3 Things You Probably Don’t Know About Google Adwords

I get asked all the time about Google Adwords. For the uninitiated, Adwords are the ads on the top and side of Google when you enter in a search. Entrepreneurs are always wanting to rank their website at the top of every search, but there are certain things that you need to know before getting started with Adwords. Read Here.

So I decided to answer three of the questions I get asked the most — all in one article. This won’t answer every question  you may have but this should be a good start.

 google-adwords1. There are three types of keywords.

In the online world, there are three types of keywords that consumers use when searching online that business owners  need to keep in mind. First they do their research, then they compare products and then they search with the intent to purchase. For instance, this is the exact process I used to purchase my new Bluetooth wireless headset:

Research phrases: When someone is in the research phase, the person often has no idea what he or she wants, searching only for generic and simple terms. I started my search with “headsets.” During this process, I learned that there are all kinds of different headsets: wireless, non-wireless, microphone, no microphone, etc. Notice, I have no idea what brand I want yet.

Comparison: As I peruse the search results for those generic terms, things start to get more specific. Not only am I reading reviews, but I’m pitting two products against each other. If you were in the comparison stage, you would most likely use terms like:

Beats vs Bose

Beats by Dre review

Beats pricing

Beats alternative

Related: 10 Common Google AdWords Mistakes You Need to Stop Making — Now

I personally don’t recommend that business owners purchase these types of phrases as I think they are a waste of your money. These types of phrases are used by people who are searching for an answer and are merely investigating a future purchase. If you’re bidding on phrases like this, try stopping for a week and see if your profits rise. Read More.


What is SEO? What are Its Advantages on Your Website?

In the land of Google, where a business appears on a results page can mean the difference between peak website traffic and increased sales or being in a virtual desert. Getting a business well positioned on search engines is a key to increasing internet traffic and sales. Search Engine Optimization, or SEO, increases the visibility of a website or web page in search engines, such as Google or Yahoo! In general, the sooner a page appears in the results, the more visitors the site receives from search engine users.

As SEO has become more integral to marketing campaigns, internet marketing firms have become vital to helping their clients gain increased exposure and position in search engine results. SEO marketing companies research how search engines work, what people are looking for, the search terms used, and which search parameters are frequently used by a business’ target audience. This information is used to create internet exposure.

Lighthouse Internet Media has the experience and knowledge to help business optimize their internet presence. They recognize that it is essential that their clients be positioned prominently in any internet search. By researching their client’s market and finding trends in searches, they optimize a client’s page ranking. For those clients who have a fairly solid web presence, Lighthouse Internet Media make search results more prominent.

Lighthouse Internet Media takes a comprehensive approach to internet marketing. Aside from SEO, they also include social media, pay-per-click management and e-commerce development as part of an overall marketing strategy. Focusing on strategic performance driven relationships with their clients, Lighthouse Internet Media excels at performance marketing campaigns. Each marketing campaign is tailored to fit each client’s specific marketing need, for both the immediate and the long term. Their goal is for every client to get a superior return on investment (ROI) for their advertising dollar.

Businesses need to be well positioned to compete for internet dollars. A targeted SEO can increase a business’ exposure and bottom line. Lighthouse Internet Media takes SEO to the next level, allowing businesses to be found by clients rather than lost in the internet desert.


305 389 8955

Grow Your Online Business Today

There are many ways to grow your online business today. You can include your website on business cards and brochures that you pass out to consumers or business customers. You can also include your website URL in classified ads that you place in trade or consumer journals. The key is making sure you track your offline advertising so you can determine which ad campaigns are profitable.

Email marketing can also be highly effective. Purchase some bulk email software. This allows you to load and send thousands of emails out simultaneously. You can purchase your email lists from the Direct Mail Association or companies like InfoUSA. Start by testing email lists from several different vendors, then order more from the ones that get results. Lighthouse Internet Media can help you with your email marketing campaign, and even create an entire strategic business plan for you.

