I Want to Be Your Go To Guy for Online Marketing!

Hello,

If you are watching this video and reading this post, you probably received a personal message from me.

I’d like to encourage you to click on this video and visit our site at http://www.lighthouseinternetmedia.com so you can get reacquainted with our services!

I would really love the opportunity to work with you and your company in the area of online marketing!

Our services include:

Online Services Include:

  • WEBSITE DESIGN
  • SEARCH ENGINE OPTIMIZATION
  • PAY PER CLICK AD-WORDS MARKETING
  • EMAIL MARKETING
  • E-COMMERCE DEVELOPMENT  
  • SOCIAL MEDIA
  • GRAPHIC DESIGN
  • LINKED IN MARKETING
  • YOU TUBE MARKETING
  • PROGRAMMING & DEVELOPMENT

Until next time!

Need help or think that you need help regarding building your commerce site, please feel free to contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955

 

To your success,

Emilio Yepez
Lighthouse Internet media
http://www.lighthouseinternetmedia.com
Phone: 305-389-8955
AIM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here

About Emilio Yepez & Lighthouse Internet Media:

Emilio Yepez Adwords & Digital Marketer

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

What to Do if Google is Allergic to Your Mobile Website

A Google Think Insight article says that 67% of mobile users who land on a mobile optimized site are more likely to convert. Furthermore, it also says that 61% of mobile users are likely to move onto a competitor’s site if the page they landed on isn’t mobile optimized. Read Here.

mobile-laptop

If a site has an “m-dot” prefix before the URL, which means it’s optimized for mobile viewership. Another way to optimize your site for mobile is by using responsive design, which doesn’t require a separate m-dot site. With a responsive design, the site automatically adjusts its layout specific to the device being used.

Here’s the thing: Google itself also made clear that its algorithm would prefer responsive design over a mobile-optimized site. And the web giant has several reasons:

» Mobile sites are not device-universal. Your prospects will not only be viewing your website through smartphones alone; there are tablets and pads that could also access the web, and mobile sites will not be able to accommodate each one of them. A responsive design can and will adapt to the device environment.

» You’ve been working on your site’s SEO ranking, now you’ve got two sites. Having a separate mobile site means maintaining SEO across multiple domains, which would spread out the SEO links and authority you’re trying to optimize for. You’d be doing twice as much work while getting two pieces of half-results.

» Sharing would be chaotic. Consider this scenario: Your prospect reads your mobile site content on his smartphone and finds it shareable, so he shares the link on Twitter. When the followers of that prospect open the link on their desktop or laptop computer, the mobile version (m-dot link) will load.

» It redirects users to irrelevant pages. Not every page on your site may have a mobile version created for it. So when a visitor goes to that “un-optimized” page, he may be returned a 404 error page, the mobile optimized version of your homepage (not the original page they requested), or the desktop-optimized version of your site. This, of course, can be annoying to people, especially the busy ones. Read More.

SEO Basics: Keyword Research Made Easy

When it comes to optimizing your website for search engines, knowing the best keywords for your brand is critical. But sometimes the process of researching your keywords can get out of hand. Read Here.

SEO

A keyword, or keyword phrase, is an easy way of referring to the queries people type into the search bars of their favorite engines. As a website owner, you want to know which keywords your customers are searching for so that you can use SEO best practices to optimize your site for them and improve your chances of appearing in the natural search results for these queries.

Say, for instance, that you run a pet-grooming business in Bloomington, Ill. You want your website to appear at the top of Google’s list for the keyword phrase “pet grooming Bloomington, Ill.”

Related: How Google ‘Author Markup’ Can Help Protect Your Content and Build Your Brand

You might have already read about the importance of things like keyword competition or keyword search volume when conducting your keyword research. But forget all of that for a moment. The only keywords you need to worry about when you’re starting out are the keywords your customers are actually typing in to their search engines.

There are a few different ways you can find these keywords:

Use your customer research knowledge. Nobody knows your market better than you do. Instead of relying on a third-party keyword generating tool, start writing out a list of all the different keyword variations your customers might be searching for. Following our previous example, a pet grooming keyword list might include “pet haircut Bloomington, Ill,” “dog grooming Bloomington, Ill” and “pet grooming Ill.”

Look in Google Analytics. If you have Google Analytics installed on your website, log in and head over to the “Traffic Sources” menu. There, you’ll be able to separate your organic search visitors and see a list of the keywords they used to get to your website. Unfortunately, a large number of your results will come up as “Not Provided” (thanks to anonymous browsers and Google’s proprietary reasons), but add the phrases that you do see to your growing keyword list. You can also find similar information in your Google Webmaster Tools account. Read More.

