Are You Ready for the AMP Revolution?

Are You Ready for the AMP Revolution?

Google has recently stated that their Mobile Page Ranking change is rolling out early 2018. It was previously stated that they were aiming for the end of 2017 but I guess they changed their mind.
My guess is that they understand the repercussions this will have on the industry and how their new change will disrupt rankings and traffic across the board. If there was ever a time you needed to get ready for this change the time is now. Why now? Here are a few reasons to consider:

1. If you are doing SEO on your site or business you want to make sure you don’t lose your position or the advantages you have on the 1st page. My suggestion, start now, start early!
2. Its unclear (really) how far this index change will go, will they still leave regular optimized pages float alongside AMP pages like they currently have on the web, my guess is NO!
3. How long is the roll out? Will it be gradual or will it be just like past index disruptions that were made over a short period of time leaving the winners to gain everything and the losers in the dust?
4. If your site and pages are not AMP ready, you stand to lose more than just traffic and relevancy, you may very well lose a ton of business to your competitors that are AMP ready.
5. Don’t go cheap and wait to the last minute. This is an important change and needs to be taken seriously. Hire an agency to get the job done right, the 1st time!

FYI
There doesn’t seem to be any news on the horizon to AMP change affecting Adwords and Pay Per Click campaigns.

Are You Ready?
Not ready for the Google AMP index change? Dont know where to start? Our agency offers a full line of digital services allows large and local businesses stay ahead of the curve and
get the most out of their digital presence online. If you’d like to reach us at our office for a FREE Consult call us at 305 389 8955 or email me directly at emilio@lighthouseinternetmedia.com

To your success,

Emilio Yepez
Lighthouse Internet media
http://www.lighthouseinternetmedia.com
Phone: 305-389-8955
AIM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here

About Emilio Yepez & Lighthouse Internet Media:

Emilio Yepez Adwords & Digital Marketer

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

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Google Officially Rolling Out AMP Into the Main Google Search Results Pages

OK, so here we go! It was recently reported that Google is taking AMP Pages (Accelerated Mobile Pages) out of their sandbox and unto the web!

Google RankBrain Rank Brain

 

Please Note: Google says that AMP pages will not receive a rankings boost! (Ummmmm I guess We Will See..)

Google announced and made the developer preview available for all to see at (g.co/ampdemo). So what exactly does this mean? What this means is mobile search users will start to see content in search results with the AMP lightning bolt logo next to it, indicating the content is available in a mobile format. This is can be compared to the “mobile friendly” format we are all used to seeing.

I MY HUMBLE OPINION!

Google has suggested in the past that load time and page speed may become mobile ranking factors across the board. Although they claim there will be no rank boost involved with this recent update, I wouldn’t get too comfortable! As a matter of fact, Google confirmed with the folks at SeachEngineLand that “where there are two identical pages, one AMP and one mobile-friendly, Google will serve the AMP page.” This sounds like preferential treatment to me and it also sounds like a major roll out for G!

Whats the Big Fuss About AMP Anyway?

Well, from what I understand, AMP is a much more efficient way to serve up pages to Mobile users. Some of the benefits described on SEL are as followed:

  • AMP pages are 4x faster, use 10x less data compared to non-AMP pages
  • On average AMP pages load in less than one second
  • 90 percent of AMP publishers experience higher CTRs
  • 80 percent of AMP publishers experience higher ad view ability rates

Ultimately G sees this as a way to better serve their Mobile consumers. Excited to see what’s on the horizon.

Need help or think that you need help regarding building your commerce site, please feel free to contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955

 

To your success,

Emilio Yepez
Lighthouse Internet media
http://www.lighthouseinternetmedia.com
Phone: 305-389-8955
AIM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here

About Emilio Yepez & Lighthouse Internet Media:

Emilio Yepez Adwords & Digital Marketer

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance