Adwords is now giving you more control when bidding based on device

Adwords is now giving you more control when bidding based on device



Google Adwords recently stated on May 24 they are now going to be allowing advertisers to set bid adjustments specifically for tablet devices just like they do with desktop and mobile. This is an important feature that should be considered in your overall strategy because there are many who specifically see conversions happen within a tablet that they don’t normally see on a desktop or mobile phone therefore giving the advertiser now a little bit more leeway to set their bids accordingly.

For those advertisers that typically do not bid or set their bid adjustments for mobile and desktop this is probably a good opportunity for you to get up to speed as a relates to how setting these bids can make or break a campaign. You see most people that are advertising on Google sometimes automatically set a mobile default bid thinking that because mobile is so popular it’s the ideal setting for their particular campaign, when in fact in most cases depending on your product or service desk top or tablet might be the best default setting within your account in order to make it as effective as possible. In the case of this new development where Adwords will now allow you to set your default bids with a tablet device I think this would probably be a good opportunity for many of the merchant and advertisers out there to incorporate a Desktop and tablet strategy for their particular campaign.

If your business needs help understanding this new Google development my recommendation is to hire a professional and contact us by email at or call me directly at 305-398955

In your service,
Emilio Yepez


Questions Every Business Owner Should Ask Their Pay Per Click / Adwords Management Company Before Hiring Them: Part 2

Hello, this week we continue our series concerning the top most important questions to ask your PPC Agency before hiring them:

Question #4:  Have you ever dealt with an account that has been banned on Adwords? If No, why not? If Yes, please explain the outcome. (this will further weed out those who don’t have experience managing and handling Adwords/Paid Traffic accounts online. )

Question # 5:  Who owns my ppc account? If the answer is the agency runs and manages the paid spend on their side and they provide you (MR. Merchant) reporting, than YOU (Mr. Business OWNER) don’t own the account or traffic!

Question #6: Are your PPC analysts Adwords certified? If yes great!  If not, keep prodding the agency-this doesn’t necessarily mean they are not qualified, it means they have chosen not to follow Google’s prescribed-open book class and course.

Stick around for my next round of questions!

Emilio Yepez
Lighthouse Internet Media
305 389 8955




Questions Every Business Owner Should Ask Their Pay Per Click / Adwords Management Company Before Hiring Them: Part 1

Hey Business Manager/Owner/Digital Director,

You’ll never find the right Pay Per Click/Adwords management company in Miami or any other city for that matter that will successfully help you scale and manage your campaigns into profitability unless you ask these questions:

  1. How many clients do you currently manage? How many references can you provide that are both new and old that can vouch for you? Consider the level of clients and businesses they work with and the length of time. Time is the great equalizer and can prove their performance record!
  2. How much money do you currently manage for your clients? If it’s under 100K a month, run the other way!
  3. Can you guarantee profitability? If the answer is yes, ask them if they will consider a performance component in the deal! If so how much? If the agency promises anything over 3 to 6 times your money, run and run fast! If the agency will take the work based on performance like my PPC SUPERMAN friend Pat Grady, go for it! (this of course is not recommended for attorneys or lawyers as the Florida bar prohibits for agencies to work on performance or get bonused for leads and business generated)

Stay tuned for the next set of important questions!

Emilio Yepez
lighthouse Internet Media
Phone: 305 389 8955