What to Do if Google is Allergic to Your Mobile Website

A Google Think Insight article says that 67% of mobile users who land on a mobile optimized site are more likely to convert. Furthermore, it also says that 61% of mobile users are likely to move onto a competitor’s site if the page they landed on isn’t mobile optimized. Read Here.

mobile-laptop

If a site has an “m-dot” prefix before the URL, which means it’s optimized for mobile viewership. Another way to optimize your site for mobile is by using responsive design, which doesn’t require a separate m-dot site. With a responsive design, the site automatically adjusts its layout specific to the device being used.

Here’s the thing: Google itself also made clear that its algorithm would prefer responsive design over a mobile-optimized site. And the web giant has several reasons:

» Mobile sites are not device-universal. Your prospects will not only be viewing your website through smartphones alone; there are tablets and pads that could also access the web, and mobile sites will not be able to accommodate each one of them. A responsive design can and will adapt to the device environment.

» You’ve been working on your site’s SEO ranking, now you’ve got two sites. Having a separate mobile site means maintaining SEO across multiple domains, which would spread out the SEO links and authority you’re trying to optimize for. You’d be doing twice as much work while getting two pieces of half-results.

» Sharing would be chaotic. Consider this scenario: Your prospect reads your mobile site content on his smartphone and finds it shareable, so he shares the link on Twitter. When the followers of that prospect open the link on their desktop or laptop computer, the mobile version (m-dot link) will load.

» It redirects users to irrelevant pages. Not every page on your site may have a mobile version created for it. So when a visitor goes to that “un-optimized” page, he may be returned a 404 error page, the mobile optimized version of your homepage (not the original page they requested), or the desktop-optimized version of your site. This, of course, can be annoying to people, especially the busy ones. Read More.

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SEO Basics: Keyword Research Made Easy

When it comes to optimizing your website for search engines, knowing the best keywords for your brand is critical. But sometimes the process of researching your keywords can get out of hand. Read Here.

SEO

A keyword, or keyword phrase, is an easy way of referring to the queries people type into the search bars of their favorite engines. As a website owner, you want to know which keywords your customers are searching for so that you can use SEO best practices to optimize your site for them and improve your chances of appearing in the natural search results for these queries.

Say, for instance, that you run a pet-grooming business in Bloomington, Ill. You want your website to appear at the top of Google’s list for the keyword phrase “pet grooming Bloomington, Ill.”

Related: How Google ‘Author Markup’ Can Help Protect Your Content and Build Your Brand

You might have already read about the importance of things like keyword competition or keyword search volume when conducting your keyword research. But forget all of that for a moment. The only keywords you need to worry about when you’re starting out are the keywords your customers are actually typing in to their search engines.

There are a few different ways you can find these keywords:

Use your customer research knowledge. Nobody knows your market better than you do. Instead of relying on a third-party keyword generating tool, start writing out a list of all the different keyword variations your customers might be searching for. Following our previous example, a pet grooming keyword list might include “pet haircut Bloomington, Ill,” “dog grooming Bloomington, Ill” and “pet grooming Ill.”

Look in Google Analytics. If you have Google Analytics installed on your website, log in and head over to the “Traffic Sources” menu. There, you’ll be able to separate your organic search visitors and see a list of the keywords they used to get to your website. Unfortunately, a large number of your results will come up as “Not Provided” (thanks to anonymous browsers and Google’s proprietary reasons), but add the phrases that you do see to your growing keyword list. You can also find similar information in your Google Webmaster Tools account. Read More.

Social Media Revolution

I found this interesting video that points out to us the importance of social media today. I’m sure you’ll be amazed!

Erik Qualman is a leading speaker on the use of social media, providing statistics and clear evidence of the phenomenal growth of social media. He is author of two excellent books which have gone on to be translated into many languages.
1. Socialnomics: How social media transforms the way we live and do business
2. Digital Leader: 5 simple keys to success and influence
Check out this awesome facts He reveals to us through this video. Enjoy!

