SEO Basics: Keyword Research Made Easy

When it comes to optimizing your website for search engines, knowing the best keywords for your brand is critical. But sometimes the process of researching your keywords can get out of hand. Read Here.


A keyword, or keyword phrase, is an easy way of referring to the queries people type into the search bars of their favorite engines. As a website owner, you want to know which keywords your customers are searching for so that you can use SEO best practices to optimize your site for them and improve your chances of appearing in the natural search results for these queries.

Say, for instance, that you run a pet-grooming business in Bloomington, Ill. You want your website to appear at the top of Google’s list for the keyword phrase “pet grooming Bloomington, Ill.”

Related: How Google ‘Author Markup’ Can Help Protect Your Content and Build Your Brand

You might have already read about the importance of things like keyword competition or keyword search volume when conducting your keyword research. But forget all of that for a moment. The only keywords you need to worry about when you’re starting out are the keywords your customers are actually typing in to their search engines.

There are a few different ways you can find these keywords:

Use your customer research knowledge. Nobody knows your market better than you do. Instead of relying on a third-party keyword generating tool, start writing out a list of all the different keyword variations your customers might be searching for. Following our previous example, a pet grooming keyword list might include “pet haircut Bloomington, Ill,” “dog grooming Bloomington, Ill” and “pet grooming Ill.”

Look in Google Analytics. If you have Google Analytics installed on your website, log in and head over to the “Traffic Sources” menu. There, you’ll be able to separate your organic search visitors and see a list of the keywords they used to get to your website. Unfortunately, a large number of your results will come up as “Not Provided” (thanks to anonymous browsers and Google’s proprietary reasons), but add the phrases that you do see to your growing keyword list. You can also find similar information in your Google Webmaster Tools account. Read More.


Affiliate Marketing Program Management Services

Affiliate Marketing Program Management Services

Why do you need affiliate marketing program management services? In order to operate an affiliate marketing program at optimal levels and reach all your financial goals, organization and effective, streamlined management, will be of great importance. An experienced affiliate marketing program management service, will provide you with the following techniques for growing your business:

1.  Service that’s personalized and designed to follow-up your affiliates and publishers
2.  Creating and implementing exiting sales contests and sweepstakes to motive affiliates and effectively promote your brand
3.  Weekly brain-storming sessions, tailor-made for your organization offering expert advice on how to improve programs
4.  Scouring our numerous affiliate accounts to find and recruit super-affiliates who can add even more value and expertise and increase sales quotas
5.  24 Hour phone, mail, IM, site chat affiliate support that encourages affiliates to contact us at any time of the day or night to discuss how to effectively serve and promote our clients
6. Providing a wide range of free tools for affiliates which include engaging content, the best-selling products, custom banners and more for every affiliate who joins your team
7. Continual website analysis so that every affiliate can improve the functionality of their site by improving traffic, both social and search, using fact based information
8. Providing cutting edge, social media strategies to affiliates so they gain an edge in marketing.

What Makes Our Company Different?

First, our many years of experiences benefit any organization in their efforts to improve their affiliate programs. We take action as soon as possible if any problems arise and are always in front of affiliates, reaching out to them to develop good working relationships. Our affiliate managers aren’t newcomers but have years of experience to draw on. They have advanced SEO knowledge, as well as up to date information on HTML, PPC management, social media, article marketing, link building, what’s hot and proven to work can mean all the difference in the world.

Our affiliate managers are informed and current. We provide a personal touch, there’s nothing worse that treating affiliates as if they don’t exist by giving them a few tools and then never contacting them again. We make it our business to develop good relationships with affiliates.

Our goal is to provide every single affiliate with all the resources and tools they need to succeed and to increase revenue. We do this continually and are proactive in everything we do. It doesn’t matter whether affiliates are new or have the needed experience, we’re with them every step of the way and have great free tools for the new affiliates on the block and for the seasoned professionals.  We aim to turn even the beginner into a pro.

