Pay Per Click Agency in Miami, Florida

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Hiring a Pay Per Click Agency in Miami doesn’t have to be difficult. You just need to know what you are looking for and how to get it! At Lighthouse Internet Media we make this process easy, because all we focus on and care about is our clients and getting them results! As the owner and founder of Lighthouse Internet Media I’ve made it my business to help drive positive sales, I’ve worked over the years on really “figuring it out” and finding the right strategies that best fit your business.

Performance, Performance, Performance

As a PPC Agency we’ve personally managed over $20 Million Dollars in PPC Ad Spend, in multiple verticals, niches and industries. We’ve seen hundreds of different scenarios online and currently have a 90% success rate with all of our clients! We also guarantee a 3-6 X Return on Your Marketing Spend! We put our best work and experience behind your business-guaranteed-every time-without fail!

Our Business Model

We don’t take everyone on, we only take on who we know we can help and help fast! We also structure our agreements with a performance factor in place, so you get the maximum effort from us day in day out. I don’t think it gets any better than that!
Contact Us Now!

Getting your Adwords, Bing account streamlined, cleaned up, fixed and performing at an optimal level isnt’ very hard, WE CAN HELP YOU! If you are ready to take your PPC Account to the NEXT LEVEL, contact us now at emilio@lighthouseinternetmedia.com or call our offices directly at 305 389 8955!

Internet Marketing, It’s What We Do!

 

In your service,

Emilio Yepez
Adwords & Bing “Guru” 🙂
Lighthouseinternetmedia.com
Emilio@lighthouseinternetmedia.com
Phone: 305 389 8955
Twitter: Affiliateagle
Linkedin: https://www.linkedin.com/pub/emilio-yepez/12/326/50a

Are You ‘Layering’ SEO? You Should Be.

SEO isn’t what it used to be. Read Here.

Ten years ago, an SEO specialist might spend 40 hours a week on keywords, title tags and content manipulation. Nowadays, he or she must possess a much broader skill set and think far more strategically.

SEO2

That’s because there’s been a shift toward Search Marketing Integration (SMI) or “layering.” This concept is forcing digital marketers to become master collaborators who can effectively utilize cross-departmental initiatives to fuel a rise in organic visibility.

RelatedSEO Basics: Keyword Research Made Easy

The credit for this idea has to go to Rand Fishkin, CEO at search-software company Moz. During a conversation with Rand, I asked him whether the term SEO was still relevant. He explained that, rather than looking it as something distinct and isolated from your other business and marketing initiatives, you “need to add SEO as an important review layer on top of all of those other things.”

I think this is a really good way to conceptualize how SEO needs to be integrated into all aspects of your business to have the greatest probability of success. It really helps to visualize these concepts, let them sync in and “get it.”

In order to become a master collaborator and get the most out of your search efforts, it helps to break your collaborative efforts into four distinct areas

1.    Interaction
The first thing every successful digital marketer must do is learn to interact with the different departments within their organization. This has to be done regularly and consistently in order to produce results. The only way to discover the SEO opportunities that exist elsewhere in your organization is to communicate with your colleagues and actively undercover them. This includes attending cross-departmental meetings, happy hours and formal training sessions. You can even uncover SEO opportunities during conversations at the water cooler.

2. Persuasion

Once you’ve had a chance to interact and identify opportunities, you need to motivate your colleagues to help you achieve your goals. The best way to approach this is to find a champion within each department. I won’t bore you with tactics for motivation, but it’s vitally important to have a friend that can communicate initiatives from within their department. Having a reliable ‘point-of-contact’ can drastically help you turn ideas into actions and push your initiatives up the priority ladder. Read More.

 

3 Things You Probably Don’t Know About Google Adwords

I get asked all the time about Google Adwords. For the uninitiated, Adwords are the ads on the top and side of Google when you enter in a search. Entrepreneurs are always wanting to rank their website at the top of every search, but there are certain things that you need to know before getting started with Adwords. Read Here.

So I decided to answer three of the questions I get asked the most — all in one article. This won’t answer every question  you may have but this should be a good start.

 google-adwords1. There are three types of keywords.