5 TRAVEL MARKETING TRENDS FOR 2014

I recently shared with you what I expected as five key social media marketing trends to look out for in 2014. Since I have been working in the travel & hospitality vertical for the past 20 years, I figure it would be equally interesting to try to figure out what we ought to look out for in 2014 from that industry perspective. So here it goes! Read Here

 The Automated Passenger

SecureExpress at Montreal AirportOn a recent trip departing out of Montreal-Trudeau International airport, I realized how travel processes automation holds tremendous potential to make passengers’ lives so much easier. 24 hours prior to departure, I had received the automated email from Air Canada allowing me to register for pre-boarding, ensuring proper seating and avoiding getting bumped due to over-booking, had I arrived with last-minute folks. On the way to the airport, running late and stuck in traffic, I used the new “SecurExpress” system whereby you can now reserve your time slot for going through a security checkpoint. Again, a fabulous way to not only gain peace of mind, but also to skip the line-ups of folks who, in some cases, may miss their flight because of sheer volume during rush hours. Lastly, I presented my mobile phone throughout the process, since I had opted for paperless with the QR code option.

Arriving from an international flight recently, I was also able to skip the traditional queue at customs and go through an automated checkpoint rather than dealing with a custom agent. Not to mention programs such as Canpass Air or NEXUS that allow frictionless passage at most US-Canada customs, based on prior pre-approval and payment of an annual fee.

We’re seeing similar frictionless, automated processes taking place in larger hotel chains, rail companies (mostly in Europe and Japan), car rentals and many attractions and events, in particular with RFID technology taking hold with some of the big festivals, i.e. Coachella, Osheaga, etc. From email, to SMS and e-passport, it will be interesting to see how fast travel companies embrace this sea of change for an enhanced traveler experience.

travel marketing

Mobile Bookings

At the end of 2012, Google Travel estimated that 25% of all travel-related searches online came from a mobile device, whether it was a smartphone, tablet or wifi-enabled device. While they estimated this figure would reach 40% by end of 2013, it seems we were all under-estimating mobile adoption on a global scale since we reached that point… back in May! We will end most likely the year 2013 at 50%, which means 1 out of every 2 online travel search now comes from a mobile device! And we can only expect this trend to get stronger in 2014. But are people simply looking, or are they booking as well?

As can be seen in the results of this survey conducted earlier in 2013 by HeBS Digital, a New York based agency dealing with a client portfolio of top-tier hotel brands, mobile has been increasing year over year not just in terms of page views and visits, but also in terms of room nights generated and, most importantly, in revenue. This is especially true with tablets, seeing triple digit growth comparing Q1 2013 with Q1 2012. Desktop is getting less traffic overall, but the decrease is not as substantial in terms of room nights and revenue. Yet. So expect mobile to definitely grow strong…Read More

Mobile App Developer Miami

Warning: These Facts May Affect The Way You See The Future of Your Business!

 

  • In 2012 Pew statistical reporting stated that 31% of mobile internet users “mostly” go online using their phones.
  • 75% of emails are opened, 60% of Facebook posts and 90% tweets are all conducted from a mobile device! @BillBoormanATC 2012

  • 1 in 8 pageviews are from mobile devices (comScore December 2012)
  • 75% of customers prefer a mobile friendly site (Google, 2012)
  • 64% of mobile phone time is spent on apps (Nielsen 2012)

Do you see a trend in these numbers that may indicate the future of where Online users are headed? I think they do. Businesses that don’t adequately prepare for the high number of Mobile users searching the web, may be very disappointed when their business doesn’t “hit the Numbers” or “Plateaus”, either way I think we can make a case for the future of Mobile Apps and platforms and without reservation express that if you are not ready for what’s coming ahead, now is the time to plan and consider the future.

Why Develop a Mobile App? 

Today more people are on Mobile phone devices than any other time in history. The reason why this is happening is because a Mobile Phone connects you with pretty much everything that seems important in your life. People search the web, access the bank, they read the news, they look for items to buy online, they look up their friends on Facebook and have now migrated to Instagram for a completely different experience, they access maps and videos. The list goes on and on and as this trend emerges and people stop using their PC or Laptop for searching and transacting online and migrate over more to their phones and tablets, more will be transacted using these devices.

Mobile Apps are a very fast and an easy way to ensure that your user stays connected with you & your product/service. Think about what it would mean if your user could hit an App on their Iphone or Android Os and quickly access your business’s services or product offering? Think of the convenience and how far ahead you would be of the competition? Now ask yourself what is stopping you from developing one? Below I have listed a number of reasons why you may not have had pulled the trigger on building an App:

Concern: too expensive.

Our Answer: This is erroneous, you can build a highly customization App starting at $5K 

Concern: Its too complicated! 

Our Answer:

  • Your right, designing an App takes skills and technical know how. Hire our agency and we will get it built right, the first time.

Concern: I don’t know if Apple or Android will accept my App once it’s built? 

