Analytics Tools That Will Help You Measuring Your Online Marketing

Whether you are an independent consultant or you run a much larger company, marketing matters.  It’s important to the success of your business. As marketers, you and I are convinced of this. But let’s face it: marketing isn’t an “exact science”. Read Here.

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It can be very difficult to determine whether or not your marketing investment of time, money and effort is giving you the results you want.

You may love your new, beautifully designed website, but does it make visitors want to stay awhile and learn more about what you do and how you can help them? You may be crazy about your new email campaign, but how is it performing? How are your open rates? How’s your click-through rate? When readers do click through, how many of them convert?

Done well, marketing can boost your company’s sales and profits beyond your wildest expectations. Done poorly, it can be a financial “black hole” that drains your company’s cash flow. Needless to say, you want to do it well.

The Ultimate Proof Of Online Marketing Effectivenes

So how can you tell if you are doing it well? The ultimate proof is in your conversion rates. That is, how many shoppers become buyers? Or in a B2B content campaign, how many website visitors enter your content funnel?

Think about this: if your conversion rate is in the tank, how much does your pretty website really help you? How much does your huge email list matter? What do you care if you have many thousands of social media followers that “like” or share your updates if your online marketing efforts never help you make any sales?

As you are striving to maximize your conversion rate and enjoy the highest possible marketing ROI, there are certain key marketing metrics you can and should measure. Today, we will talk about some tools that can help you do this very effectively.

Keep in mind that you don’t want to measure for measurement’s sake. You want to measure your marketing efforts so you can observe your performance and make changes as needed.

Is your email open rate low? If so, this is a problem you need to fix. Are new visitors to your website “jumping ship” almost as soon as they show up? You need to find out why, and you need to do something about it!

Once again: measure relevant marketing metrics so you can take action and improve your results, not so you can collect a bunch of random numbers. Read More.

 

 

What’s Holding You Back From Online Marketing Success?

There are a lot of things that most people would like to do, even if they aren’t getting started with them at the moment. For example, many people have dreams of running a marathon, writing a novel, or learning a second language. And yet, they never seem to find the time or motivation to take action. Perhaps nowhere is this more damaging than when it comes to online marketing. Read Here

Despite the fact that millions of business owners and executives know how important it is to the success of their companies (not to mention their own careers), they only make halfhearted efforts to grow their businesses online.

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Does that sound like something you’ve experienced? If so, you certainly aren’t the only one.

We talked to others who are in the same boat on a frequent basis. And, we have learned that their reluctance usually stems from one of these stumbling blocks:

1. They don’t understand online marketing.

To some, the process of online marketing can seem daunting, or even overwhelming. That’s understandable. There certainly is a lot of jargon, and online best practices change on a frequent basis. However, the core concepts are the same as they’ve always been for any business going back hundreds of years: identify your customers, attract them to your business, and then start a relationship. As long as you can grasp those ideas, the rest is really just about managing the details.

2. They would like to see online marketing results, but don’t think they really need them.

If your business is doing just fine without a strong online marketing plan, you might think it’s not really much of a necessity. That makes a certain amount of sense, but look at the other side of the coin: how much better could you be doing if customers were coming to you through the Internet? What would that mean for your bottom line, and the future of your company?

3. They think good online marketing is just too expensive.

Again, there is a certain element of truth here, as good online marketing does require an investment (time as well as money). At the same time, though, it’s important to recognize that it’s the return on that investment that’s really important. Any business expense is a good one if it helps you earn more money back in the future. When you think about it that way, working with a proven online marketing team is a lot cheaper than going without one.

4. They don’t know where to look for help, or who to trust.

This is probably the best reason to put off making changes to your web presence. Most of us know someone who’s been burned by the Internet marketing or SEO version of a snake oil salesman. The fear of being ripped off shouldn’t stop you from taking important steps, though, and you can find the right team to work with by following the same process you would with any other vendor. That is, look for a proven track record, a reputation for being trustworthy, and a way of working with you that makes you feel comfortable.Read More.