In the online world, there are three types of keywords that consumers use when searching online that business owners  need to keep in mind. First they do their research, then they compare products and then they search with the intent to purchase. For instance, this is the exact process I used to purchase my new Bluetooth wireless headset:

Research phrases: When someone is in the research phase, the person often has no idea what he or she wants, searching only for generic and simple terms. I started my search with “headsets.” During this process, I learned that there are all kinds of different headsets: wireless, non-wireless, microphone, no microphone, etc. Notice, I have no idea what brand I want yet.

Comparison: As I peruse the search results for those generic terms, things start to get more specific. Not only am I reading reviews, but I’m pitting two products against each other. If you were in the comparison stage, you would most likely use terms like:

Beats vs Bose

Beats by Dre review

Beats pricing

Beats alternative

Related: 10 Common Google AdWords Mistakes You Need to Stop Making — Now

I personally don’t recommend that business owners purchase these types of phrases as I think they are a waste of your money. These types of phrases are used by people who are searching for an answer and are merely investigating a future purchase. If you’re bidding on phrases like this, try stopping for a week and see if your profits rise. Read More.

5 Google Analytics Reports You Need to Succeed in PPC

ppc successPaid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface).  This month’s series week is all about how you can make the most of Analytics in your account, whether that’s with content experiments, event tracking or custom reporting.  We’re going to find all of the ways that you can get even more insight into the clicks that you’re paying to get. Read Here.

Hopefully it comes as no surprise that Google AdWords and Bing Ads interface data are not the end-all-be-all of PPC analysis. To kick off this month’s series on Google Analytics, I thought it might be a solid start to review a handful of the standard reports available in GA that you can (read: had better be) using to optimize your paid search campaigns.

The one thing I will say is that for the purpose of this post, I’ll mostly be looking at data for paid search traffic. To filter down to this layer and be sure you’re only looking at Analytics numbers for what you’ve sent through via PPC, you’ll need to go to the Advanced Segments tab at the top of the Analytics interface. From here, simply select the ‘Paid Search Traffic’ check box, hit Apply and you’re set.

When I’m looking at all traffic data, I’ll be sure to mention it in that section.

Now that we have that settled, here are the Analytics reports I recommend you take a look at to further optimize your PPC strategy:

This one we can keep kind of short and sweet. When filtered down to only PPC data, the heat map report that comes up to show what countries are coming through your paid search ads is really helpful. It lets you see what areas you may not be targeting or optimizing for already and come up with a new strategy for those regions. Yup, that’s it!

Traffic Sources – Sources (**ALL TRAFFIC ANALYSIS**)

I periodically dig in to the All Sources report to see which of my traffic sources has the highest bounce rate, or the highest percentage of new visitors. From these two reports you can get some ideas of which sources may need more specific remarketing strategies set up to target and bring back in to the site/funnel. You combine the bounce rate with new visitors and you can narrow your focus to those sources with the biggest total traffic impact.

Further, you can see referral sources in this report, which can help you see where traffic may be coming in to the funnel from new(er) places that you may need to begin strategizing around more directly (i.e. LinkedIn, etc.). Read More.

Pay Per Click Management Consultant in Miami, Florida

I was recently asked a very good question by a potential client. They asked me the preverbal “what makes your PPC Management so different from your competition?” My response was simple: Strategy, Execution & Results!

Now I know that might sound simple or even common, but how many PPC consultants can really develop a solid framework and take into consideration all the key and most important aspects in a Pay Per Click campaign on behalf of a client? In my career I’ve seen some really good ones and believe me there are some very talented PPC Agencies, we strongly believe we are one of those Top Talents in the industry, but unfortunately in our industry not everyone really brings what I consider to be the “goods” to the table. If you ask me what I mean by the “goods”, let me outline just a few of them:

  1. Depth of business experience
  2. Truly understanding ROI formularies & strategies
  3. Having a high aptitude for analyzing and problem solving at multiple levels
  4. Experience managing over 10 Million Dollars in PPC dollars
  5. Knowing what works and short cutting the client to a FASTER ROI
  6. Embedded Talent on the Marketing Side
  7. Having a sound base in Nuero Marketing Science
  8. The list goes on and on

These are just a few of the traits we believe a PPC consultant and agency should have in order to successfully manage your PPC dollars. We look at things no body see and we find what no body finds, we are different and we know our stuff.

