the options I took from their Adwords support page:

Broad match allows your ad to show for searches on similar phrases and relevant variations, including synonyms, singular and plural forms, possible misspellings, stemmings (such as floor and flooring), related searches, and other relevant variations..
• Example: kittens
• Searches that can match: kittens, kitten photos, adopt a kitten

Broad match modifier allows your ad to show for searches that include your broad match keyword or close variations of your broad match keyword.
• Example: +adopt +kitten
• Searches that can match: adopt kitten, how to adopt a kitten, best kitten to adopt

Phrase match allows your ad to show only for searches that include the exact phrase, or close variations of that exact phrase, with additional words before or after.
• Example: “adopt a kitten”
• Searches that can match: adopt a kitten, adopt a kiten, how to adopt a kitten

Exact match allows your ad to show only for searches that use that exact phrase, or close variations of that exact phrase, and no other words.
• Example: [adopt a kitten]
• Search that can match: adopt a kitten, adopt a kiten

Negative match ensures that your ad doesn’t show for any search that includes that term.
• Example: -free
• Searches that won’t match: free kitten adoption, free kitten calendars, who wants to free the kittens

Disclaimer: Understanding the role of each Match Type is extremely important and a pro understands how to use them effectively and efficiently, if your not a professional, hire one, you are better off hiring an agency like ours or someone who does this full time and helps you avoid the costly mistakes and pitfalls! If your not going to hire someone and want to go at it alone, please read on.

Rule#1: Know the Rules! Invest the Time and Energy In Understanding What You Are About to Do!

Each Match Type can either harm you or help you depending on your strategy and current phase of your campaign. It never seems to amaze me how little people know about Match Types, especially someone who has never used Adwords. The worse part is typically the user is encouraged by Google and/or the automated suggestion tool to add numerous keywords, but is never really explained how Match Types can help them, therefore they create an automatic default process for the user which typically means they will be using the Broad Match Type and typically this doesn’t help nor does it explain to the user the financial repercussions of this decision!  Therefore my first tip/rule is: Know the Rules! You cant be successful if you don’t understand the rules.

In the next few articles, I will be expanding on these ideas, providing additional insight into how to strategize using Match Types!

If you need help or think that you need help regarding this new change or any other changes in paid traffic please contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955

To your success,

Emilio Yepez
Lighthouse Internet media
www.lighthouseinternetmedia.com
Phone: 305-389-8955
A
IM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here


About Emilio Yepez: 

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Personal Interests & Studies:
Christianity -Spiritual Studies
Quantum Mechanics
Deductive Logic & Reasoning
Creative Thinking & Problem Solving
Psychology & Nuero-Science
Golf & Polo

 

The Adwords Conundrum

The Adwords Conundrum

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If you’re a Merchant or a business seeking to win in the Adwords game or in the paid traffic game you should probably read this before investing in paid traffic.

Adwords or most forms of paid traffic all require a high level of expertise that most business owners and/or merchants very rarely possess. One big reason is they have almost purposely created an environment where they make it so difficult for you to succeed based on all the settings and parameters that anyone was not well-versed with their system is probably doomed to fail from the very beginning. One of the common things that I hear a lot about in my paid traffic consulting business are business owners that have taken thousands of dollars put them into their ad words or paid traffic account in the hopes of getting a positive return on their overall marketing spend. The reality is if you haven’t figured it out yet, Adwords and most paid traffic platforms have created such a complex system that unless you’re a seasoned professional and really know how to manage it and leverage it to your advantage, you probably will not be very successful.

The common misconception among business owners because they’re used to, conditioned and programmed to think that they must wear many different hats in order to be successful is that in the area of paid traffic or in the case of Google Adwords they too can learn and be effective at driving traffic on behalf of their own business. The truth is that’s not even possible without going through many dark valleys, wasted marketing spend and possibly sleepless nights trying to figure out what is going to work and what isn’t going to work. Most of the time by the time you realize what’s beginning to start working you’re either any personal gym in your business or maybe closing your doors and believe me I’m not exaggerating this point. Driving traffic requires a specialty and I know how and it requires a certain level of expertise and should only be done by a professional.

