Analytics Tools That Will Help You Measuring Your Online Marketing

Whether you are an independent consultant or you run a much larger company, marketing matters.  It’s important to the success of your business. As marketers, you and I are convinced of this. But let’s face it: marketing isn’t an “exact science”. Read Here.

measure-success

It can be very difficult to determine whether or not your marketing investment of time, money and effort is giving you the results you want.

You may love your new, beautifully designed website, but does it make visitors want to stay awhile and learn more about what you do and how you can help them? You may be crazy about your new email campaign, but how is it performing? How are your open rates? How’s your click-through rate? When readers do click through, how many of them convert?

Done well, marketing can boost your company’s sales and profits beyond your wildest expectations. Done poorly, it can be a financial “black hole” that drains your company’s cash flow. Needless to say, you want to do it well.

The Ultimate Proof Of Online Marketing Effectivenes

So how can you tell if you are doing it well? The ultimate proof is in your conversion rates. That is, how many shoppers become buyers? Or in a B2B content campaign, how many website visitors enter your content funnel?

Think about this: if your conversion rate is in the tank, how much does your pretty website really help you? How much does your huge email list matter? What do you care if you have many thousands of social media followers that “like” or share your updates if your online marketing efforts never help you make any sales?

As you are striving to maximize your conversion rate and enjoy the highest possible marketing ROI, there are certain key marketing metrics you can and should measure. Today, we will talk about some tools that can help you do this very effectively.

Keep in mind that you don’t want to measure for measurement’s sake. You want to measure your marketing efforts so you can observe your performance and make changes as needed.

Is your email open rate low? If so, this is a problem you need to fix. Are new visitors to your website “jumping ship” almost as soon as they show up? You need to find out why, and you need to do something about it!

Once again: measure relevant marketing metrics so you can take action and improve your results, not so you can collect a bunch of random numbers. Read More.

 

 

What to Do if Google is Allergic to Your Mobile Website

A Google Think Insight article says that 67% of mobile users who land on a mobile optimized site are more likely to convert. Furthermore, it also says that 61% of mobile users are likely to move onto a competitor’s site if the page they landed on isn’t mobile optimized. Read Here.

mobile-laptop

If a site has an “m-dot” prefix before the URL, which means it’s optimized for mobile viewership. Another way to optimize your site for mobile is by using responsive design, which doesn’t require a separate m-dot site. With a responsive design, the site automatically adjusts its layout specific to the device being used.

Here’s the thing: Google itself also made clear that its algorithm would prefer responsive design over a mobile-optimized site. And the web giant has several reasons:

» Mobile sites are not device-universal. Your prospects will not only be viewing your website through smartphones alone; there are tablets and pads that could also access the web, and mobile sites will not be able to accommodate each one of them. A responsive design can and will adapt to the device environment.

» You’ve been working on your site’s SEO ranking, now you’ve got two sites. Having a separate mobile site means maintaining SEO across multiple domains, which would spread out the SEO links and authority you’re trying to optimize for. You’d be doing twice as much work while getting two pieces of half-results.

» Sharing would be chaotic. Consider this scenario: Your prospect reads your mobile site content on his smartphone and finds it shareable, so he shares the link on Twitter. When the followers of that prospect open the link on their desktop or laptop computer, the mobile version (m-dot link) will load.

» It redirects users to irrelevant pages. Not every page on your site may have a mobile version created for it. So when a visitor goes to that “un-optimized” page, he may be returned a 404 error page, the mobile optimized version of your homepage (not the original page they requested), or the desktop-optimized version of your site. This, of course, can be annoying to people, especially the busy ones. Read More.

What’s Holding You Back From Online Marketing Success?

There are a lot of things that most people would like to do, even if they aren’t getting started with them at the moment. For example, many people have dreams of running a marathon, writing a novel, or learning a second language. And yet, they never seem to find the time or motivation to take action. Perhaps nowhere is this more damaging than when it comes to online marketing. Read Here

Despite the fact that millions of business owners and executives know how important it is to the success of their companies (not to mention their own careers), they only make halfhearted efforts to grow their businesses online.

maketing success

Does that sound like something you’ve experienced? If so, you certainly aren’t the only one.

We talked to others who are in the same boat on a frequent basis. And, we have learned that their reluctance usually stems from one of these stumbling blocks:

1. They don’t understand online marketing.

To some, the process of online marketing can seem daunting, or even overwhelming. That’s understandable. There certainly is a lot of jargon, and online best practices change on a frequent basis. However, the core concepts are the same as they’ve always been for any business going back hundreds of years: identify your customers, attract them to your business, and then start a relationship. As long as you can grasp those ideas, the rest is really just about managing the details.

2. They would like to see online marketing results, but don’t think they really need them.

If your business is doing just fine without a strong online marketing plan, you might think it’s not really much of a necessity. That makes a certain amount of sense, but look at the other side of the coin: how much better could you be doing if customers were coming to you through the Internet? What would that mean for your bottom line, and the future of your company?

3. They think good online marketing is just too expensive.

Again, there is a certain element of truth here, as good online marketing does require an investment (time as well as money). At the same time, though, it’s important to recognize that it’s the return on that investment that’s really important. Any business expense is a good one if it helps you earn more money back in the future. When you think about it that way, working with a proven online marketing team is a lot cheaper than going without one.

