Back in April, Google users in other countries starting seeing Green Ad labels instead of the Yellow Ad Labels on display ads, well apparently there was a reason for this! Apparently Google was testing the colored labels and I guess the Green label won over the mighty Yellow Label! 🙂 Today on Search Engine Land, they too confirmed that the Yellow label Ad is going away and the Green one is here to stay across all global SERP pages.
One Small Take Away-IMO:
Google being the Search giant that they are must have tested this for long periods of time across their immense search network, A/B testing at its finest and at the highest level! If they decided to go with Green, it could possibly indicate that the Green color they were using converted better or did better across the board. Maybe it also signaled the Green ad labels were easier to read. None the less, something we can take, potentially use in our campaign strategies and landing pages where it relates to advertisers, banners or creative(s) we might be using on landing pages.
To your success!
About Emilio Yepez:
Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.
In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.
In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.
In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.
As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.