What to Do if Google is Allergic to Your Mobile Website

A Google Think Insight article says that 67% of mobile users who land on a mobile optimized site are more likely to convert. Furthermore, it also says that 61% of mobile users are likely to move onto a competitor’s site if the page they landed on isn’t mobile optimized. Read Here.

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If a site has an “m-dot” prefix before the URL, which means it’s optimized for mobile viewership. Another way to optimize your site for mobile is by using responsive design, which doesn’t require a separate m-dot site. With a responsive design, the site automatically adjusts its layout specific to the device being used.

Here’s the thing: Google itself also made clear that its algorithm would prefer responsive design over a mobile-optimized site. And the web giant has several reasons:

» Mobile sites are not device-universal. Your prospects will not only be viewing your website through smartphones alone; there are tablets and pads that could also access the web, and mobile sites will not be able to accommodate each one of them. A responsive design can and will adapt to the device environment.

» You’ve been working on your site’s SEO ranking, now you’ve got two sites. Having a separate mobile site means maintaining SEO across multiple domains, which would spread out the SEO links and authority you’re trying to optimize for. You’d be doing twice as much work while getting two pieces of half-results.

» Sharing would be chaotic. Consider this scenario: Your prospect reads your mobile site content on his smartphone and finds it shareable, so he shares the link on Twitter. When the followers of that prospect open the link on their desktop or laptop computer, the mobile version (m-dot link) will load.

» It redirects users to irrelevant pages. Not every page on your site may have a mobile version created for it. So when a visitor goes to that “un-optimized” page, he may be returned a 404 error page, the mobile optimized version of your homepage (not the original page they requested), or the desktop-optimized version of your site. This, of course, can be annoying to people, especially the busy ones. Read More.

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How to use the Internet for business

I found the following tips on the web, I believe they are very useful. Check it out. Read Here.

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Familiarize yourself with how your industry is represented online; search for your customers, suppliers and other contacts. Look at their websites and online social media profiles.

Review the audience you communicate with and market to: their interests, preferences and online habits. Which social media and online networking sites do they use? How do they use them and how do they represent themselves in their profiles?

Review your own online presence. Where do you appear in search results? Do you have a presence on the social media and networking sites used by your target market?

Set up a social media profile on relevant sites such as Twitter, Facebook or LinkedIn. Connect and communicate with your customers by posting blogs, tweets and useful information. Avoid the ‘hard sell’. Your aim is to build relationships.

Review your website. Is it still doing the job you intended? Does it accurately represent your business? Is it fresh, engaging and easy to use? Can it be viewed on any web-connected device?

Consider using online advertising strategies such as pay-per-click advertising. Research which keywords will be most effective in your online adverts and for driving traffic to your website. Read More.

PPC Marketing: 10 Killer Tips for Better ROI

Pay-per-click (PPC) advertising is key to most online marketing campaigns today, and it’s often expensive and overwhelming. If the tedious nature and large time commitment required to run a successful — or even unsuccessful — PPC campaign has got you down, you are not alone. However, a good ROI makes it all worthwhile. Here are 10 tips to help improve your PPC campaign in hopes of a gaining a greater ROI and making the whole process more enjoyable and fruitful. Read Here

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 Run a Negative Campaign

No, the idea is not to openly bash your competitors through ad copy. Instead, utilize negative keywords, one of the most underused features offered for PPC campaigns. Negative keywords allow you to choose words that won’t trigger your ad. For example, if you are a new car salesman, place the word “used” on your negative list to target customers looking for a new vehicle. When used correctly and updated often, negative keywords help pare down your clickers to serious buyers and save your PPC dollars.

 Location, Location, Location

Why have your ad viewed or, even worse, clicked by someone in Iowa when you only sell insurance in California? PPC dollars are wasted because unsophisticated users don’t focus their impressions by location. Google, Microsoft and Yahoo all offer geo-location features, which allow users to target their markets based on IP addresses, geo-specific keywords or both.

 Make an Offer They Can’t Refuse

With so much competition, you need to differentiate your ad. Are you running a promotion? Is shipping free? Offer value and then capitalize on it with a call-to-action. Use terms like “Learn More” and “Free Download” to draw in customers. Encourage searchers to act and let them know what to expect on the other side of the click.

Be Dynamic

Dynamic keyword insertion allows you to create more relevant ad copy by placing the exact phrase searched into your ad. When the potential customer sees the exact term they searched, they are more likely to click. While dynamic keyword insertion is very useful and can increase your click through rate tremendously, it is not for the PPC novice. If poorly executed, dynamic keyword insertion can result in ads that appear unclear and irrelevant and can drain your budget quickly. Read More

Pay Per Click Management Consultant in Miami, Florida

I was recently asked a very good question by a potential client. They asked me the preverbal “what makes your PPC Management so different from your competition?” My response was simple: Strategy, Execution & Results!

Now I know that might sound simple or even common, but how many PPC consultants can really develop a solid framework and take into consideration all the key and most important aspects in a Pay Per Click campaign on behalf of a client? In my career I’ve seen some really good ones and believe me there are some very talented PPC Agencies, we strongly believe we are one of those Top Talents in the industry, but unfortunately in our industry not everyone really brings what I consider to be the “goods” to the table. If you ask me what I mean by the “goods”, let me outline just a few of them:

  1. Depth of business experience
  2. Truly understanding ROI formularies & strategies
  3. Having a high aptitude for analyzing and problem solving at multiple levels
  4. Experience managing over 10 Million Dollars in PPC dollars
  5. Knowing what works and short cutting the client to a FASTER ROI
  6. Embedded Talent on the Marketing Side
  7. Having a sound base in Nuero Marketing Science
  8. The list goes on and on

These are just a few of the traits we believe a PPC consultant and agency should have in order to successfully manage your PPC dollars. We look at things no body see and we find what no body finds, we are different and we know our stuff.

Are you in a tough competitive market and need the best on your side? Call us today at 305 389 8955 or email us at emilio@lighthouseinternetmedia.com. We have a proven track record, we’ve made clients Millions of dollars and have helped businesses at all levels. Call us today!

 

Emilio Yepez
Lighthouse Internet Media
http://www.lighthouseinternetmedia.com
Phone: 305 389 8955
Email: emilio@lighthouseinternetmedia.com

BIO:

Emilio Yepez is an e-commerce, online and Pay Per Click consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both affiliate marketing programs while at ARC and ARC Media and ecommerce business development projects, like Navarro.com. Recently, Emilio Yepez developed and managed the Navarro.com ecommerce site, the largest Hispanic Owned Pharmacy Chain in the US.