Please understand I’m not trying to be biased in this article, yes it happens to be that I am in the business and I consult for a living but I can’t even start to tell you that more often than not all the beliefs, assumptions and things that merchants and business owners have read online are probably either outdated or untrue. The bottom line is unless you’re really in the Paid traffic game and have spent hundreds of thousands of dollars trying to figure it out piece by piece and on your own you’re probably not going to be very successful.

Cost per click, impressions and CTR
Most merchants understand that impressions, CTR and cost per click or important metrics to measure but do merchants always understand how they correlate one with another and what metric is probably the most important to measure? Google dictates that CTR is the most important important measurement, as they should, they only get paid when they click on your ad, so of course they over emphasize this point, however we beg to differ. We found that it’s what happens before and after the click that counts and should be measured, after all if you don’t have a good foundation and you don’t set the right parameters you’re probably not going to get an effective CTR and if you do get an effective CTR but the other 50% of the work isn’t done correctly you’re not going to get conversions, sales or service inquiries to your business.

Hire A Professional

There are plenty of companies out there that can help you manage your paper click traffic and successfully manage your Adwords marketing campaigns for products and services that you currently solicit to others online. Even if you are a retailer or you are a professional in the law field or some industry where your services can be sold the reality is if you’re in the paid traffic game you need to know what you’re doing and if you don’t know what you’re doing you need to hire a professional or get out of the industry.

As an agency we have managed millions of dollars in Adwords spend which means that we have not only successfully helped out numerous clients in many different professions and industries but we’ve been able to see millions of dollars at work in the area of paid traffic and even more importantly successfully managed on behalf of our clients. In our field and industry we have helped hundreds of small to medium size businesses manage their paid traffic effectively and in a way that has made sense so they get the maximum ROI. In my business we promise our clients a minimum of three to a six time return on their paid traffic should they hire us out to manage their only campaigns.

If you were a business owner or a merchant and you’re seeking help or advice on how to truly manage your ad words campaign on line and successfully get the Return you deserve please consider contacting us 305-389-8955 or email us directly at Emilio@lighthouseInternetmedia.com

Wishing you much success

Emilio Yepez

SEO Basics: Keyword Research Made Easy

When it comes to optimizing your website for search engines, knowing the best keywords for your brand is critical. But sometimes the process of researching your keywords can get out of hand. Read Here.

SEO

A keyword, or keyword phrase, is an easy way of referring to the queries people type into the search bars of their favorite engines. As a website owner, you want to know which keywords your customers are searching for so that you can use SEO best practices to optimize your site for them and improve your chances of appearing in the natural search results for these queries.

Say, for instance, that you run a pet-grooming business in Bloomington, Ill. You want your website to appear at the top of Google’s list for the keyword phrase “pet grooming Bloomington, Ill.”

Related: How Google ‘Author Markup’ Can Help Protect Your Content and Build Your Brand

You might have already read about the importance of things like keyword competition or keyword search volume when conducting your keyword research. But forget all of that for a moment. The only keywords you need to worry about when you’re starting out are the keywords your customers are actually typing in to their search engines.

There are a few different ways you can find these keywords:

Use your customer research knowledge. Nobody knows your market better than you do. Instead of relying on a third-party keyword generating tool, start writing out a list of all the different keyword variations your customers might be searching for. Following our previous example, a pet grooming keyword list might include “pet haircut Bloomington, Ill,” “dog grooming Bloomington, Ill” and “pet grooming Ill.”

Look in Google Analytics. If you have Google Analytics installed on your website, log in and head over to the “Traffic Sources” menu. There, you’ll be able to separate your organic search visitors and see a list of the keywords they used to get to your website. Unfortunately, a large number of your results will come up as “Not Provided” (thanks to anonymous browsers and Google’s proprietary reasons), but add the phrases that you do see to your growing keyword list. You can also find similar information in your Google Webmaster Tools account. Read More.