Our Answer: 

  • Our agency knows exactly what they are looking for. We have a 99% acceptance rate upon submission, you cant beat those numbers!

Are You Losing Market Share? 

If your competitor has an App for their business and you don’t, doesn’t this mean you may be losing market share to users who go online with their phones?  There is a very strong trend among online users that suggest an overwhelming amount of people are using their Mobile phones and Tablets to not only search the web but use it everyday to make purchases and buying decisions. Does your business have an App or Mobile friendly site that will cater to your customer? If the answer is no, now is time to get the App for your business and begin competing among your competitors.

Iphone 5 & iOs6 Development Process

Out staff of in-house developers primarily focuses on using a strict development process that ensures all the standards Apple has established are not only followed but adhered to in a timely fashion. Apple has one of the most rigorous processes for App Development submission in the industry, therefore our team of App Developers has a created a customized development methodology that is second to none. We know exactly what Apple is looking for, how they prefer Apps be submitted and under what criteria. We are so well versed in the development of Apps that 99% of all the apps we have developed,  have been approved on the first submission. With this type of success rate you and your business can’t go wrong with Lighthouse Internet Media.

Android App Development

Android App development allows a developer to customize an app and be a bit more creative than iOs. Most of our clients have asked us numerous times whether they should create an app for iOs or Android and our answer is always the same. Do you need an App that is highly customizable and exposed to a large number of mobile phone users? If the answer is yes, developing an App for Android may be more ideal.

If you need help determining whether Android or iOs is a better choice, we can set up a free consultation and begin helping you design a strategy, all it takes is one phone call to our offices at  305-389-8955 or email us at  emilio@lighthouseinternetmedia.com for more information.

BIO:

Emilio Yepez is an e-commerce consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both affiliate marketing programs while at ARC and ARC Media and ecommerce business development projects, like Navarro.com. Recently, Emilio Yepez developed and managed the Navarro.com ecommerce site, the largest Hispanic Owned Pharmacy Chain in the US.

Apple iPhone App & Android Developer Miami, Florida

Are you considering developing a mobile application and don’t know where to start?

Maybe you want to build a specialized app for the Iphone or Android and you would like to work with a developer that knows exactly how to go about doing it. Lighthouse Internet Media has a full in-house team located in Coral Gables, Florida ready to help you develop your app in the most cost effective manner. If you are working with a very tight budget, deadlines and need a Mobile App developed, submitted and approved, we are the right fit for your business.

Our experienced in house staff has been developing Mobile Apps since 2006. We are South Florida’s premiere Apple and Android App Developer. We build robust backend solutions, iOs and Android Apps for start ups, small to medium size businesses and large multinational companies. If you have an App you want built for Ipads, Ipad Minis, Android mobile phones and tablets, Lighthouse Internet Media is the right App developer for your company.

Iphone 5 & iOs6 Development Process

Out staff of in-house developers primarily focuses on using a strict development process that ensures all the standards Apple has established are not only followed but adhered to in a timely fashion. Apple has one of the most rigorous processes for App Development submission in the industry, therefore our team of App Developers has a created a customized development methodology that is second to none. We know exactly what Apple is looking for, how they prefer Apps be submitted and under what criteria. We are so well versed in the development of Apps that 99% of all the apps we have developed,  have been approved on the first submission. With this type of success rate you and your business can’t go wrong with Lighthouse Internet Media.

My Blog iOS 6 Image

(Image from http://www.apple.com/ios/whats-new/)

Android App Development

Android App development allows a developer to customize an app and be a bit more creative than iOs. Most of our clients have asked us numerous times whether they should create an app for iOs or Android and our answer is always the same. Do you need an App that is highly customizable and exposed to a large number of mobile phone users? If the answer is yes, developing an App for Android may be more ideal.

Regardless of what option you select, we usually recommend that our clients focus on ultimately developing for both operating systems for maximum exposure. If you need help determining whether Android or iOs is a better choice, we can set up a free consultation and begin helping you design a strategy, all it takes is one phone call to our offices at 305-389-8955 or email us at  emilio@lighthouseinternetmedia.com for more information.

BIO:

Emilio Yepez is an e-commerce consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both affiliate marketing programs while at ARC and ARC Media and ecommerce business development projects, like Navarro.com. Recently, Emilio Yepez developed and managed the Navarro.com ecommerce site, the largest Hispanic Owned Pharmacy Chain in the US.