I Want to Be Your Go To Guy for Online Marketing!

Hello,

If you are watching this video and reading this post, you probably received a personal message from me.

I’d like to encourage you to click on this video and visit our site at http://www.lighthouseinternetmedia.com so you can get reacquainted with our services!

I would really love the opportunity to work with you and your company in the area of online marketing!

Our services include:

Online Services Include:

  • WEBSITE DESIGN
  • SEARCH ENGINE OPTIMIZATION
  • PAY PER CLICK AD-WORDS MARKETING
  • EMAIL MARKETING
  • E-COMMERCE DEVELOPMENT  
  • SOCIAL MEDIA
  • GRAPHIC DESIGN
  • LINKED IN MARKETING
  • YOU TUBE MARKETING
  • PROGRAMMING & DEVELOPMENT

Until next time!

Need help or think that you need help regarding building your commerce site, please feel free to contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955

 

To your success,

Emilio Yepez
Lighthouse Internet media
http://www.lighthouseinternetmedia.com
Phone: 305-389-8955
AIM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here

About Emilio Yepez & Lighthouse Internet Media:

Emilio Yepez Adwords & Digital Marketer

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Advertisements

Google Now Using RankBrain In Their SEO Algorithm

Google Now Using RankBrain In Their SEO Algorithm

Google RankBrain Rank Brain

A Blomberg Story broke the news that Google was beginning to use RankBrain in almost all their Search Queries.

What in the World Is RankBrain?

RankBrain is Google’s new name for a machine-learning artificial intelligence system that is used to help process its search results on the SERPS! This was confirmed by Google, Blomberg and Search Engine Land. Its official, they are now using some form of AI in their Ranking Process!

What in the World Is Machine Learn?

Basically machine learning allows the system itself to learn how to do something, rather than being taught by humans or following some kind of detailed programming or command. Sound scary? It should! This is where the top digital disruptor are headed!

What Is The Difference Between AI & Machine Learning?

AI differs from machine learning, in terms of RankBrain is that they are used interchangeably when being described.

So is RankBrain the New Method Google Will Rank Search Results?

From what I understand the answer is No! RankBrain will only be part of their overall search “algorithm,” a computer program that’s used to sort through the billions of pages for particular search queries.

Need help or think that you need help regarding this new change or any other changes in paid traffic? Please feel free to contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955

 

To your success,

Emilio Yepez
Lighthouse Internet media
http://www.lighthouseinternetmedia.com
Phone: 305-389-8955
AIM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here
About Emilio Yepez:

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Personal Interests & Studies:
Christianity -Spiritual Studies
Quantum Mechanics
Deductive Logic & Reasoning
Creative Thinking & Problem Solving
Psychology & Nuero-Science
Golf & Polo

Google Adwords Testing SMS Messages from Display Ads

Google Adwords Testing SMS Messages from Text Ads

Google was recently testing an SMS texting feature on their display ads allowing a user (customer/client) to text the advertiser directly via the display ad. There’s not a whole lot of information on this feature just yet, but as you can imagine should this feature roll out, you can expect it to be popular among businesses and merchants that prefer to receive inquiries directly to their mobile device and offer a potential user of their services another avenue to engage them further.

My Thoughts

How practical or feasible it will be for larger businesses to utilize this feature is yet to be determined. Maybe this new feature is more affective for smaller businesses.

I also see the revenue angle Google is taking and the increased potential for ads to be clicked on or utilized by a user. Therefore if the feature is used, advertisers should test it and be conscious of the potential increase in CTR or costs, which of course could be a good thing, if it leads to conversions! Ultimately how effective this new feature will be is still yet unknown.

Need help or think that you need help regarding this new change or any other changes in paid traffic? Please feel free to contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955

 

To your success,

Emilio Yepez
Lighthouse Internet media
www.lighthouseinternetmedia.com
Phone: 305-389-8955
A
IM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here


About Emilio Yepez: 

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Personal Interests & Studies:
Christianity -Spiritual Studies
Quantum Mechanics
Deductive Logic & Reasoning
Creative Thinking & Problem Solving
Psychology & Nuero-Science
Golf & Polo

 

Match Type Strategies for Your Adwords Campaign: Part 1

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What Match Type Should I be Using?

