Google is Rolling Out Green Label Ad Icon

Hello reader,

ad label

Credit Search Engine Land (Image)

 

Back in April, Google users in other countries starting seeing Green Ad labels instead of the Yellow Ad Labels on display ads, well apparently there was a reason for this! Apparently Google was testing the colored labels and I guess the Green label won over the mighty Yellow Label! 🙂 Today on Search Engine Land, they too confirmed that the Yellow label Ad is going away and the Green one is here to stay across all global SERP pages.

One Small Take Away-IMO:
Google being the Search giant that they are must have tested this for long periods of time across their immense search network, A/B testing at its finest and at the highest level! If they decided to go with Green, it could possibly indicate that the Green color they were using converted better or did better across the board. Maybe it also signaled the Green ad labels were easier to read. None the less, something we can take, potentially use in our campaign strategies and landing pages where it relates to advertisers, banners or creative(s) we might be using on landing pages.   

To your success!

 

 

Emilio Yepez
Lighthouse Internet media
www.lighthouseinternetmedia.com
Phone: 305-389-8955
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About Emilio Yepez: 

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

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Google Tests New Feature: Look for “People Also Search For” feature

New Google Feature 

Google was recently caught 🙂 testing out a new search feature on mobile. If you notice in the image below Google now is trying to test a new version of “people also search for”  when you search for a query on your mobile phones. As you can imagine Google is trying to expand their options to the user when doing a search and offering multiple options to the user and increasing their ability to close the gap to better facilitate the user.

Search For
(
credit image: Searchengineland.com)

Opportunity for Marketing 

The caveat in this story for Digital Marketers is to keep in mind that with this new feature you can leverage it to do further searches for keywords that otherwise you would have not considered in your marketing efforts. Do multiple searches  and see what this option relays back to you via a mobile search and test it up against your campaigns and strategy.

 

If your business is looking for ideas or needs help in relation to a website contact us directly at lighthouseinternetmedia.com, email us at emilio@lighthouseinternetmedia.com or call us directly at 305-389-8955
,Emilio Yepez Adwords & Digital Marketer

Emilio Yepez
Founder and President
Lighthouse Internet Media
http://www.lighthouseinternetmedia.com
Phone: 305 389 8955