How we work for our affiliates

We do a lot of the work needed to make the affiliates job easier. One of the affiliate program marketing management services we provide is the free content request tool. When affiliates need articles to promote, they don’t have to spend time trying to crank them out. We give them a head start that very few affiliate marketing management services provide. Affiliates can request the content they need, whether it’s a unique article, or merchant review, we provide both. We hire and keep on stand-by a selective base of USA writers, ready to craft articles free of charge. Plus, we don’t charge affiliates for this service. In fact, every tool and resource we provide is free for affiliates and certainly gives them a head start for effective marketing, which includes getting good search engine rankings from the quality search engine optimized articles we provide.

Our Free Site/Blog Building Tools

Another highly popular tool we provide for affiliates is our free site building tool. We believe that affiliate need to spend less time on trying to get website pages operating manually and more time putting out promotional content. Whatever we can do to save an affiliate time and extra frustration makes for a happy affiliate. Our niche website builder does a lot of the work creating a niche website in minutes. Affiliate websites come merchant specific banner ready and we’re always tweaking our niche site builder for improved functioning. All this is providing at no cost.

Always excellent new banners and engaging newsletters

We’re always improving our tools and resources for our affiliates and developing new banners and even better tools. Our banners are professional, designed for the very best, click-through rates. We also, on request, design have the ability to design banners free to match affiliates websites. We provide a banner request tool for this purpose. We offer landing page design and site design, also at no cost. We truly believe and have experienced this: good banner design improves click-through rates, so we’re always improving designs.

Daily Management of Affiliate Accounts

Motivation is important and we believe that constant contact with affiliates both motivates and increases sales. Through the years, we’ve learned that the quicker we respond to affiliates the better their performance. Affiliates should not have to wait and our affiliate managers respond quickly and daily. No one wants to wait all day to be approved and reviewed. Long wait times discourage affiliates from joining a program and they’ll move on to the next affiliate opportunity. So, our affiliate managers are aware of this and approve affiliates multiple times per day so they can start promoting immediately. We’re available nights, weekends, holiday’s and anytime, none of our affiliates will have complaints. For us 24/7 is the norm and no one gets left wondering how to solve a problem.

Value is what we believe in delivering at all times. We answers emails as rapidly as we can, including on nights and weekends. We’re used to frequent emails and calls coming in the middle of the night so we’re well prepared. Affiliate management is our expertise, through the years we’ve been the reasons why many organizations carried out successful and lucrative campaigns. Please call us immediately and let us know how we can help your organization move to the next level financially.

To your success!

Emilio Yepez 305 389 8955




Mobile Commerce Sales Set to Hit: $31 BILLION Dollars

Dear reader,

If you are a merchant retailer online and have not budgeted for mobile commerce capability, you are going to miss the train. Forrester Research Inc. has just posted that by 2016 the Mobile Commerce business will have hit 31$ Billion Dollars. Here is a snap shot of what they projected:

2010: $3 Billion
2011: $6 Billion
2012: $10 Billion
2013: $14 Billion
2014: $19 Billion
2015: $25 Billion
2016: $31 Billion

Too Large to Ignore!

It’s obvious to those in our field that mobile commerce is playing a much more important roles these days with phones & gadgets like: the IPhone, IPads, Tablets, Etc. If you own an e-commerce business and you are not gearing up or ear-marking at least 5-7% of your earnings to integrate and revamp your site so you can accept payments from your customers on the an Ipad or mobile phone, you are making a big mistake. Now is the time to begin planning and budgeting for these very important advancements that will soon shape how consumers shop.

We Can Help!

Our firm specializes in mobile commerce development and can customize your site so it can be easily viewed on the web and service your e-commerce customers just like your traditional e-commerce site would. Contact us today at 305 389 8955 or We can offer you a simple, but thorough consultation on the best practices and how we can bring your online business up to speed to take advantage of all the traffic and e-commerce business projected to take place over the next several years.

To your success,

Emilio Yepez
Lighthouse Internet Media
305 389 8955


Emilio Yepez is an e-commerce consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both affiliate marketing programs while at ARC and ARC Media and ecommerce business development projects, like Recently, Emilio Yepez developed and managed the ecommerce site, the largest Hispanic Owned Pharmacy Chain in the US.