Holiday Social Media Marketing: Wonders & Blunders You Can Learn From

Having the right social media marketing campaign during the holiday season can mean the difference between plentiful gifts beneath the company tree or lumps of coal in the company stocking. Tensions are often high for retailers, consumers, and marketing departments alike during the busy season, as everyone works to stay on top of demand, trends, and the competition. Read Here.

Holiday Social Media Marketing

Given that religious holidays are the reason for the season, some consumers can be a bit sensitive to brands and businesses capitalizing on the occasion and taking advantage of employees’ family time to generate more revenue.

With the right amount of planning, careful consideration, and a dash of sugar and spice, holiday marketing campaigns on social media can generate buzz and even get your brand in front of potential customers who you may have missed otherwise.

Learn from the brave brands that have gone before us about the do’s and don’ts of holiday internet marketing with this year’s Social Media Holiday Wonders & Blunders List.

Wonder

Flashback to December 2007. OfficeMax launches a user-generated viral video campaign called “Elf Yourself.” The site encouraged visitors to upload photos of themselves, friends, family or pets, whose faces were then placed on dancing elf bodies, creating videos that could be shared on social media or as ecards.

That December, ElfYourself.com became the fastest growing site of the month, reaching 39 million unique visitors in the United States, according to TechCrunch. Over the length of the campaign, the site attracted 100 million unique worldwide. The next year, OfficeMax teamed up with JibJab Media to bring the campaign back, in a bigger and better way. Read More.

3 Things You Probably Don’t Know About Google Adwords

I get asked all the time about Google Adwords. For the uninitiated, Adwords are the ads on the top and side of Google when you enter in a search. Entrepreneurs are always wanting to rank their website at the top of every search, but there are certain things that you need to know before getting started with Adwords. Read Here.

So I decided to answer three of the questions I get asked the most — all in one article. This won’t answer every question  you may have but this should be a good start.

 google-adwords1. There are three types of keywords.

In the online world, there are three types of keywords that consumers use when searching online that business owners  need to keep in mind. First they do their research, then they compare products and then they search with the intent to purchase. For instance, this is the exact process I used to purchase my new Bluetooth wireless headset:

Research phrases: When someone is in the research phase, the person often has no idea what he or she wants, searching only for generic and simple terms. I started my search with “headsets.” During this process, I learned that there are all kinds of different headsets: wireless, non-wireless, microphone, no microphone, etc. Notice, I have no idea what brand I want yet.

Comparison: As I peruse the search results for those generic terms, things start to get more specific. Not only am I reading reviews, but I’m pitting two products against each other. If you were in the comparison stage, you would most likely use terms like:

Beats vs Bose

Beats by Dre review

Beats pricing

Beats alternative

Related: 10 Common Google AdWords Mistakes You Need to Stop Making — Now

I personally don’t recommend that business owners purchase these types of phrases as I think they are a waste of your money. These types of phrases are used by people who are searching for an answer and are merely investigating a future purchase. If you’re bidding on phrases like this, try stopping for a week and see if your profits rise. Read More.

5 Google Analytics Reports You Need to Succeed in PPC

ppc successPaid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface).  This month’s series week is all about how you can make the most of Analytics in your account, whether that’s with content experiments, event tracking or custom reporting.  We’re going to find all of the ways that you can get even more insight into the clicks that you’re paying to get. Read Here.

Hopefully it comes as no surprise that Google AdWords and Bing Ads interface data are not the end-all-be-all of PPC analysis. To kick off this month’s series on Google Analytics, I thought it might be a solid start to review a handful of the standard reports available in GA that you can (read: had better be) using to optimize your paid search campaigns.

The one thing I will say is that for the purpose of this post, I’ll mostly be looking at data for paid search traffic. To filter down to this layer and be sure you’re only looking at Analytics numbers for what you’ve sent through via PPC, you’ll need to go to the Advanced Segments tab at the top of the Analytics interface. From here, simply select the ‘Paid Search Traffic’ check box, hit Apply and you’re set.

When I’m looking at all traffic data, I’ll be sure to mention it in that section.

Now that we have that settled, here are the Analytics reports I recommend you take a look at to further optimize your PPC strategy:

This one we can keep kind of short and sweet. When filtered down to only PPC data, the heat map report that comes up to show what countries are coming through your paid search ads is really helpful. It lets you see what areas you may not be targeting or optimizing for already and come up with a new strategy for those regions. Yup, that’s it!

Traffic Sources – Sources (**ALL TRAFFIC ANALYSIS**)

I periodically dig in to the All Sources report to see which of my traffic sources has the highest bounce rate, or the highest percentage of new visitors. From these two reports you can get some ideas of which sources may need more specific remarketing strategies set up to target and bring back in to the site/funnel. You combine the bounce rate with new visitors and you can narrow your focus to those sources with the biggest total traffic impact.

Further, you can see referral sources in this report, which can help you see where traffic may be coming in to the funnel from new(er) places that you may need to begin strategizing around more directly (i.e. LinkedIn, etc.). Read More.