Are you in a tough competitive market and need the best on your side? Call us today at 305 389 8955 or email us at emilio@lighthouseinternetmedia.com. We have a proven track record, we’ve made clients Millions of dollars and have helped businesses at all levels. Call us today!

 

Emilio Yepez
Lighthouse Internet Media
http://www.lighthouseinternetmedia.com
Phone: 305 389 8955
Email: emilio@lighthouseinternetmedia.com

BIO:

Emilio Yepez is an e-commerce, online and Pay Per Click consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both affiliate marketing programs while at ARC and ARC Media and ecommerce business development projects, like Navarro.com. Recently, Emilio Yepez developed and managed the Navarro.com ecommerce site, the largest Hispanic Owned Pharmacy Chain in the US.

 

 

Pay Per Click Management Miami Florida

Welcome to the Complex World of Pay Per Click Marketing!

  • Are You Frustrated With Your PPC?
  • Are You Looking for a Better ROI?
  • Have You Dumped Endless Dollars Into Your PPC Account With Nothing in Return?
  • Is Your (CPC) Cost Per Click Skyrocketing and Your (CTR) Click Through Rate Crashing?
  • Maybe its Your Quality Score, You Just Cant Seem to Get it To Increase?


You Are Not Alone

Pay Per Click advertising is one of the quickest online mediums to drive serious sales and revenue for your business, but it is also one of the most expensive and complex forms of Internet Marketing. That’s why we recommend that before you dive into Pay Per Click marketing, you call a professional to help you navigate uncharted territory. Maybe you have already turned on a campaign and you are not seeing a positive result or ROI, DONT waste any more time and seek out the help of a professional! Its not going to get easier. You need a point a reference and you need to confirm your assumptions strategically so you avoid having to experience countless of dollars spent with no return.

Clients & Industries We Specialize In 

Lighthouse Internet Media has helped numerous businesses get off the ground the right way and help them generate thousands of leads and business opportunities through Pay Per Click marketing. Contact us today and find out how you exponentially increase your leads and business through Pay Per Click marketing. Our founder and President Emilio Yepez has helped and consulted over 250 different businesses. Some of those businesses were in the following sectors:

  • Online Retailers
  • Service Related Businesses
  • Travel businesses
  • Residential & Commercial Contractors
  • Insurance Businesses & Agents
  • Perfume and Fragrance Businesses
  • Retail and Pharmacy Businesses
  • Bankruptcy Lawyers
  • Real Estate Lawyers
  • Electronic & Gaming Businesses
  • Food and Beverage Service Businesses
  • Warehouse Supplies
  • Online Retail Shoe Businesses

Dollars Managed Under Lighthouse Internet Media

Our founder and President has managed over $15 Million Dollars in Pay Per Click ad spend and has probably seen a great majority of scenarios, problems and issues with most PPC Accounts. We have helped numerous businesses generate Millions for their business the right way, the first time!

Don’t Wast Another Dollar? 

Why waste or spend your PPC Dollars into a campaign that you have no way of measuring or confirming your assumptions? Call us NOW at 305 389 8955 or email us at emilio@lighthouseinternetmedia.com for a FREE One Hour Consultation. Give yourself the opportunity to succeed before you fail! Find out how you can leverage the power of Pay Per Click marketing to drive real sales and leads for your business.

Lighthouse Internet Media
Emilio@lighthouseinternetmedia.com
info@lighthouseinternetmedia.com
www.lighthouseinternetmedia.com
PH: 305 389 8955
AIM: affiliateagle

 

BIO:

Emilio Yepez is an e-commerce, online and Pay Per Click consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both affiliate marketing programs while at ARC and ARC Media and ecommerce business development projects, like Navarro.com. Recently, Emilio Yepez developed and managed the Navarro.com ecommerce site, the largest Hispanic Owned Pharmacy Chain in the US. Emilio is a highly sought speaker in the area of online marketing.