Check out this guide to Onsite Search Engine Optimization. Read Here
Search engine optimization (SEO) has come a long way in the last decade.
When the phrase first appeared, SEO web design meant little more than stuffing your cool 90’s website with whatever terms you were optimizing for, getting listed on DMOZ, and populating your metadata for the search engines to analyze. Search engine marketing and SEO optimization were basically as primitive as the search engines themselves; before the first algorithm was written to spot keyword-stuffing, you simply typed your key term more times than anyone else to get the top spot in Yahoo.
But, oh boy, have things changed. In their endless search to provide users with the most appropriate, authoritative and high-quality suggestions for a given search term, the algorithms and web metrics used by search engines such as Google to index, analyze and understand the contents of the web have become increasingly advanced.
The complexity and relative importance of SEO services has evolved alongside these developments, as the SEO expert’s job of attaining top positions in search engine results (SERPS) has become ever more challenging and competitive.
But don’t be put off. Search engine optimization, internet marketing and social networking all start with solid website design. Building from the ground up with these 6 SEO tips will give you a huge head-start in the race for those coveted and profitable SERPS positions.
1. Keywords
Keywords, key phrases, and key terms are the bread and butter of SEO and search engine marketing. Intelligent keyword selection, strategy and analysis are a large part of how it’s done. Your keyword choices could reflect what you do, where you are, what you love, your expertise, your USP or maybe your brand terms. Be realistic; for example it might be too late to take on Amazon for the term used books.
Visualize your chosen key terms as the ‘real estate’ you will be competing for.
Head terms are your top-level phrases. If you were selling SEO web design, your head terms would include web design, SEO, website design, search engine optimization and plenty more. These head terms are normally the most competitive in a field – so use variations, think laterally, look for an opening, and you’ll be getting somewhere.
Your long tail or tail terms include phrases that relate to your head terms. Get creative; identifying and owning the right long-tail terms is a great way to corner your own part of a competitive market. A few examples for our imaginary web firm might be WordPress website design, e-commerce SEO, ‘Mytown’ web design, celebrity SEO… etc.
Do as much keyword research as possible. You can use tools such as Google Adwords keyword tool, Wordtracker, SEOmoz, and don’t forget the invaluable Google search box itself. Since Google introduced the ‘Instant’ search results this became even more useful – the list of auto-complete suggestions can show you what the world is searching for. Select and list your head and long tail keywords and terms very carefully before you go any further. Read More
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