Google Now Using RankBrain In Their SEO Algorithm

Google Now Using RankBrain In Their SEO Algorithm

Google RankBrain Rank Brain

A Blomberg Story broke the news that Google was beginning to use RankBrain in almost all their Search Queries.

What in the World Is RankBrain?

RankBrain is Google’s new name for a machine-learning artificial intelligence system that is used to help process its search results on the SERPS! This was confirmed by Google, Blomberg and Search Engine Land. Its official, they are now using some form of AI in their Ranking Process!

What in the World Is Machine Learn?

Basically machine learning allows the system itself to learn how to do something, rather than being taught by humans or following some kind of detailed programming or command. Sound scary? It should! This is where the top digital disruptor are headed!

What Is The Difference Between AI & Machine Learning?

AI differs from machine learning, in terms of RankBrain is that they are used interchangeably when being described.

So is RankBrain the New Method Google Will Rank Search Results?

From what I understand the answer is No! RankBrain will only be part of their overall search “algorithm,” a computer program that’s used to sort through the billions of pages for particular search queries.

Need help or think that you need help regarding this new change or any other changes in paid traffic? Please feel free to contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955

 

To your success,

Emilio Yepez
Lighthouse Internet media
http://www.lighthouseinternetmedia.com
Phone: 305-389-8955
AIM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here
About Emilio Yepez:

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Personal Interests & Studies:
Christianity -Spiritual Studies
Quantum Mechanics
Deductive Logic & Reasoning
Creative Thinking & Problem Solving
Psychology & Nuero-Science
Golf & Polo

Google Adwords Testing SMS Messages from Display Ads

Google Adwords Testing SMS Messages from Text Ads

Google was recently testing an SMS texting feature on their display ads allowing a user (customer/client) to text the advertiser directly via the display ad. There’s not a whole lot of information on this feature just yet, but as you can imagine should this feature roll out, you can expect it to be popular among businesses and merchants that prefer to receive inquiries directly to their mobile device and offer a potential user of their services another avenue to engage them further.

My Thoughts

How practical or feasible it will be for larger businesses to utilize this feature is yet to be determined. Maybe this new feature is more affective for smaller businesses.

I also see the revenue angle Google is taking and the increased potential for ads to be clicked on or utilized by a user. Therefore if the feature is used, advertisers should test it and be conscious of the potential increase in CTR or costs, which of course could be a good thing, if it leads to conversions! Ultimately how effective this new feature will be is still yet unknown.

Need help or think that you need help regarding this new change or any other changes in paid traffic? Please feel free to contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955

 

To your success,

Emilio Yepez
Lighthouse Internet media
www.lighthouseinternetmedia.com
Phone: 305-389-8955
A
IM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here


About Emilio Yepez: 

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Personal Interests & Studies:
Christianity -Spiritual Studies
Quantum Mechanics
Deductive Logic & Reasoning
Creative Thinking & Problem Solving
Psychology & Nuero-Science
Golf & Polo

 

Bing Apps Now Allows You To Edit Disapproved Ads & Text Ads

If you are currently driving traffic using Bing Ads, you can now make edits and adjustments via their App!

They recently mentioned this feature on blog: Here!

Obviously this should make life easier for marketers! I always wondered why this wasn’t an option and when it would even become an option instead of logging in directly and addressing these issues some other way, but I guess Bing got it and decided to add this option as a way to keep enhancing accessibility.

If you need help or think that you need help regarding this new change or any other changes in paid traffic please contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955

To your success,

Emilio Yepez
Lighthouse Internet media
www.lighthouseinternetmedia.com
Phone: 305-389-8955
A
IM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here


About Emilio Yepez: 

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Personal Interests & Studies:
Christianity -Spiritual Studies
Quantum Mechanics
Deductive Logic & Reasoning
Creative Thinking & Problem Solving
Psychology & Nuero-Science
Golf & Polo

 

 

Live Workshop: How To Generate More Business & Leads

Frustrated with your sales or lead generation strategy? We have the answer!

Seminar Annoucement

If you own a small to medium size business or manage the digital business development department for your company, you don’t want to miss this workshop!

Lighthouse Internet Media President and Co-Founder Emilio Yepez has been consulting small, medium and large corporations in the area of Sales and Marketing. His unique techniques and ideas utilizing the power of Digital Marketing has generated Millions of dollars for his clients for over a decade.

This FREE Workshop for Small Business owners will uncover many of the hidden ideas and marketing secrets of top digital and business development managers. With over 100 new ideas on how to attract new customers online, this workshop will not only be insightful but offer you new avenues on how to grow your business now!

Topics You Will Learn:

  • How to generate sales leads today that convert
  • How to use Social Media to create a brand and attract customers
  • How to drive paid traffic the right way
  • Using a new fail email strategy that will increase your response rate by 1000%
  • How to position yourself as expert in your field
  • How to capitalize on your existing data base
  • Emailer marketing strategies for high powered sales

Sign Up Today and see how you can exponentially increase your sales overnight!

