OK, so here we go! It was recently reported that Google is taking AMP Pages (Accelerated Mobile Pages) out of their sandbox and unto the web!
Please Note: Google says that AMP pages will not receive a rankings boost! (Ummmmm I guess We Will See..)
Google announced and made the developer preview available for all to see at (g.co/ampdemo). So what exactly does this mean? What this means is mobile search users will start to see content in search results with the AMP lightning bolt logo next to it, indicating the content is available in a mobile format. This is can be compared to the “mobile friendly” format we are all used to seeing.
I MY HUMBLE OPINION!
Google has suggested in the past that load time and page speed may become mobile ranking factors across the board. Although they claim there will be no rank boost involved with this recent update, I wouldn’t get too comfortable! As a matter of fact, Google confirmed with the folks at SeachEngineLand that “where there are two identical pages, one AMP and one mobile-friendly, Google will serve the AMP page.” This sounds like preferential treatment to me and it also sounds like a major roll out for G!
Whats the Big Fuss About AMP Anyway?
Well, from what I understand, AMP is a much more efficient way to serve up pages to Mobile users. Some of the benefits described on SEL are as followed:
- AMP pages are 4x faster, use 10x less data compared to non-AMP pages
- On average AMP pages load in less than one second
- 90 percent of AMP publishers experience higher CTRs
- 80 percent of AMP publishers experience higher ad view ability rates
Ultimately G sees this as a way to better serve their Mobile consumers. Excited to see what’s on the horizon.
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To your success,
About Emilio Yepez & Lighthouse Internet Media:
Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.
In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.
In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.
In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.
As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.
Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Social Media Marketing
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Risk Assessment & Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance