3 Things You Probably Don’t Know About Google Adwords

I get asked all the time about Google Adwords. For the uninitiated, Adwords are the ads on the top and side of Google when you enter in a search. Entrepreneurs are always wanting to rank their website at the top of every search, but there are certain things that you need to know before getting started with Adwords. Read Here.

So I decided to answer three of the questions I get asked the most — all in one article. This won’t answer every question  you may have but this should be a good start.

 google-adwords1. There are three types of keywords.

In the online world, there are three types of keywords that consumers use when searching online that business owners  need to keep in mind. First they do their research, then they compare products and then they search with the intent to purchase. For instance, this is the exact process I used to purchase my new Bluetooth wireless headset:

Research phrases: When someone is in the research phase, the person often has no idea what he or she wants, searching only for generic and simple terms. I started my search with “headsets.” During this process, I learned that there are all kinds of different headsets: wireless, non-wireless, microphone, no microphone, etc. Notice, I have no idea what brand I want yet.

Comparison: As I peruse the search results for those generic terms, things start to get more specific. Not only am I reading reviews, but I’m pitting two products against each other. If you were in the comparison stage, you would most likely use terms like:

Beats vs Bose

Beats by Dre review

Beats pricing

Beats alternative

Related: 10 Common Google AdWords Mistakes You Need to Stop Making — Now

I personally don’t recommend that business owners purchase these types of phrases as I think they are a waste of your money. These types of phrases are used by people who are searching for an answer and are merely investigating a future purchase. If you’re bidding on phrases like this, try stopping for a week and see if your profits rise. Read More.

5 Google Analytics Reports You Need to Succeed in PPC

ppc successPaid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface).  This month’s series week is all about how you can make the most of Analytics in your account, whether that’s with content experiments, event tracking or custom reporting.  We’re going to find all of the ways that you can get even more insight into the clicks that you’re paying to get. Read Here.

Hopefully it comes as no surprise that Google AdWords and Bing Ads interface data are not the end-all-be-all of PPC analysis. To kick off this month’s series on Google Analytics, I thought it might be a solid start to review a handful of the standard reports available in GA that you can (read: had better be) using to optimize your paid search campaigns.

The one thing I will say is that for the purpose of this post, I’ll mostly be looking at data for paid search traffic. To filter down to this layer and be sure you’re only looking at Analytics numbers for what you’ve sent through via PPC, you’ll need to go to the Advanced Segments tab at the top of the Analytics interface. From here, simply select the ‘Paid Search Traffic’ check box, hit Apply and you’re set.

When I’m looking at all traffic data, I’ll be sure to mention it in that section.

Now that we have that settled, here are the Analytics reports I recommend you take a look at to further optimize your PPC strategy:

This one we can keep kind of short and sweet. When filtered down to only PPC data, the heat map report that comes up to show what countries are coming through your paid search ads is really helpful. It lets you see what areas you may not be targeting or optimizing for already and come up with a new strategy for those regions. Yup, that’s it!

Traffic Sources – Sources (**ALL TRAFFIC ANALYSIS**)

I periodically dig in to the All Sources report to see which of my traffic sources has the highest bounce rate, or the highest percentage of new visitors. From these two reports you can get some ideas of which sources may need more specific remarketing strategies set up to target and bring back in to the site/funnel. You combine the bounce rate with new visitors and you can narrow your focus to those sources with the biggest total traffic impact.

Further, you can see referral sources in this report, which can help you see where traffic may be coming in to the funnel from new(er) places that you may need to begin strategizing around more directly (i.e. LinkedIn, etc.). Read More.

5 TRAVEL MARKETING TRENDS FOR 2014

I recently shared with you what I expected as five key social media marketing trends to look out for in 2014. Since I have been working in the travel & hospitality vertical for the past 20 years, I figure it would be equally interesting to try to figure out what we ought to look out for in 2014 from that industry perspective. So here it goes! Read Here

 The Automated Passenger

SecureExpress at Montreal AirportOn a recent trip departing out of Montreal-Trudeau International airport, I realized how travel processes automation holds tremendous potential to make passengers’ lives so much easier. 24 hours prior to departure, I had received the automated email from Air Canada allowing me to register for pre-boarding, ensuring proper seating and avoiding getting bumped due to over-booking, had I arrived with last-minute folks. On the way to the airport, running late and stuck in traffic, I used the new “SecurExpress” system whereby you can now reserve your time slot for going through a security checkpoint. Again, a fabulous way to not only gain peace of mind, but also to skip the line-ups of folks who, in some cases, may miss their flight because of sheer volume during rush hours. Lastly, I presented my mobile phone throughout the process, since I had opted for paperless with the QR code option.

Arriving from an international flight recently, I was also able to skip the traditional queue at customs and go through an automated checkpoint rather than dealing with a custom agent. Not to mention programs such as Canpass Air or NEXUS that allow frictionless passage at most US-Canada customs, based on prior pre-approval and payment of an annual fee.

We’re seeing similar frictionless, automated processes taking place in larger hotel chains, rail companies (mostly in Europe and Japan), car rentals and many attractions and events, in particular with RFID technology taking hold with some of the big festivals, i.e. Coachella, Osheaga, etc. From email, to SMS and e-passport, it will be interesting to see how fast travel companies embrace this sea of change for an enhanced traveler experience.

travel marketing

Mobile Bookings

At the end of 2012, Google Travel estimated that 25% of all travel-related searches online came from a mobile device, whether it was a smartphone, tablet or wifi-enabled device. While they estimated this figure would reach 40% by end of 2013, it seems we were all under-estimating mobile adoption on a global scale since we reached that point… back in May! We will end most likely the year 2013 at 50%, which means 1 out of every 2 online travel search now comes from a mobile device! And we can only expect this trend to get stronger in 2014. But are people simply looking, or are they booking as well?

As can be seen in the results of this survey conducted earlier in 2013 by HeBS Digital, a New York based agency dealing with a client portfolio of top-tier hotel brands, mobile has been increasing year over year not just in terms of page views and visits, but also in terms of room nights generated and, most importantly, in revenue. This is especially true with tablets, seeing triple digit growth comparing Q1 2013 with Q1 2012. Desktop is getting less traffic overall, but the decrease is not as substantial in terms of room nights and revenue. Yet. So expect mobile to definitely grow strong…Read More

6 reasons why your website needs to be conversion-driven

When you walk into a retail clothing store, you’re not just walking into a room randomly filled with garments. You’re entering a carefully organized space specifically designed to get you to buy products. Read Here

Items from the newest range take pride of place while images of gorgeous models flaunting the items plaster the biggest walls. The perfect jacket to compliment that pair of skinny jeans is displayed nearby, with a helpful shopping assistant on hand to suggest you try them both. Special deals displayed at eye level catch your eye on the way out. These are all important tricks of the trade that shop managers use in the hopes of driving people to make purchases.

email marketing

When it comes to websites, however, sales are made online, not in stores. Your website is effectively your shop window, and your site needs to be conversion-driven. Here are six reasons why:

1. Customers do research before they buy

A high percentage of the people visiting your website will be there to do research and won’t necessarily be ready to buy. The bigger the client, the more research they are likely to do before making a decision to purchase. Corporate bureaucracy usually stipulates that certain processes are followed before deals can go ahead.

To maximize your conversion rate, you need to recognize which people are visiting your website to do research and appropriately market your product to them. Remember that the earlier you get a customer to convert, the more influence you have on their purchase decision.

2. Website visitors are at different buying stages

Every visitor to your site is different. For example, some have just arrived at your site for the first time, some are returning or existing customers and some are in the final stages of their buying process and have put you on their shortlist of potential suppliers. You need to have different methods of conversion for each of these unique categories, and any others that might apply.

