Pay Per Click Companies in Miami

If you’re looking for a Pay Per Click Company in Miami that will drive a serious ROI to your bottom line please keep reading. Lighthouse Internet Media manages and drives more pay per click traffic than most agencies in the southeast. We combine 17 years of business & Internet marketing experience to put the very best behind every Pay Per Click campaign for our clients. Our in-depth knowledge of running effective Adwords and Pay Per Click campaigns give our clients a huge advantage over their competitors. 

 Most of our Adwords and Pay Per Click campaign agreements include a performance based component,  meaning we share the same fate that our clients face when we manage and drive business on their behalf.

Pay Per Click is a very complex form of Internet Marketing and requires an in-depth knowledge of Internet marketing, it also requires that the person managing the campaign understand all the aspects of money management and risk management in order to properly run an effective campaign. Call us now at 305 389 8955 and find out about our free evaluation and free consultation.

In your service,

 

Emilio Yepez
President of LHIM

www.lighthouseinternetmedia.com

emilio@lighthouseinternetmedia.com

Phone: 305 389 8955
Skype: emilioyepez
LinkedIn:
https://www.linkedin.com/pub/emilio-yepez/12/326/50a

 

 

 

 

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3 Things You Probably Don’t Know About Google Adwords

I get asked all the time about Google Adwords. For the uninitiated, Adwords are the ads on the top and side of Google when you enter in a search. Entrepreneurs are always wanting to rank their website at the top of every search, but there are certain things that you need to know before getting started with Adwords. Read Here.

So I decided to answer three of the questions I get asked the most — all in one article. This won’t answer every question  you may have but this should be a good start.

 google-adwords1. There are three types of keywords.

In the online world, there are three types of keywords that consumers use when searching online that business owners  need to keep in mind. First they do their research, then they compare products and then they search with the intent to purchase. For instance, this is the exact process I used to purchase my new Bluetooth wireless headset:

Research phrases: When someone is in the research phase, the person often has no idea what he or she wants, searching only for generic and simple terms. I started my search with “headsets.” During this process, I learned that there are all kinds of different headsets: wireless, non-wireless, microphone, no microphone, etc. Notice, I have no idea what brand I want yet.

Comparison: As I peruse the search results for those generic terms, things start to get more specific. Not only am I reading reviews, but I’m pitting two products against each other. If you were in the comparison stage, you would most likely use terms like:

Beats vs Bose

Beats by Dre review

Beats pricing

Beats alternative

Related: 10 Common Google AdWords Mistakes You Need to Stop Making — Now

I personally don’t recommend that business owners purchase these types of phrases as I think they are a waste of your money. These types of phrases are used by people who are searching for an answer and are merely investigating a future purchase. If you’re bidding on phrases like this, try stopping for a week and see if your profits rise. Read More.

5 Google Analytics Reports You Need to Succeed in PPC

ppc successPaid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface).  This month’s series week is all about how you can make the most of Analytics in your account, whether that’s with content experiments, event tracking or custom reporting.  We’re going to find all of the ways that you can get even more insight into the clicks that you’re paying to get. Read Here.

Hopefully it comes as no surprise that Google AdWords and Bing Ads interface data are not the end-all-be-all of PPC analysis. To kick off this month’s series on Google Analytics, I thought it might be a solid start to review a handful of the standard reports available in GA that you can (read: had better be) using to optimize your paid search campaigns.

The one thing I will say is that for the purpose of this post, I’ll mostly be looking at data for paid search traffic. To filter down to this layer and be sure you’re only looking at Analytics numbers for what you’ve sent through via PPC, you’ll need to go to the Advanced Segments tab at the top of the Analytics interface. From here, simply select the ‘Paid Search Traffic’ check box, hit Apply and you’re set.

When I’m looking at all traffic data, I’ll be sure to mention it in that section.