 

 

A very common question asked of me on a regular basis by our clients. When starting your Adwords campaign, it can be very confusing as to what match types you should use when driving traffic. Not all match types are applicable and some match types are only useful during certain phases of your campaign. If you are not familiar with Match types in Google Adwords, I’ll use the official definition by Google provided below:

“Each keyword uses a matching option to help control which searches should trigger your ad to show. You can choose one or more matching options for a keyword. If you don’t specify a particular matching option, keywords are considered as broad match.”

So in essence, each Match Type allows you to open or constrict traffic on any keyword you may be bidding on in the Adwords Google platform.

Different Match Types 

Here’s a summary of the options I took from their Adwords support page:

Broad match allows your ad to show for searches on similar phrases and relevant variations, including synonyms, singular and plural forms, possible misspellings, stemmings (such as floor and flooring), related searches, and other relevant variations..
• Example: kittens
• Searches that can match: kittens, kitten photos, adopt a kitten

Broad match modifier allows your ad to show for searches that include your broad match keyword or close variations of your broad match keyword.
• Example: +adopt +kitten
• Searches that can match: adopt kitten, how to adopt a kitten, best kitten to adopt

Phrase match allows your ad to show only for searches that include the exact phrase, or close variations of that exact phrase, with additional words before or after.
• Example: “adopt a kitten”
• Searches that can match: adopt a kitten, adopt a kiten, how to adopt a kitten

Exact match allows your ad to show only for searches that use that exact phrase, or close variations of that exact phrase, and no other words.
• Example: [adopt a kitten]
• Search that can match: adopt a kitten, adopt a kiten

Negative match ensures that your ad doesn’t show for any search that includes that term.
• Example: -free
• Searches that won’t match: free kitten adoption, free kitten calendars, who wants to free the kittens

Disclaimer: Understanding the role of each Match Type is extremely important and a pro understands how to use them effectively and efficiently, if your not a professional, hire one, you are better off hiring an agency like ours or someone who does this full time and helps you avoid the costly mistakes and pitfalls! If your not going to hire someone and want to go at it alone, please read on.

Rule#1: Know the Rules! Invest the Time and Energy In Understanding What You Are About to Do!

Each Match Type can either harm you or help you depending on your strategy and current phase of your campaign. It never seems to amaze me how little people know about Match Types, especially someone who has never used Adwords. The worse part is typically the user is encouraged by Google and/or the automated suggestion tool to add numerous keywords, but is never really explained how Match Types can help them, therefore they create an automatic default process for the user which typically means they will be using the Broad Match Type and typically this doesn’t help nor does it explain to the user the financial repercussions of this decision!  Therefore my first tip/rule is: Know the Rules! You cant be successful if you don’t understand the rules.

In the next few articles, I will be expanding on these ideas, providing additional insight into how to strategize using Match Types!

If you need help or think that you need help regarding this new change or any other changes in paid traffic please contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955

To your success,

Emilio Yepez
Lighthouse Internet media
www.lighthouseinternetmedia.com
Phone: 305-389-8955
A
IM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here


About Emilio Yepez: 

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Personal Interests & Studies:
Christianity -Spiritual Studies
Quantum Mechanics
Deductive Logic & Reasoning
Creative Thinking & Problem Solving
Psychology & Nuero-Science
Golf & Polo

 

The Adwords Conundrum

The Adwords Conundrum

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If you’re a Merchant or a business seeking to win in the Adwords game or in the paid traffic game you should probably read this before investing in paid traffic.

Adwords or most forms of paid traffic all require a high level of expertise that most business owners and/or merchants very rarely possess. One big reason is they have almost purposely created an environment where they make it so difficult for you to succeed based on all the settings and parameters that anyone was not well-versed with their system is probably doomed to fail from the very beginning. One of the common things that I hear a lot about in my paid traffic consulting business are business owners that have taken thousands of dollars put them into their ad words or paid traffic account in the hopes of getting a positive return on their overall marketing spend. The reality is if you haven’t figured it out yet, Adwords and most paid traffic platforms have created such a complex system that unless you’re a seasoned professional and really know how to manage it and leverage it to your advantage, you probably will not be very successful.

