New Google Feature
Google was recently caught 🙂 testing out a new search feature on mobile. If you notice in the image below Google now is trying to test a new version of “people also search for” when you search for a query on your mobile phones. As you can imagine Google is trying to expand their options to the user when doing a search and offering multiple options to the user and increasing their ability to close the gap to better facilitate the user.
(credit image: Searchengineland.com)
Opportunity for Marketing
The caveat in this story for Digital Marketers is to keep in mind that with this new feature you can leverage it to do further searches for keywords that otherwise you would have not considered in your marketing efforts. Do multiple searches and see what this option relays back to you via a mobile search and test it up against your campaigns and strategy.
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