What’s Holding You Back From Online Marketing Success?

There are a lot of things that most people would like to do, even if they aren’t getting started with them at the moment. For example, many people have dreams of running a marathon, writing a novel, or learning a second language. And yet, they never seem to find the time or motivation to take action. Perhaps nowhere is this more damaging than when it comes to online marketing. Read Here

Despite the fact that millions of business owners and executives know how important it is to the success of their companies (not to mention their own careers), they only make halfhearted efforts to grow their businesses online.

maketing success

Does that sound like something you’ve experienced? If so, you certainly aren’t the only one.

We talked to others who are in the same boat on a frequent basis. And, we have learned that their reluctance usually stems from one of these stumbling blocks:

1. They don’t understand online marketing.

To some, the process of online marketing can seem daunting, or even overwhelming. That’s understandable. There certainly is a lot of jargon, and online best practices change on a frequent basis. However, the core concepts are the same as they’ve always been for any business going back hundreds of years: identify your customers, attract them to your business, and then start a relationship. As long as you can grasp those ideas, the rest is really just about managing the details.

2. They would like to see online marketing results, but don’t think they really need them.

If your business is doing just fine without a strong online marketing plan, you might think it’s not really much of a necessity. That makes a certain amount of sense, but look at the other side of the coin: how much better could you be doing if customers were coming to you through the Internet? What would that mean for your bottom line, and the future of your company?

3. They think good online marketing is just too expensive.

Again, there is a certain element of truth here, as good online marketing does require an investment (time as well as money). At the same time, though, it’s important to recognize that it’s the return on that investment that’s really important. Any business expense is a good one if it helps you earn more money back in the future. When you think about it that way, working with a proven online marketing team is a lot cheaper than going without one.

4. They don’t know where to look for help, or who to trust.

This is probably the best reason to put off making changes to your web presence. Most of us know someone who’s been burned by the Internet marketing or SEO version of a snake oil salesman. The fear of being ripped off shouldn’t stop you from taking important steps, though, and you can find the right team to work with by following the same process you would with any other vendor. That is, look for a proven track record, a reputation for being trustworthy, and a way of working with you that makes you feel comfortable.Read More.

Social Media Revolution

I found this interesting video that points out to us the importance of social media today. I’m sure you’ll be amazed!

Erik Qualman is a leading speaker on the use of social media, providing statistics and clear evidence of the phenomenal growth of social media. He is author of two excellent books which have gone on to be translated into many languages.
1. Socialnomics: How social media transforms the way we live and do business
2. Digital Leader: 5 simple keys to success and influence
Check out this awesome facts He reveals to us through this video. Enjoy!

The Top 7 Online Marketing Trends That Will Dominate 2014

This amazing article will prepared you for the future trends about online marketing. Click Here

marketing

The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within external content, because of the additional benefits these tactics offer, such as branding and audience growth.

With these trends in mind, let’s discuss my predictions for the top online marketing trends of 2014.

1. Content Marketing Will be Bigger Than Ever

One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. This typically involves relevant industry information that provides insight or entertainment to an audience. Doing so allows a company to steadily build rapport with its demographic and develop a loyal following. According to the Content Marketing Institute, the top B2B content marketing strategies are social media, articles on a business’s website, eNewsletters, case studies, videos and articles on other websites.

By using one or more of these channels, businesses are able to build a positive reputation within their industry. This trend suggests that marketing to the masses through techniques like television ads and radio ads are becoming less effective. Instead, it’s better to concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience

2. Social Media Marketing Will Require More Diversity

Just a few years ago, businesses were limited with regard to the social media networks they could implement into their marketing campaigns, with the biggies including Facebook, LinkedIn and Twitter. Now, it seems like new social media sites are appearing all the time. While some never really get off the ground, others like Pinterest, Google+, Tumblr and Instagram have surged in popularity and have provided businesses with a plethora of new options that allow them to produce engaging content in a variety of media forms and build their audiences across more channels than ever before.