The Top 7 Online Marketing Trends That Will Dominate 2014

This amazing article will prepared you for the future trends about online marketing. Click Here

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The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within external content, because of the additional benefits these tactics offer, such as branding and audience growth.

With these trends in mind, let’s discuss my predictions for the top online marketing trends of 2014.

1. Content Marketing Will be Bigger Than Ever

One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. This typically involves relevant industry information that provides insight or entertainment to an audience. Doing so allows a company to steadily build rapport with its demographic and develop a loyal following. According to the Content Marketing Institute, the top B2B content marketing strategies are social media, articles on a business’s website, eNewsletters, case studies, videos and articles on other websites.

By using one or more of these channels, businesses are able to build a positive reputation within their industry. This trend suggests that marketing to the masses through techniques like television ads and radio ads are becoming less effective. Instead, it’s better to concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience

2. Social Media Marketing Will Require More Diversity

Just a few years ago, businesses were limited with regard to the social media networks they could implement into their marketing campaigns, with the biggies including Facebook, LinkedIn and Twitter. Now, it seems like new social media sites are appearing all the time. While some never really get off the ground, others like Pinterest, Google+, Tumblr and Instagram have surged in popularity and have provided businesses with a plethora of new options that allow them to produce engaging content in a variety of media forms and build their audiences across more channels than ever before.

Consequently, it has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of consumers. This diversification seems to prove fruitful for many companies because it often builds brand equity by making it easier for consumers to recognize a particular brand. Read More

Online Marketing Consultant Miami

You Found Us! 

Looking for an experienced online marketing consultant in Miami, Florida?  My name is Emilio Yepez and I am the President and Founder of Lighthouse Internet Media and I’ve successfully consulted & helped over 300+ online merchants! Over my career I’ve worked with top online businesses and I’ve seen all kinds of scenarios in every online vertical you can think of and I am convinced after years of working with different online businesses that success online is primarily determined by having the right customized formula in place for your particular business & industry. I can say this with full confidence because we know what works and we know how to apply it in a way where it makes sense and produces real results!

As an agency we offer our clients a number of different services at a very high level, our approach whether you are a small, medium or large sized business is to compete with best and compete at a level online where you can be successful and more importantly profitable! Our agency doesn’t believe in just servicing your needs, we partner with you and your team to find a strategy that works and produces the REAL results. As an online agency we offer the following services:

Don’t Go At It Alone

Some merchants go at it alone and others think they will figure it out over time, but the truth is getting an online marketing consultant to help you is the one of the best decisions you can make. Getting someone to help partner and support you in your decision making is not only wise but prudent and beneficial to your business. We think the ability to confirm your assumptions is worth its weight in gold. Why pay through the “nose” in mistakes and unnecessary trials?

We Fast Track You in the Right Direction  

Over my 16 year career I’ve worked with some of the top online retailers and one thing is true: They all eventually learned how to successfully manage and build their online business, but only after experiencing many unnecessary expenses, trials and errors. The advantage you get with our firm is that you won’t need to go through these unnecessary steps. We will blow past these small insignificant milestones and get your business to profitability faster!

Let Us Help You Turn Things Around 

Lighthouse Internet Media specializes in turning around online businesses and getting them back to profitability. We’ve developed numerous successful strategies for various online businesses in different verticals. Over the years we’ve developed a proprietary formula for online businesses that works, moves the sales “needle” and really ramps up the business for success. Below

If you are serious about your online business and you are looking for someone to partner with you in your online endeavors, we are the firm you are looking for. I invite you to call us at 305 389 8955 or email us directly at emilio@lighthouseinternetmedia.com.

Don’t waste another moment doing things the wrong way, we can sometimes turn around online businesses in as little as 60 days. Give it some thought!

To your success,

Emilio Yepez
Founder and President
Lighthouse Internet Media
2332 Galiano Street,
Coral Gables, Florida 33134

BIO:

Emilio Yepez is an e-commerce, online and Pay Per Click consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both online sales and affiliate marketing programs.  Recently, Emilio Yepez developed and managed the Navarro.com eCommerce site, the largest Hispanic Owned Pharmacy Chain in the US. Emilio is a highly recognized online marketer and is published in various online related publications and books.