Google will soon be allowing you to expand your text ads. Are you ready?

Google will soon be allowing you to expand your text ads. Are you ready?

Google recently announced that they will be allowing advertisers to expand the number of characters that are written on text ads. As you probably already know we are currently now limited to 25 characters on the headlines of a text ad and 35 characters on the description line. This new and very attractive feature,for those who desire to increase their overall click through rate and expand their brand awareness is ideal and should be fully taken advantage of!

I don’t think I’ve heard of a more exciting Google feature in recent years. I think this is an excellent opportunity for all advertisers to consider what kind of copy or content they may want to add so they can make their ads more compelling and hopefully increase their overall click through rate in their campaign strategies. Bottom line, every word on a headline and description line matters and connects one thought with another, therefore don’t underestimate the power of content and copy on your ads.

This roll out is expected to be completed over the next several months, my suggestion to merchants and advertisers is to keep an eye out and take advantage of this new feature!

Having Trouble? 
Having trouble with your pay per click ads? If your business needs help understanding this new Google development my recommendation is to hire a professional and contact us by email at or call me directly at 305-389 8955

In your service,
Emilio Yepez


Adwords is now giving you more control when bidding based on device

Adwords is now giving you more control when bidding based on device



Google Adwords recently stated on May 24 they are now going to be allowing advertisers to set bid adjustments specifically for tablet devices just like they do with desktop and mobile. This is an important feature that should be considered in your overall strategy because there are many who specifically see conversions happen within a tablet that they don’t normally see on a desktop or mobile phone therefore giving the advertiser now a little bit more leeway to set their bids accordingly.

For those advertisers that typically do not bid or set their bid adjustments for mobile and desktop this is probably a good opportunity for you to get up to speed as a relates to how setting these bids can make or break a campaign. You see most people that are advertising on Google sometimes automatically set a mobile default bid thinking that because mobile is so popular it’s the ideal setting for their particular campaign, when in fact in most cases depending on your product or service desk top or tablet might be the best default setting within your account in order to make it as effective as possible. In the case of this new development where Adwords will now allow you to set your default bids with a tablet device I think this would probably be a good opportunity for many of the merchant and advertisers out there to incorporate a Desktop and tablet strategy for their particular campaign.

If your business needs help understanding this new Google development my recommendation is to hire a professional and contact us by email at or call me directly at 305-398955

In your service,
Emilio Yepez

Pay Per Click Management Miami Florida

Welcome to the Complex World of Pay Per Click Marketing!

  • Are You Frustrated With Your PPC?
  • Are You Looking for a Better ROI?
  • Have You Dumped Endless Dollars Into Your PPC Account With Nothing in Return?
  • Is Your (CPC) Cost Per Click Skyrocketing and Your (CTR) Click Through Rate Crashing?
  • Maybe its Your Quality Score, You Just Cant Seem to Get it To Increase?

You Are Not Alone

Pay Per Click advertising is one of the quickest online mediums to drive serious sales and revenue for your business, but it is also one of the most expensive and complex forms of Internet Marketing. That’s why we recommend that before you dive into Pay Per Click marketing, you call a professional to help you navigate uncharted territory. Maybe you have already turned on a campaign and you are not seeing a positive result or ROI, DONT waste any more time and seek out the help of a professional! Its not going to get easier. You need a point a reference and you need to confirm your assumptions strategically so you avoid having to experience countless of dollars spent with no return.

Clients & Industries We Specialize In 

Lighthouse Internet Media has helped numerous businesses get off the ground the right way and help them generate thousands of leads and business opportunities through Pay Per Click marketing. Contact us today and find out how you exponentially increase your leads and business through Pay Per Click marketing. Our founder and President Emilio Yepez has helped and consulted over 250 different businesses. Some of those businesses were in the following sectors:

  • Online Retailers
  • Service Related Businesses
  • Travel businesses
  • Residential & Commercial Contractors
  • Insurance Businesses & Agents
  • Perfume and Fragrance Businesses
  • Retail and Pharmacy Businesses
  • Bankruptcy Lawyers
  • Real Estate Lawyers
  • Electronic & Gaming Businesses
  • Food and Beverage Service Businesses
  • Warehouse Supplies
  • Online Retail Shoe Businesses

Dollars Managed Under Lighthouse Internet Media

Our founder and President has managed over $15 Million Dollars in Pay Per Click ad spend and has probably seen a great majority of scenarios, problems and issues with most PPC Accounts. We have helped numerous businesses generate Millions for their business the right way, the first time!

Don’t Wast Another Dollar? 

Why waste or spend your PPC Dollars into a campaign that you have no way of measuring or confirming your assumptions? Call us NOW at 305 389 8955 or email us at for a FREE One Hour Consultation. Give yourself the opportunity to succeed before you fail! Find out how you can leverage the power of Pay Per Click marketing to drive real sales and leads for your business.

Lighthouse Internet Media
PH: 305 389 8955
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Emilio Yepez is an e-commerce, online and Pay Per Click consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both affiliate marketing programs while at ARC and ARC Media and ecommerce business development projects, like Recently, Emilio Yepez developed and managed the ecommerce site, the largest Hispanic Owned Pharmacy Chain in the US. Emilio is a highly sought speaker in the area of online marketing.