The common misconception among business owners because they’re used to, conditioned and programmed to think that they must wear many different hats in order to be successful is that in the area of paid traffic or in the case of Google Adwords they too can learn and be effective at driving traffic on behalf of their own business. The truth is that’s not even possible without going through many dark valleys, wasted marketing spend and possibly sleepless nights trying to figure out what is going to work and what isn’t going to work. Most of the time by the time you realize what’s beginning to start working you’re either any personal gym in your business or maybe closing your doors and believe me I’m not exaggerating this point. Driving traffic requires a specialty and I know how and it requires a certain level of expertise and should only be done by a professional.

Please understand I’m not trying to be biased in this article, yes it happens to be that I am in the business and I consult for a living but I can’t even start to tell you that more often than not all the beliefs, assumptions and things that merchants and business owners have read online are probably either outdated or untrue. The bottom line is unless you’re really in the Paid traffic game and have spent hundreds of thousands of dollars trying to figure it out piece by piece and on your own you’re probably not going to be very successful.

Cost per click, impressions and CTR
Most merchants understand that impressions, CTR and cost per click or important metrics to measure but do merchants always understand how they correlate one with another and what metric is probably the most important to measure? Google dictates that CTR is the most important important measurement, as they should, they only get paid when they click on your ad, so of course they over emphasize this point, however we beg to differ. We found that it’s what happens before and after the click that counts and should be measured, after all if you don’t have a good foundation and you don’t set the right parameters you’re probably not going to get an effective CTR and if you do get an effective CTR but the other 50% of the work isn’t done correctly you’re not going to get conversions, sales or service inquiries to your business.

Hire A Professional

There are plenty of companies out there that can help you manage your paper click traffic and successfully manage your Adwords marketing campaigns for products and services that you currently solicit to others online. Even if you are a retailer or you are a professional in the law field or some industry where your services can be sold the reality is if you’re in the paid traffic game you need to know what you’re doing and if you don’t know what you’re doing you need to hire a professional or get out of the industry.

As an agency we have managed millions of dollars in Adwords spend which means that we have not only successfully helped out numerous clients in many different professions and industries but we’ve been able to see millions of dollars at work in the area of paid traffic and even more importantly successfully managed on behalf of our clients. In our field and industry we have helped hundreds of small to medium size businesses manage their paid traffic effectively and in a way that has made sense so they get the maximum ROI. In my business we promise our clients a minimum of three to a six time return on their paid traffic should they hire us out to manage their only campaigns.

If you were a business owner or a merchant and you’re seeking help or advice on how to truly manage your ad words campaign on line and successfully get the Return you deserve please consider contacting us 305-389-8955 or email us directly at Emilio@lighthouseInternetmedia.com

Wishing you much success

Emilio Yepez

Your Adwords and Paper Click Company in Miami

As an agency, over the years we’ve managed various Pay Per Click/Adwords campaigns and what we found to be true is that they all seem to be very complex and difficult to manage when you’re starting from scratch or don’t really understand Pay Per Click traffic. Every Internet marketer and every in-house director of marketing knows the perils, the headaches, the difficulties of effectively managing paper click campaigns and getting a true our ROI out of your campaigns and Adgroups.

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Lighthouse Internet Media offers a very comprehensive Adwords strategy for clients who are looking to get a true ROI out of their campaigns. In Miami you have various choices, however because of our extensive experience and our depth of knowledge we feel that if you’re looking for a pay per click company in Miami you’ve come to the right place. 

 We offer all of our clients and customers a free consultation and evaluation of your campaign, we can even put together a formal strategy that includes a performance component to make any potential management fees and work that we may be doing together, a true win – win situation!

In your service,

 

Emilio Yepez
President of LHIM

www.lighthouseinternetmedia.com

emilio@lighthouseinternetmedia.com

Phone: 305 389 8955
Skype: emilioyepez
LinkedIn:
https://www.linkedin.com/pub/emilio-yepez/12/326/50a