Now that we have that settled, here are the Analytics reports I recommend you take a look at to further optimize your PPC strategy:

This one we can keep kind of short and sweet. When filtered down to only PPC data, the heat map report that comes up to show what countries are coming through your paid search ads is really helpful. It lets you see what areas you may not be targeting or optimizing for already and come up with a new strategy for those regions. Yup, that’s it!

Traffic Sources – Sources (**ALL TRAFFIC ANALYSIS**)

I periodically dig in to the All Sources report to see which of my traffic sources has the highest bounce rate, or the highest percentage of new visitors. From these two reports you can get some ideas of which sources may need more specific remarketing strategies set up to target and bring back in to the site/funnel. You combine the bounce rate with new visitors and you can narrow your focus to those sources with the biggest total traffic impact.

Further, you can see referral sources in this report, which can help you see where traffic may be coming in to the funnel from new(er) places that you may need to begin strategizing around more directly (i.e. LinkedIn, etc.). Read More.

Social Media Revolution

I found this interesting video that points out to us the importance of social media today. I’m sure you’ll be amazed!

Erik Qualman is a leading speaker on the use of social media, providing statistics and clear evidence of the phenomenal growth of social media. He is author of two excellent books which have gone on to be translated into many languages.
1. Socialnomics: How social media transforms the way we live and do business
2. Digital Leader: 5 simple keys to success and influence
Check out this awesome facts He reveals to us through this video. Enjoy!

6 reasons why your website needs to be conversion-driven

When you walk into a retail clothing store, you’re not just walking into a room randomly filled with garments. You’re entering a carefully organized space specifically designed to get you to buy products. Read Here

Items from the newest range take pride of place while images of gorgeous models flaunting the items plaster the biggest walls. The perfect jacket to compliment that pair of skinny jeans is displayed nearby, with a helpful shopping assistant on hand to suggest you try them both. Special deals displayed at eye level catch your eye on the way out. These are all important tricks of the trade that shop managers use in the hopes of driving people to make purchases.

email marketing

When it comes to websites, however, sales are made online, not in stores. Your website is effectively your shop window, and your site needs to be conversion-driven. Here are six reasons why:

1. Customers do research before they buy

A high percentage of the people visiting your website will be there to do research and won’t necessarily be ready to buy. The bigger the client, the more research they are likely to do before making a decision to purchase. Corporate bureaucracy usually stipulates that certain processes are followed before deals can go ahead.

To maximize your conversion rate, you need to recognize which people are visiting your website to do research and appropriately market your product to them. Remember that the earlier you get a customer to convert, the more influence you have on their purchase decision.

2. Website visitors are at different buying stages

Every visitor to your site is different. For example, some have just arrived at your site for the first time, some are returning or existing customers and some are in the final stages of their buying process and have put you on their shortlist of potential suppliers. You need to have different methods of conversion for each of these unique categories, and any others that might apply.

An existing customer won’t click on an ‘order now’ button and a first time visitor isn’t likely to click on a ‘contact us’ button. Conversion-driven design takes each type of visitor into account and offers tailored options for driving that person to convert to the next stage of the customer lifecycle.

3. No one likes being hounded by a commission-driven sales person

Many B2B websites have only one conversion tool. It usually takes the form of a ‘contact us’ button. However, potential customers who are still in the research phase avoid clicking on ‘contact us’ buttons because they don’t want to be hounded by a commission-driven sales person hungry to make a deal. Because not every website visitor is ready to buy, you can’t only count on ‘contact us’ buttons to drive conversion. Conversion-driven website design will have multiple conversion strategies angled towards web visitors in different stages of the customer lifecycle, thereby helping you convert more anonymous web visitors into leads. Read More

 

YouTube Music Awards Drew Thousands, Not Millions, of Views

I came across this interesting article regarding Youtube, thought I would share it: Click Here 

If YouTube isn’t a media company it sure put a show on like one with its inaugural YouTube Music Awards on the Lower East Side of Manhattan Sunday night.

