Bing Apps Now Allows You To Edit Disapproved Ads & Text Ads

If you are currently driving traffic using Bing Ads, you can now make edits and adjustments via their App!

They recently mentioned this feature on blog: Here!

Obviously this should make life easier for marketers! I always wondered why this wasn’t an option and when it would even become an option instead of logging in directly and addressing these issues some other way, but I guess Bing got it and decided to add this option as a way to keep enhancing accessibility.

If you need help or think that you need help regarding this new change or any other changes in paid traffic please contact us at or call us at 305-389 8955

To your success,

Emilio Yepez
Lighthouse Internet media
Phone: 305-389-8955
IM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here

About Emilio Yepez: 

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (, the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Personal Interests & Studies:
Christianity -Spiritual Studies
Quantum Mechanics
Deductive Logic & Reasoning
Creative Thinking & Problem Solving
Psychology & Nuero-Science
Golf & Polo




Bing Ads to Now Support Extended Text Ads as Well in Their User Interface

Bing Ads to now support extended text ads as well in their user interface


Well I guess Bing felt like they had to follow in Google’s footsteps, again, and begin allowing users to expand their text ads within the Bing user interface.  As mentioned in my previous article this is good news for advertisers that can now add additional content or copy that will make their ads more lucrative and hopefully help them increase their overall click through rate.

How To Leverage This Update for Your Benefit 

One of the strategies that we are currently using with some of our clients is that now with this new feature we are considering making the ads a little bit more diverse and including numerous areas of service and products that we that we feel will give us the greatest chance of getting somebody to click on our ads. We think this new feature will not only help a standout but hopefully increase the click through rate on high converting ads that we currently manage and hopefully help us convert more business on how you converting pages that we’ve created within our sites. Of course all this has to be balanced out with the reality that with a higher click through rate I can also expect a higher spend but obviously we’re going to measure that up against conversions and ensure we still get a positive ROI.

If you need help or think that you need help regarding this new change or any other changes in paid traffic please contact us at or call us at 305-389 8955

To your success,

Emilio Yepez
Lighthouse Internet media