This is a private and exclusive event only accessible at EventBrite

To your success,

Emilio Yepez

Lighthouse Internet Media
www.lighthouseinternetmedia.com
2
930 Biscayne Blvd
Miami, Florida 33137
Phone: 305 389 8955


About Emilio Yepez: 

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

In 2012 he help built various E-Cig businesses online that went to gross over 20 Million Dollars in sales. 

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Vapor Conference Video Reminder

Hello,

This is just a reminder we met at the Vapor Conference Expo. Please consider contacting me directly at 305 389 8955.

 

 

Thank You again,

Emilio Yepez

About Emilio Yepez: 

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

In 2012 he help built various E-Cig businesses online that went to gross over 20 Million Dollars in sales. 

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Google is Rolling Out Green Label Ad Icon

Hello reader,

ad label

Credit Search Engine Land (Image)

 

Back in April, Google users in other countries starting seeing Green Ad labels instead of the Yellow Ad Labels on display ads, well apparently there was a reason for this! Apparently Google was testing the colored labels and I guess the Green label won over the mighty Yellow Label! 🙂 Today on Search Engine Land, they too confirmed that the Yellow label Ad is going away and the Green one is here to stay across all global SERP pages.

One Small Take Away-IMO:
Google being the Search giant that they are must have tested this for long periods of time across their immense search network, A/B testing at its finest and at the highest level! If they decided to go with Green, it could possibly indicate that the Green color they were using converted better or did better across the board. Maybe it also signaled the Green ad labels were easier to read. None the less, something we can take, potentially use in our campaign strategies and landing pages where it relates to advertisers, banners or creative(s) we might be using on landing pages.   

To your success!

 

 

Emilio Yepez
Lighthouse Internet media
www.lighthouseinternetmedia.com
Phone: 305-389-8955
A
IM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here


About Emilio Yepez: 

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Match Type Strategies for Your Adwords Campaign: Part 1

Logo

What Match Type Should I be Using?

 

 

A very common question asked of me on a regular basis by our clients. When starting your Adwords campaign, it can be very confusing as to what match types you should use when driving traffic. Not all match types are applicable and some match types are only useful during certain phases of your campaign. If you are not familiar with Match types in Google Adwords, I’ll use the official definition by Google provided below:

“Each keyword uses a matching option to help control which searches should trigger your ad to show. You can choose one or more matching options for a keyword. If you don’t specify a particular matching option, keywords are considered as broad match.”

So in essence, each Match Type allows you to open or constrict traffic on any keyword you may be bidding on in the Adwords Google platform.

Different Match Types 

Here’s a summary of the options I took from their Adwords support page:

Broad match allows your ad to show for searches on similar phrases and relevant variations, including synonyms, singular and plural forms, possible misspellings, stemmings (such as floor and flooring), related searches, and other relevant variations..
• Example: kittens
• Searches that can match: kittens, kitten photos, adopt a kitten

Broad match modifier allows your ad to show for searches that include your broad match keyword or close variations of your broad match keyword.
• Example: +adopt +kitten
• Searches that can match: adopt kitten, how to adopt a kitten, best kitten to adopt

Phrase match allows your ad to show only for searches that include the exact phrase, or close variations of that exact phrase, with additional words before or after.
• Example: “adopt a kitten”
• Searches that can match: adopt a kitten, adopt a kiten, how to adopt a kitten

Exact match allows your ad to show only for searches that use that exact phrase, or close variations of that exact phrase, and no other words.
• Example: [adopt a kitten]
• Search that can match: adopt a kitten, adopt a kiten

Negative match ensures that your ad doesn’t show for any search that includes that term.
• Example: -free
• Searches that won’t match: free kitten adoption, free kitten calendars, who wants to free the kittens

Disclaimer: Understanding the role of each Match Type is extremely important and a pro understands how to use them effectively and efficiently, if your not a professional, hire one, you are better off hiring an agency like ours or someone who does this full time and helps you avoid the costly mistakes and pitfalls! If your not going to hire someone and want to go at it alone, please read on.

Rule#1: Know the Rules! Invest the Time and Energy In Understanding What You Are About to Do!

Each Match Type can either harm you or help you depending on your strategy and current phase of your campaign. It never seems to amaze me how little people know about Match Types, especially someone who has never used Adwords. The worse part is typically the user is encouraged by Google and/or the automated suggestion tool to add numerous keywords, but is never really explained how Match Types can help them, therefore they create an automatic default process for the user which typically means they will be using the Broad Match Type and typically this doesn’t help nor does it explain to the user the financial repercussions of this decision!  Therefore my first tip/rule is: Know the Rules! You cant be successful if you don’t understand the rules.

In the next few articles, I will be expanding on these ideas, providing additional insight into how to strategize using Match Types!

If you need help or think that you need help regarding this new change or any other changes in paid traffic please contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955

To your success,

Emilio Yepez
Lighthouse Internet media
www.lighthouseinternetmedia.com
Phone: 305-389-8955
A
IM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here


About Emilio Yepez: 

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Personal Interests & Studies:
Christianity -Spiritual Studies
Quantum Mechanics
Deductive Logic & Reasoning
Creative Thinking & Problem Solving
Psychology & Nuero-Science
Golf & Polo