Official viewership numbers weren’t immediately available on Monday morning, but the livestream’s watch page counts 873,288 views. That’s a far cry from the 60 million people said to have voted on the awards or the 10.1 million views on the months-old clip announcing the show.

Ad Age counted only 217,244 concurrent viewers thirty-one minutes into the awards show, which seemed on the high end for the nearly 90-minute show. Minutes later during a promotional spot for show sponsor Kia featuring YouTube star Taryn Southern, the figure dropped to roughly 211,000 viewers and later fluctuated from 170,000 to 190,000.

Modest numbers for a site that averages more than 1 billion monthly unique visitors each month. MTV’s Video Music Awards, the most direct cable-TV comparison, drew more than 10 million viewers in August….read more

 

Top 4 Mistakes Made By New Business Owners

Of course as many of you know, I am an online business consultant.  My expertise is in ecommerce, online marketing, operations and designing business efficiency systems and processes. If you would like more information on who I am please visit my Linkedin page by clicking here or my site by clicking on this link. I have probably consulted now close to 260 different businesses over my career. Some of those businesses include:

  • Shoe retailers
  • Fragrance retailers and shops
  • Ticket brokers and ticket sellers
  • Pharmacy businesses
  • Hispanic related businesses
  • Travel & Tours
  • Electronics & equipment
  • Warehouse & Shipping products
  • Law related businesses of all types
  • Products & services geared toward Hispanics
  • Women’s skincare products
  • Women’s clothing and shoes

Check the Ego at the Door Please!

I first want to say to my audience that I am not the “proverbial not it all”, I do however think my extensive career has afforded me the opportunity to gain valuable insight into how successful businesses are managed and operated. I’ve been able to see how different businesses work, the unique business models used to generate a profit, but more importantly the key principles that dictate the success and failure of a business.

In the month of February, I am dedicating a few articles to new business owners and entrepreneurs. I think you’ll find the principles I will share to be practical, but also insightful and hopefully worth your time. I am not a writer by trade, however I do tend to put a spin on my articles that I think helps others relate and see things differently, hope this helps!

Mistake #1: Running Out of Gas!

Oh the excitement of owning a business! It doesn’t matter whether you’re a team of one or a team of 100 in a start-up, owning or operating a new business can be fun & exciting. Creating something that is your own based on a vision, is inspiring, however what do you do when “30 days later” J you lose some of that momentum, the fire in your belly is quenched and it dawns on you that the business you envisioned is going to be much harder to get up and running than you could have ever imagined?

There is a saying I heard someone say the other day that really spoke to me and I think is appropriate within the context of this article: “Fatigue makes cowards of us all”! Isn’t this the truth!

A common mistake I see “new” entrepreneurs make is not mentally and physically preparing themselves for the demands of a new business and the JOURNEY. Owning and operating a business is a marathon, not a sprint! It takes time and there is plenty to do, so do yourself a favor & enjoy the journey.

If you have run out of gas and need inspiration, go back to the vision you had and let it fuel you. I don’t know of any other financial instrument like building a business to generate wealth.

Your vision and dream is worth it, but it’s going to cost you a lot, if not everything to see it happen. Look, your not the only one to have feelings of doubt or fear and if your physically tired, rest and get back on the horse. Remember, building a business can take months, years and in some cases a lifetime. It’s not a sprint, it’s a marathon!

I will be posting the next 3 mistakes in other articles this month!

To your success!

Emilio Yepez
www.lighthouseinternetmedia.com
emilio@lighthouseintenetmedia.com
305 389 8955
Twitter: affiliateagle
Linkedin: http://www.linkedin.com/pub/emilio-yepez/12/326/50a

BIO:

Emilio Yepez is an e-commerce consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both affiliate marketing programs while at ARC and ARC Media and ecommerce business development projects, like Navarro.com. Recently, Emilio Yepez developed and managed the Navarro.com ecommerce site, the largest Hispanic Owned Pharmacy Chain in the US.