4. They don’t know where to look for help, or who to trust.

This is probably the best reason to put off making changes to your web presence. Most of us know someone who’s been burned by the Internet marketing or SEO version of a snake oil salesman. The fear of being ripped off shouldn’t stop you from taking important steps, though, and you can find the right team to work with by following the same process you would with any other vendor. That is, look for a proven track record, a reputation for being trustworthy, and a way of working with you that makes you feel comfortable.Read More.

Social Media Revolution

I found this interesting video that points out to us the importance of social media today. I’m sure you’ll be amazed!

Erik Qualman is a leading speaker on the use of social media, providing statistics and clear evidence of the phenomenal growth of social media. He is author of two excellent books which have gone on to be translated into many languages.
1. Socialnomics: How social media transforms the way we live and do business
2. Digital Leader: 5 simple keys to success and influence
Check out this awesome facts He reveals to us through this video. Enjoy!

What is SEO? What are Its Advantages on Your Website?

In the land of Google, where a business appears on a results page can mean the difference between peak website traffic and increased sales or being in a virtual desert. Getting a business well positioned on search engines is a key to increasing internet traffic and sales. Search Engine Optimization, or SEO, increases the visibility of a website or web page in search engines, such as Google or Yahoo! In general, the sooner a page appears in the results, the more visitors the site receives from search engine users.

As SEO has become more integral to marketing campaigns, internet marketing firms have become vital to helping their clients gain increased exposure and position in search engine results. SEO marketing companies research how search engines work, what people are looking for, the search terms used, and which search parameters are frequently used by a business’ target audience. This information is used to create internet exposure.

Lighthouse Internet Media has the experience and knowledge to help business optimize their internet presence. They recognize that it is essential that their clients be positioned prominently in any internet search. By researching their client’s market and finding trends in searches, they optimize a client’s page ranking. For those clients who have a fairly solid web presence, Lighthouse Internet Media make search results more prominent.

Lighthouse Internet Media takes a comprehensive approach to internet marketing. Aside from SEO, they also include social media, pay-per-click management and e-commerce development as part of an overall marketing strategy. Focusing on strategic performance driven relationships with their clients, Lighthouse Internet Media excels at performance marketing campaigns. Each marketing campaign is tailored to fit each client’s specific marketing need, for both the immediate and the long term. Their goal is for every client to get a superior return on investment (ROI) for their advertising dollar.

Businesses need to be well positioned to compete for internet dollars. A targeted SEO can increase a business’ exposure and bottom line. Lighthouse Internet Media takes SEO to the next level, allowing businesses to be found by clients rather than lost in the internet desert.

Sincerely,

www.lighthouseinternetmedia.com
305 389 8955

Grow Your Online Business Today

There are many ways to grow your online business today. You can include your website on business cards and brochures that you pass out to consumers or business customers. You can also include your website URL in classified ads that you place in trade or consumer journals. The key is making sure you track your offline advertising so you can determine which ad campaigns are profitable.

Email marketing can also be highly effective. Purchase some bulk email software. This allows you to load and send thousands of emails out simultaneously. You can purchase your email lists from the Direct Mail Association or companies like InfoUSA. Start by testing email lists from several different vendors, then order more from the ones that get results. Lighthouse Internet Media can help you with your email marketing campaign, and even create an entire strategic business plan for you.

Search engine optimization and pay per click advertising on Google Adwords are two of the most highly effective ways to grow your online business. In search engine optimization, you include certain keywords that people are most likely to be use by people searching for your products. Search engine optimizers can also code and organize your pages for optimum results, giving you a high ranking in major search engines like Yahoo and Google. Google Adwords allows you to pay for each click to your website. The amount you pay per click determines your position. Lighthouse Internet Media professionals are experts in search engine optimization and pay-per-click advertising. They can help you grow your business exponentially.

Lighthouse Internet Media are also experts in social media. They can help you use one of the most important media tools today, promoting your site through Facebook, Twitter, Linked-In and other major sites. They know the methods of generating traffic fast so you can earn a solid return on your advertising investment.

Sincerely,

Emilio Yepez
Founder
www.lighthouseinternetmedia.com
305 389 8955

Improve Your Business and its Online Profile

Are you serious about improving the impact your business is making on the internet? Do you want to get more traffic on your website so that people can become interested in the products and services you have on offer? If the answer to any of these questions is yes then you should seriously consider working with Lighthouse Internet Media. We are a company that prides ourselves on our ability to transform a business’s online profile. After all, with so much competition in almost every industry you do not want to run the risk of being left behind. It is important to realize that all your rival companies are going to be looking to the internet to improve their market base as well. You want to make sure you remain at the head of that pack.

The best way to improve your online profile is to create a website that more people will visit. The best way to achieve this is to get your website higher up on search engine rankings. This is done through a method known as search engine optimization, or SEO. With SEO you can ensure that when certain keywords are entered your business’s website will be very prominent on a search engine such as Google or Yahoo!.

Another way that Lighthouse Internet Media will improve your online profile is by modifying your website and streamlining it. Typically websites suffer from one of two problems. Either they have too little information or they have too much information. You want a website that is inviting, exciting and easy on the eye. You also want a website that provides customers with all the information they need. That is where Lighthouse Internet Media comes into the picture. We have tons of experience in creating the perfect websites that are not only informative but also easy to view and navigate.

Sincerely,

Emilio Yepez
Founder
www.lighthouseinternetmedia.com
305 389 8955