5 TRAVEL MARKETING TRENDS FOR 2014

I recently shared with you what I expected as five key social media marketing trends to look out for in 2014. Since I have been working in the travel & hospitality vertical for the past 20 years, I figure it would be equally interesting to try to figure out what we ought to look out for in 2014 from that industry perspective. So here it goes! Read Here

 The Automated Passenger

SecureExpress at Montreal AirportOn a recent trip departing out of Montreal-Trudeau International airport, I realized how travel processes automation holds tremendous potential to make passengers’ lives so much easier. 24 hours prior to departure, I had received the automated email from Air Canada allowing me to register for pre-boarding, ensuring proper seating and avoiding getting bumped due to over-booking, had I arrived with last-minute folks. On the way to the airport, running late and stuck in traffic, I used the new “SecurExpress” system whereby you can now reserve your time slot for going through a security checkpoint. Again, a fabulous way to not only gain peace of mind, but also to skip the line-ups of folks who, in some cases, may miss their flight because of sheer volume during rush hours. Lastly, I presented my mobile phone throughout the process, since I had opted for paperless with the QR code option.

Arriving from an international flight recently, I was also able to skip the traditional queue at customs and go through an automated checkpoint rather than dealing with a custom agent. Not to mention programs such as Canpass Air or NEXUS that allow frictionless passage at most US-Canada customs, based on prior pre-approval and payment of an annual fee.

We’re seeing similar frictionless, automated processes taking place in larger hotel chains, rail companies (mostly in Europe and Japan), car rentals and many attractions and events, in particular with RFID technology taking hold with some of the big festivals, i.e. Coachella, Osheaga, etc. From email, to SMS and e-passport, it will be interesting to see how fast travel companies embrace this sea of change for an enhanced traveler experience.

travel marketing

Mobile Bookings

At the end of 2012, Google Travel estimated that 25% of all travel-related searches online came from a mobile device, whether it was a smartphone, tablet or wifi-enabled device. While they estimated this figure would reach 40% by end of 2013, it seems we were all under-estimating mobile adoption on a global scale since we reached that point… back in May! We will end most likely the year 2013 at 50%, which means 1 out of every 2 online travel search now comes from a mobile device! And we can only expect this trend to get stronger in 2014. But are people simply looking, or are they booking as well?

As can be seen in the results of this survey conducted earlier in 2013 by HeBS Digital, a New York based agency dealing with a client portfolio of top-tier hotel brands, mobile has been increasing year over year not just in terms of page views and visits, but also in terms of room nights generated and, most importantly, in revenue. This is especially true with tablets, seeing triple digit growth comparing Q1 2013 with Q1 2012. Desktop is getting less traffic overall, but the decrease is not as substantial in terms of room nights and revenue. Yet. So expect mobile to definitely grow strong…Read More

Web Design, Miami

The Internet has transformed the world, revolutionizing the way we communicate, the way we entertain ourselves, the way we do business. As such, to relay one’s desired message, it has become imperative – if not necessary – to invest in an online presence and, through its use, draw attention to said message and market its branching opportunities.

In Florida resides a premier website design firm that specializes in creating website solutions for both start-up and established businesses, including website development, internet marketing, and search engine optimization – a less recognized but crucial task in flowering a presence on the Web. In Florida resides Lighthouse Internet Media.   They specialize in creative and innovative techniques in web design, development, and marketing that employ their team members in their specific niche to further the goal of quality and impact.

Specialization is key. Lighthouse Internet Media is not an all-in-one basement business that specializes only in fixing the bottom line. With its specific concentration on design, Lighthouse Internet Media brings an intensive focus and commitment to the vision of the client.  It is personalized service. Lighthouse Internet Media is always eager to educate themselves on the workings of each of their new projects, researching everything from target markets to brand recognition.

Working with a host of different types of clients, ranging from businesses (both large and small), Lighthouse Internet Media offers a certain credibility that their work and the client’s vision will mesh with synergy. That union brings with it the promise that the client’s business reflects on Lighthouse Internet Media’s  business, thus furthering the firm’s want for the client’s success.

To your success!

Emilio Yepez 305 389 8955 emilio@lighthouseinternetmedia.com www.lighthouseinternetmedia.com

 

Web Design Miami, Florida

The the world of business and the web continue to grow in importance.  It is no longer limited to informational and e-commerce sites.  It has developed to be much more than that.  Now every business needs a great site.  It could be a site that only keeps a brick and mortar store in the mind of a consumer, a vast e-commerce site, or even a large corporate site that controls the flow of internal information.  Which ever is needed, Lighthouse Internet Media has the experience to provide quality design.  Almost anyone can create “a” website, but it takes a company like Lighthouse Internet Media to make “the” web site the best represents your brand. We do this by treating every web site differently.  We add a personal touch and encourage the business owners to give as much input as possible.  This results in a more personalized and unique web site.

Unique sites are great but if they lack quality then they serve no purpose.  How does Lighthouse Internet Media ensure quality?  It is done by making sure the work is done in-house by people who specialize in particular fields.  The designers do just design.  They do not write content.  The writers write, they do not develop. They do the entire project and the results speak for themselves.

If this is not enough then the convincing needed can be found in their portfolio.  It is extensive and loaded with sites they have done.  The most notable thing is that each one is unique.  This is because they were all made with the customer in mind and a focus on their needs with input from the company itself.  This is what sets Lighthouse Internet Media apart and makes us the best in the business!

To your success!

Emilio Yepez 305 389 8955 emilio@lighthouseinternetmedia.com www.lighthouseinternetmedia.com