Search engine optimization and pay per click advertising on Google Adwords are two of the most highly effective ways to grow your online business. In search engine optimization, you include certain keywords that people are most likely to be use by people searching for your products. Search engine optimizers can also code and organize your pages for optimum results, giving you a high ranking in major search engines like Yahoo and Google. Google Adwords allows you to pay for each click to your website. The amount you pay per click determines your position. Lighthouse Internet Media professionals are experts in search engine optimization and pay-per-click advertising. They can help you grow your business exponentially.

Lighthouse Internet Media are also experts in social media. They can help you use one of the most important media tools today, promoting your site through Facebook, Twitter, Linked-In and other major sites. They know the methods of generating traffic fast so you can earn a solid return on your advertising investment.


Emilio Yepez
305 389 8955

The Life Time Value of A Customer: There’s Your Ticket!

Good morning,

As an E-commerce consultant I am often asked what is the best metric an online retailer can use to determine the true success of his/her marketing efforts? In my experience the straight forward conversion result of a marketing campaign is the most satisfying indicator possible, however the best metric to determine your online success as an online retailer aside from the straight forward conversion is the (LTVC) The Life Time Value of a Customer.

Every successful business owner I’ve consulted has always measured the LTVC in their business model. LTVC is without question one of the key standards that every business should consider using when determining the long-term success of their business, especially when it relates to online marketing. The LTVC should predicate any and all decisions in a business and should be at the forefront of any and all online marketing campaigns.

Consider the following:  

Consider the value you receive as a retailer when you collect an email, when you collect data on a purchase, when you quantify certain aspects of the buyers behavior and best of all when get to re-market to that customer, less expensively, so you can service them better and decrease your overall (CPA) Cost Per Acquisition.

Dont Ignore It

Ignoring the LTVC and looking at the short-term success of an online marketing campaign is a huge mistake. I usually recommend all my start-ups and all of my clients to build their marketing models around this one key performance factor because it always proves to be one of the highest yielding result metrics that I know of.

Dont get stuck thinking short-term, think long-term and build a solid base around the LTVC, you’ll be glad you did.

To your success!

Emilio Yepez
Phone: 305 389 8955
AIM: affiliateagle


Emilio Yepez is an e-commerce consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both affiliate marketing programs while at ARC and ARC Media and ecommerce business development projects, like Navarro.com. Recently, Emilio Yepez developed and managed the Navarro.com ecommerce site, the largest Hispanic Owned Pharmacy Chain in the US.

Mobile Commerce Sales Set to Hit: $31 BILLION Dollars

Dear reader,

If you are a merchant retailer online and have not budgeted for mobile commerce capability, you are going to miss the train. Forrester Research Inc. has just posted that by 2016 the Mobile Commerce business will have hit 31$ Billion Dollars. Here is a snap shot of what they projected: http://www.internetretailer.com/trends/sales/

2010: $3 Billion
2011: $6 Billion
2012: $10 Billion
2013: $14 Billion
2014: $19 Billion
2015: $25 Billion
2016: $31 Billion

Too Large to Ignore!

It’s obvious to those in our field that mobile commerce is playing a much more important roles these days with phones & gadgets like: the IPhone, IPads, Tablets, Etc. If you own an e-commerce business and you are not gearing up or ear-marking at least 5-7% of your earnings to integrate and revamp your site so you can accept payments from your customers on the an Ipad or mobile phone, you are making a big mistake. Now is the time to begin planning and budgeting for these very important advancements that will soon shape how consumers shop.

We Can Help!

Our firm specializes in mobile commerce development and can customize your site so it can be easily viewed on the web and service your e-commerce customers just like your traditional e-commerce site would. Contact us today at 305 389 8955 or emilio@lighthouseinternetmedia.com. We can offer you a simple, but thorough consultation on the best practices and how we can bring your online business up to speed to take advantage of all the traffic and e-commerce business projected to take place over the next several years.

To your success,

Emilio Yepez
Lighthouse Internet Media
305 389 8955


Emilio Yepez is an e-commerce consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both affiliate marketing programs while at ARC and ARC Media and ecommerce business development projects, like Navarro.com. Recently, Emilio Yepez developed and managed the Navarro.com ecommerce site, the largest Hispanic Owned Pharmacy Chain in the US.