PPC Marketing: 10 Killer Tips for Better ROI

Pay-per-click (PPC) advertising is key to most online marketing campaigns today, and it’s often expensive and overwhelming. If the tedious nature and large time commitment required to run a successful — or even unsuccessful — PPC campaign has got you down, you are not alone. However, a good ROI makes it all worthwhile. Here are 10 tips to help improve your PPC campaign in hopes of a gaining a greater ROI and making the whole process more enjoyable and fruitful. Read Here

ppc

 Run a Negative Campaign

No, the idea is not to openly bash your competitors through ad copy. Instead, utilize negative keywords, one of the most underused features offered for PPC campaigns. Negative keywords allow you to choose words that won’t trigger your ad. For example, if you are a new car salesman, place the word “used” on your negative list to target customers looking for a new vehicle. When used correctly and updated often, negative keywords help pare down your clickers to serious buyers and save your PPC dollars.

 Location, Location, Location

Why have your ad viewed or, even worse, clicked by someone in Iowa when you only sell insurance in California? PPC dollars are wasted because unsophisticated users don’t focus their impressions by location. Google, Microsoft and Yahoo all offer geo-location features, which allow users to target their markets based on IP addresses, geo-specific keywords or both.

 Make an Offer They Can’t Refuse

With so much competition, you need to differentiate your ad. Are you running a promotion? Is shipping free? Offer value and then capitalize on it with a call-to-action. Use terms like “Learn More” and “Free Download” to draw in customers. Encourage searchers to act and let them know what to expect on the other side of the click.

Be Dynamic

Dynamic keyword insertion allows you to create more relevant ad copy by placing the exact phrase searched into your ad. When the potential customer sees the exact term they searched, they are more likely to click. While dynamic keyword insertion is very useful and can increase your click through rate tremendously, it is not for the PPC novice. If poorly executed, dynamic keyword insertion can result in ads that appear unclear and irrelevant and can drain your budget quickly. Read More

LIGHTHOUSE INTERNET MEDIA

Lighthouse Internet Media is a comprehensive internet marketing company that provides a wide range of services such as search engine optimization, website development, affiliate marketing, pay-per-click management, email marketing, e-commerce development and consulting to its customers. This is a one stop source for people who have not yet begun to explore their options in the internet business world as well as for those who have started to examine and would like to expand their venture expertise and explore new tools and ideas. The most important component of this service company is the impeccable integrity and reliable opportunity offered to the customers at all level.

Online Marketing

The team constituting the online marketing department of this company is dedicated and oriented in giving the clients the edge over their competitors. Every professional of the team are expert in their area and excel in their performance. The collective effort of the team is focused on the company’s primary goal – to improve the clients’ market share.

The company uses multiple approach in marketing their client’s company by meeting the unique needs as well as encouraging the growth of development in terms of brand visibility during the purchase cycle, irrespective of the type of the client – business, institution, or non-profit organization.

Email Marketing

Email marketing is one of the areas that Lighthouse Internet Media is expert in. Regardless of the number of recipients – hundreds or millions – LHIM has the necessary tools to market remotely, easily and securely. It starts with defining the client’s goals, customizing the emails and targeting the intended customers.

Web Design and Web Development

The website team dedicated to this area works with the clients in creating new website for their business from scratch as well as transforming an existing website to make it more effective. The graphic designers of the team provide the necessary visual depth to the content and modify the content wherever required. The professionals involved in search engine optimization refine the search criteria, add codes and elements that are useful for ranking high among the search engine results. Web programmers bundle these features and make the website browser independent to maximize the client’s web presence.

Database Management

Another part of online marketing strategy is to install a reliable database management technique that would collect data from both online and offline. LHIM has the necessary technology to make this happen or custom design the database to match client’s needs. They are equipped with unique tools to solve unique problems in order to take the client’s interaction with customer on the internet to a whole new level.

Affiliate Marketing

A well formed network marketing strategy can improve any business and provide the best returns that are otherwise not possible in a standalone scenario. The company team knows how to lay the foundation for affiliate marketing to make the products and services spread across different social media networks. This type of marketing strategy provide better input and reaction from consumers and help in making the brand a successful one.

To your success!

Emilio Yepez
305 389 8955
emilio@lighthouseinternetmedia.com
www.lighthouseinternetmedia.com