Google will soon be allowing you to expand your text ads. Are you ready?

Google will soon be allowing you to expand your text ads. Are you ready?

Google recently announced that they will be allowing advertisers to expand the number of characters that are written on text ads. As you probably already know we are currently now limited to 25 characters on the headlines of a text ad and 35 characters on the description line. This new and very attractive feature,for those who desire to increase their overall click through rate and expand their brand awareness is ideal and should be fully taken advantage of!

I don’t think I’ve heard of a more exciting Google feature in recent years. I think this is an excellent opportunity for all advertisers to consider what kind of copy or content they may want to add so they can make their ads more compelling and hopefully increase their overall click through rate in their campaign strategies. Bottom line, every word on a headline and description line matters and connects one thought with another, therefore don’t underestimate the power of content and copy on your ads.

This roll out is expected to be completed over the next several months, my suggestion to merchants and advertisers is to keep an eye out and take advantage of this new feature!

Having Trouble? 
Having trouble with your pay per click ads? If your business needs help understanding this new Google development my recommendation is to hire a professional and contact us by email at emilio@lighthouseinternetmedia.com or call me directly at 305-389 8955

In your service,
Emilio Yepez
www.lighthouseInternetmedia.com
Emilio@lighthouseInternetmedia.com
305-389-8955

6 reasons why your website needs to be conversion-driven

When you walk into a retail clothing store, you’re not just walking into a room randomly filled with garments. You’re entering a carefully organized space specifically designed to get you to buy products. Read Here

Items from the newest range take pride of place while images of gorgeous models flaunting the items plaster the biggest walls. The perfect jacket to compliment that pair of skinny jeans is displayed nearby, with a helpful shopping assistant on hand to suggest you try them both. Special deals displayed at eye level catch your eye on the way out. These are all important tricks of the trade that shop managers use in the hopes of driving people to make purchases.

email marketing

When it comes to websites, however, sales are made online, not in stores. Your website is effectively your shop window, and your site needs to be conversion-driven. Here are six reasons why:

1. Customers do research before they buy

A high percentage of the people visiting your website will be there to do research and won’t necessarily be ready to buy. The bigger the client, the more research they are likely to do before making a decision to purchase. Corporate bureaucracy usually stipulates that certain processes are followed before deals can go ahead.

To maximize your conversion rate, you need to recognize which people are visiting your website to do research and appropriately market your product to them. Remember that the earlier you get a customer to convert, the more influence you have on their purchase decision.

2. Website visitors are at different buying stages

Every visitor to your site is different. For example, some have just arrived at your site for the first time, some are returning or existing customers and some are in the final stages of their buying process and have put you on their shortlist of potential suppliers. You need to have different methods of conversion for each of these unique categories, and any others that might apply.

An existing customer won’t click on an ‘order now’ button and a first time visitor isn’t likely to click on a ‘contact us’ button. Conversion-driven design takes each type of visitor into account and offers tailored options for driving that person to convert to the next stage of the customer lifecycle.

3. No one likes being hounded by a commission-driven sales person

Many B2B websites have only one conversion tool. It usually takes the form of a ‘contact us’ button. However, potential customers who are still in the research phase avoid clicking on ‘contact us’ buttons because they don’t want to be hounded by a commission-driven sales person hungry to make a deal. Because not every website visitor is ready to buy, you can’t only count on ‘contact us’ buttons to drive conversion. Conversion-driven website design will have multiple conversion strategies angled towards web visitors in different stages of the customer lifecycle, thereby helping you convert more anonymous web visitors into leads. Read More

 

Improve Your Business and its Online Profile

Are you serious about improving the impact your business is making on the internet? Do you want to get more traffic on your website so that people can become interested in the products and services you have on offer? If the answer to any of these questions is yes then you should seriously consider working with Lighthouse Internet Media. We are a company that prides ourselves on our ability to transform a business’s online profile. After all, with so much competition in almost every industry you do not want to run the risk of being left behind. It is important to realize that all your rival companies are going to be looking to the internet to improve their market base as well. You want to make sure you remain at the head of that pack.

The best way to improve your online profile is to create a website that more people will visit. The best way to achieve this is to get your website higher up on search engine rankings. This is done through a method known as search engine optimization, or SEO. With SEO you can ensure that when certain keywords are entered your business’s website will be very prominent on a search engine such as Google or Yahoo!.

Another way that Lighthouse Internet Media will improve your online profile is by modifying your website and streamlining it. Typically websites suffer from one of two problems. Either they have too little information or they have too much information. You want a website that is inviting, exciting and easy on the eye. You also want a website that provides customers with all the information they need. That is where Lighthouse Internet Media comes into the picture. We have tons of experience in creating the perfect websites that are not only informative but also easy to view and navigate.

Sincerely,

Emilio Yepez
Founder
www.lighthouseinternetmedia.com
305 389 8955

Hire An Ecommerce Consultant…..Please

Good evening,

Over the weekend I received a call from a local start-up in Miami considering getting into an online business, primarily focusing on home decor and niche products online. After 30 minutes on the phone with this merchant, they expressed their immediate need for an e-commerce consultant based in Miami. Their main focus and urgency was to get someone to help them and get help fast.

Unfortunately, this merchant before contacting me for help, decided to research the web and seek out free help on blogs and forums, they opted to short cut their e-commerce business planning and poured almost 50K in Pay Per Click marketing into an Adwords Account, only to lose it all over a 90 day period of time. Needless to say, this merchant was in trouble and needed help fast, unfortunately after I spoke with them and explained that it would take them anywhere between 4-6 months for us to dig them out of their trouble, they decided to seek out another consultant. And the story repeats itself over and over…

There is No QUICK FIX, BUT there is a Fix!

As an e-commerce consultant I get these calls now and then and unfortunately, this type of urgent, “wave the magic stick” approach is nothing more than a fairytale. The truth is there is NO Quick fix when you get yourself these types of situations. Unless you decide to throw tons of money at the problem, which typically doesn’t work, you may not be able to turn things around very quickly.

The Good News: You can turn things around with the help of a seasoned e-commerce firm and begin recovering your losses and short cut your learning curve.

Or

You can opt to “do it yourself” , experience sleepless nights, experience huge potential loses, unnecessary frustration and a financial pit so deep it will make your head spin. I hate to sound so matter of fact, but there really is a better way. As an e-commerce consultant in Miami I always recommend potential clients opt for the wise choice, pay to learn the business and hire a Miami based e-commerce firm like ours to help you navigate the uncharted territories of the online world.

Question: What are some benefits you can expect to receive?  

Pay as You go or Retain our Firm, its up to you!

By Hiring us you get the following:

1. Avoid costly mistakes an online novice will typically make
2. SAVE yourselves tons of money
3. FAST track your online business
4. Learn from someone whos been there and done it
5. Get Clarity and a realistic expectation for your online business
6. Finally, set yourself up for success and begin selling sooner, rather than later!

I dont want to sound like I am overselling our services, becuase I am not. Even if you dont contact us or hire us, hire someone. Get someone who has a proven record and get the help you need. Dont go at it alone. If you plan on spending a good amount of captial on the online business, get a feasability study, have someone like our firm put together a business plan and really get situated. Believe me, you’ll thank me later.

In your service,

Emilio Yepez
Lighthouseinternetmedia.com
305 389 8955
emilio@lighthouseinternetmedia.com