An existing customer won’t click on an ‘order now’ button and a first time visitor isn’t likely to click on a ‘contact us’ button. Conversion-driven design takes each type of visitor into account and offers tailored options for driving that person to convert to the next stage of the customer lifecycle.

3. No one likes being hounded by a commission-driven sales person

Many B2B websites have only one conversion tool. It usually takes the form of a ‘contact us’ button. However, potential customers who are still in the research phase avoid clicking on ‘contact us’ buttons because they don’t want to be hounded by a commission-driven sales person hungry to make a deal. Because not every website visitor is ready to buy, you can’t only count on ‘contact us’ buttons to drive conversion. Conversion-driven website design will have multiple conversion strategies angled towards web visitors in different stages of the customer lifecycle, thereby helping you convert more anonymous web visitors into leads. Read More

 

Mobile App Developer Miami, Florida

Looking for a Mobile App Developer in Miami, Florida? Do you have an idea, a design or a concept, for a Mobile Application that is either Android or iOS based? The first thing I would say is that selecting the right Mobile Application developer or development team is the MOST important step into the right direction. Having an idea or concept is key, but getting the right Mobile APP developer is even more crucial because of the complexity involved and the importance of deliver-ability and usability.

Lighthouse Internet Media has just added a full staff of Mobile App Developers to ensure that any company or business that needs are services gets the support, knowledge and strategy to develop and implement their Mobile Application either on iPhone or the Android platform.

Call Lighthouse Internet Media today at 305 389 8955 and find out how you can take your Mobile App idea and make it a reality. Call us today for a FREE Quote and Mobile App evaluation.

Emilio Yepez
Lighthouse Internet Media
Phone: 305 389 8955
Email: emilio@lighthouseinternetmedia.com
Linkedin: Emilio Yepez

BIO:

Emilio Yepez is an e-commerce, online and Pay Per Click consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both affiliate marketing programs while at ARC and ARC Media and ecommerce business development projects, like Navarro.com. Recently, Emilio Yepez developed and managed the Navarro.com eCommerce site, the largest Hispanic Owned Pharmacy Chain in the US. Some of his current projects include managing a 9 Million Dollar Pay Per Click campaign for a travel services company.

Past and Present Clients: 

Dade Mold Inspector, Navarro, Ticketmaster, Mario Badescu, The Gourmet Coffee Co, Go Agua Man,

 

Mobile App Development Miami

One of the most important decisions a business can make is developing a Mobile Application that will not only offer their business more exposure on Mobile Phones, but put them closer to their client. Developing a Mobile Application can be complex and difficult and more importantly require the expertise or know how necessary to get it successfully submitted on Android and the Iphone iOS platform.  Lighthouse Internet Media has worked with numerous small, medium and large sized clients and has customized an application that was right in line with their business strategies, their budget needs and deadlines.

Android iOS 

android-ios

Great Mobile App ideas are what make Millions, but what if you have a Mobile App idea, concept or service you want to offer but don’t know how to develop a strategy, a framework or get the funding for the project? What about if your business solution or idea can be narrowed down to a simple Application that does it all? Well, if you never take the first step and find out your options, you will never really know whether or not your Mobile App is possible.

The Android platform is an ideal space for you to try your Mobile App concept. Android allows you more customized flexibility when it relates to design and architecture. Our specialized App developers are excellent at bringing ideas and concepts and making them a reality where thousands  if not millions of Mobile users have access to experimenting with your Mobile App idea.

Mobile Applications are the new frontier when it relates to user usability and access. Don’t wait to develop one for your business, call us today at 305 389 8955.

Emilio Yepez
Lighthouse Internet Media
http://www.lighthouseinternetmedia.com
Phone: 305 389 8955
Email: emilio@lighthouseinternetmedia.com

BIO:

Emilio Yepez is an e-commerce, online and Pay Per Click  consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both affiliate marketing programs while at ARC and ARC Media and ecommerce business development projects, like Navarro.com. Recently, Emilio Yepez developed and managed the Navarro.com ecommerce site, the largest Hispanic Owned Pharmacy Chain in the US.