Consequently, it has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of consumers. This diversification seems to prove fruitful for many companies because it often builds brand equity by making it easier for consumers to recognize a particular brand. Read More

Affiliate Marketing Program Management Services

Affiliate Marketing Program Management Services

Why do you need affiliate marketing program management services? In order to operate an affiliate marketing program at optimal levels and reach all your financial goals, organization and effective, streamlined management, will be of great importance. An experienced affiliate marketing program management service, will provide you with the following techniques for growing your business:

1.  Service that’s personalized and designed to follow-up your affiliates and publishers
2.  Creating and implementing exiting sales contests and sweepstakes to motive affiliates and effectively promote your brand
3.  Weekly brain-storming sessions, tailor-made for your organization offering expert advice on how to improve programs
4.  Scouring our numerous affiliate accounts to find and recruit super-affiliates who can add even more value and expertise and increase sales quotas
5.  24 Hour phone, mail, IM, site chat affiliate support that encourages affiliates to contact us at any time of the day or night to discuss how to effectively serve and promote our clients
6. Providing a wide range of free tools for affiliates which include engaging content, the best-selling products, custom banners and more for every affiliate who joins your team
7. Continual website analysis so that every affiliate can improve the functionality of their site by improving traffic, both social and search, using fact based information
8. Providing cutting edge, social media strategies to affiliates so they gain an edge in marketing.

What Makes Our Company Different?

First, our many years of experiences benefit any organization in their efforts to improve their affiliate programs. We take action as soon as possible if any problems arise and are always in front of affiliates, reaching out to them to develop good working relationships. Our affiliate managers aren’t newcomers but have years of experience to draw on. They have advanced SEO knowledge, as well as up to date information on HTML, PPC management, social media, article marketing, link building, what’s hot and proven to work can mean all the difference in the world.

Our affiliate managers are informed and current. We provide a personal touch, there’s nothing worse that treating affiliates as if they don’t exist by giving them a few tools and then never contacting them again. We make it our business to develop good relationships with affiliates.

Our goal is to provide every single affiliate with all the resources and tools they need to succeed and to increase revenue. We do this continually and are proactive in everything we do. It doesn’t matter whether affiliates are new or have the needed experience, we’re with them every step of the way and have great free tools for the new affiliates on the block and for the seasoned professionals.  We aim to turn even the beginner into a pro.

How we work for our affiliates

We do a lot of the work needed to make the affiliates job easier. One of the affiliate program marketing management services we provide is the free content request tool. When affiliates need articles to promote, they don’t have to spend time trying to crank them out. We give them a head start that very few affiliate marketing management services provide. Affiliates can request the content they need, whether it’s a unique article, or merchant review, we provide both. We hire and keep on stand-by a selective base of USA writers, ready to craft articles free of charge. Plus, we don’t charge affiliates for this service. In fact, every tool and resource we provide is free for affiliates and certainly gives them a head start for effective marketing, which includes getting good search engine rankings from the quality search engine optimized articles we provide.

Our Free Site/Blog Building Tools

Another highly popular tool we provide for affiliates is our free site building tool. We believe that affiliate need to spend less time on trying to get website pages operating manually and more time putting out promotional content. Whatever we can do to save an affiliate time and extra frustration makes for a happy affiliate. Our niche website builder does a lot of the work creating a niche website in minutes. Affiliate websites come merchant specific banner ready and we’re always tweaking our niche site builder for improved functioning. All this is providing at no cost.

Always excellent new banners and engaging newsletters

We’re always improving our tools and resources for our affiliates and developing new banners and even better tools. Our banners are professional, designed for the very best, click-through rates. We also, on request, design have the ability to design banners free to match affiliates websites. We provide a banner request tool for this purpose. We offer landing page design and site design, also at no cost. We truly believe and have experienced this: good banner design improves click-through rates, so we’re always improving designs.

Daily Management of Affiliate Accounts

Motivation is important and we believe that constant contact with affiliates both motivates and increases sales. Through the years, we’ve learned that the quicker we respond to affiliates the better their performance. Affiliates should not have to wait and our affiliate managers respond quickly and daily. No one wants to wait all day to be approved and reviewed. Long wait times discourage affiliates from joining a program and they’ll move on to the next affiliate opportunity. So, our affiliate managers are aware of this and approve affiliates multiple times per day so they can start promoting immediately. We’re available nights, weekends, holiday’s and anytime, none of our affiliates will have complaints. For us 24/7 is the norm and no one gets left wondering how to solve a problem.

Value is what we believe in delivering at all times. We answers emails as rapidly as we can, including on nights and weekends. We’re used to frequent emails and calls coming in the middle of the night so we’re well prepared. Affiliate management is our expertise, through the years we’ve been the reasons why many organizations carried out successful and lucrative campaigns. Please call us immediately and let us know how we can help your organization move to the next level financially.

To your success!

Emilio Yepez 305 389 8955 emilio@lighthouseinternetmedia.com www.lighthouseinternetmedia.com