Warning: These Facts May Affect The Way You See The Future of Your Business!
- In 2012 Pew statistical reporting stated that 31% of mobile internet users “mostly” go online using their phones.
- 75% of emails are opened, 60% of Facebook posts and 90% tweets are all conducted from a mobile device! @BillBoorman, ATC 2012
- 1 in 8 pageviews are from mobile devices (comScore December 2012)
- 75% of customers prefer a mobile friendly site (Google, 2012)
- 64% of mobile phone time is spent on apps (Nielsen 2012)
Do you see a trend in these numbers that may indicate the future of where Online users are headed? I think they do. Businesses that don’t adequately prepare for the high number of Mobile users searching the web, may be very disappointed when their business doesn’t “hit the Numbers” or “Plateaus”, either way I think we can make a case for the future of Mobile Apps and platforms and without reservation express that if you are not ready for what’s coming ahead, now is the time to plan and consider the future.
Why Develop a Mobile App?
Today more people are on Mobile phone devices than any other time in history. The reason why this is happening is because a Mobile Phone connects you with pretty much everything that seems important in your life. People search the web, access the bank, they read the news, they look for items to buy online, they look up their friends on Facebook and have now migrated to Instagram for a completely different experience, they access maps and videos. The list goes on and on and as this trend emerges and people stop using their PC or Laptop for searching and transacting online and migrate over more to their phones and tablets, more will be transacted using these devices.
Mobile Apps are a very fast and an easy way to ensure that your user stays connected with you & your product/service. Think about what it would mean if your user could hit an App on their Iphone or Android Os and quickly access your business’s services or product offering? Think of the convenience and how far ahead you would be of the competition? Now ask yourself what is stopping you from developing one? Below I have listed a number of reasons why you may not have had pulled the trigger on building an App:
Concern: too expensive.
Our Answer: This is erroneous, you can build a highly customization App starting at $5K
Concern: Its too complicated!
- Your right, designing an App takes skills and technical know how. Hire our agency and we will get it built right, the first time.
Concern: I don’t know if Apple or Android will accept my App once it’s built?
- Our agency knows exactly what they are looking for. We have a 99% acceptance rate upon submission, you cant beat those numbers!
Are You Losing Market Share?
If your competitor has an App for their business and you don’t, doesn’t this mean you may be losing market share to users who go online with their phones? There is a very strong trend among online users that suggest an overwhelming amount of people are using their Mobile phones and Tablets to not only search the web but use it everyday to make purchases and buying decisions. Does your business have an App or Mobile friendly site that will cater to your customer? If the answer is no, now is time to get the App for your business and begin competing among your competitors.
Iphone 5 & iOs6 Development Process
Out staff of in-house developers primarily focuses on using a strict development process that ensures all the standards Apple has established are not only followed but adhered to in a timely fashion. Apple has one of the most rigorous processes for App Development submission in the industry, therefore our team of App Developers has a created a customized development methodology that is second to none. We know exactly what Apple is looking for, how they prefer Apps be submitted and under what criteria. We are so well versed in the development of Apps that 99% of all the apps we have developed, have been approved on the first submission. With this type of success rate you and your business can’t go wrong with Lighthouse Internet Media.
Android App Development
Android App development allows a developer to customize an app and be a bit more creative than iOs. Most of our clients have asked us numerous times whether they should create an app for iOs or Android and our answer is always the same. Do you need an App that is highly customizable and exposed to a large number of mobile phone users? If the answer is yes, developing an App for Android may be more ideal.
If you need help determining whether Android or iOs is a better choice, we can set up a free consultation and begin helping you design a strategy, all it takes is one phone call to our offices at 305-389-8955 or email us at firstname.lastname@example.org for more information.
Emilio Yepez is an e-commerce consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both affiliate marketing programs while at ARC and ARC Media and ecommerce business development projects, like Navarro.com. Recently, Emilio Yepez developed and managed the Navarro.com ecommerce site, the largest Hispanic Owned Pharmacy Chain in the US.