So You Want to Build An e-Commerce Site?

Ecommerce Pic

It’s a fact that society as a whole is being programmed and has been conditioned to transact and do most of their transactions online via the web! Retailers that I consult over the last several years have had to migrate their brick and mortar business online in order to be competitive and ensure that they can sell their products in a more convenient matter. However what I do find most interesting is that because there’s so many options and many of the options that are out there are technical in nature, the business owners have a hard time understanding what route to take when it comes to building their e-commerce site online.

One of the things that I’ve decided to do in today’s Blog post is to begin the conversation regarding how to appropriately build an e-commerce enabled site so you can successfully sell your products and services online using a shopping cart.

One of the most fundamental principles that I teach and consult my clients on relates to how they should go about starting their e-commerce endeavors online. If you are a retailer or brick-and-mortar merchant and have never sold via an e-commerce site online I think this blog post and many of the other articles that I’m going to begin posting are going to be extremely helpful because even though a lot of the fundamental principles of traditional sales our embedded with an e-commerce site there are a lot of other principles that are completely opposite and different in the traditional sense.

 

Suggestion #1
The first principle that I like to point out to a merchant or a new brick-and-mortar retailer is that you’re going to have to hire expertise to get your e-commerce site up and running. You cannot take a shortcut on this, you cannot take the time to learn it all on your own,  it is going to cost you an exorbitant amount of time and money to be able to do it on your own, but what you can do is hire a professional to help you build the site, get a shopping cart integrated and learn from the process because if you’re not technical or tech savvy, you’re going to need a guide.

Suggestion #2 
The second thing you’re going to need is for that person you’re hiring to go over with you all the different options that you have for building your e-commerce website. There are many pros and cons to developing it from scratch versus buying an out-of-the-box e-commerce solution or even using a hosted solution like many of the companies that are out there on the web. Regardless of what option you decide to take you need to keep in mind what the long-term goal is of your e-commerce endeavors. If you’re a serious merchant with tons of inventory and you already successful on the retail market you’re going to need to expense and invest time and money to properly position yourself online and compete against your competitors. If you’re a fairly small to medium size merchant and you have some inventory and you’d like to sell that inventory online you’re going to in the very least have to make some kind of commitment and investment into the project in order to do it right the first time. There are plenty of small size retailers that started off with a very basic model online but did all the right things in order to be able to grow and scale their business.

Suggestion #3
The last thing I’ll mention on this particular Blog post regarding this topic is that as a retailer or brick-and-mortar merchant you’re going to have to change your mindset as to how this all works online. One of the biggest hurdles and obstacles that most of my clients have to overcome is the fact that they are used to speaking to people face-to-face, talking to people face-to-face, selling their product face-to-face and don’t really understand how someone can virtually buy something on their online store without ever having talk to or be convinced by someone to buy a product. The reality is people who buy online look for certain things and certain indicators to confirm whether or not who they want to buy from is worthy of the purchase and whether or not they can trust them in the transaction for the item and product that they need to buy. Another big factor has to do with pricing because of the fact that someone can open up another tab on their browser and compare pricing that also makes the work a little more difficult it’s not like when you’re any physical store and don’t want to drive across town to save yourself a few bucks on an item you want to purchase, when you’re buying online the dynamics and the competition are very different however that is not to say that you have to drop your pants and not make any margin on the products that you sell in order to be competitive. A good example of someone who has been successful selling higher than normal priced items on their site but has used customer service as their unique value proposition is a company like Zappos the shoe store. If you visits Zappos and you want to buy a product you’ll notice that they aren’t the cheapest or the most inexpensive option in the market however what they do offer is a tremendous amount of credibility and customer service to their buyers and they have created a culture around their business which is extremely important if you plan on being successful long-term i.e. the reason why you want to make sure that whatever structure you put in place is first done within the scope of a solid strategy for your online business.

For more information and more tips on how to effectively build your online or e-commerce store keep visiting us at lighthouseinternetmedia.wordpress.com

Until next time!

Need help or think that you need help regarding building your commerce site, please feel free to contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955

 

To your success,

Emilio Yepez
Lighthouse Internet media
http://www.lighthouseinternetmedia.com
Phone: 305-389-8955
AIM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here

About Emilio Yepez & Lighthouse Internet Media:

Emilio Yepez Adwords & Digital Marketer

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Personal Interests & Studies:
Christianity -Spiritual Studies
Quantum Mechanics
Deductive Logic & Reasoning
Creative Thinking & Problem Solving
Psychology & Nuero-Science
Golf & Polo

 

Mac Users Now Can Get Bing Ads Editor!

Mac User Now Can Get Bing Ads Editor!

How long is a long time? Well it all depends on whether or not you are Mac or Windows user, especially if you manage paid ad campaigns on Bing. After years and years and years of waiting, Mac users will now have the option of getting the Bing Ads Editor with all the features of the PC version on their Mac.

From what I understand from others in the industry, the Bing editor for Mac users has long been the most highly requested feature on the Bing Ads user forum. I also here the beta version will be available in the US at SMX Advanced in Seattle on Wednesday. If you’d like to check out more information, head over to the Bing’s support link regarding this new feature and get caught up on all the goodies and updates they plan on releasing with this new tool!

 

Need help or think that you need help regarding this new change or any other changes in paid traffic? Please feel free to contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955

 

To your success,

Emilio Yepez
Lighthouse Internet media
http://www.lighthouseinternetmedia.com
Phone: 305-389-8955
AIM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here
About Emilio Yepez:

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Personal Interests & Studies:
Christianity -Spiritual Studies
Quantum Mechanics
Deductive Logic & Reasoning
Creative Thinking & Problem Solving
Psychology & Nuero-Science
Golf & Polo

Google Now Using RankBrain In Their SEO Algorithm

Google Now Using RankBrain In Their SEO Algorithm

Google RankBrain Rank Brain

A Blomberg Story broke the news that Google was beginning to use RankBrain in almost all their Search Queries.

What in the World Is RankBrain?

RankBrain is Google’s new name for a machine-learning artificial intelligence system that is used to help process its search results on the SERPS! This was confirmed by Google, Blomberg and Search Engine Land. Its official, they are now using some form of AI in their Ranking Process!

What in the World Is Machine Learn?

Basically machine learning allows the system itself to learn how to do something, rather than being taught by humans or following some kind of detailed programming or command. Sound scary? It should! This is where the top digital disruptor are headed!

What Is The Difference Between AI & Machine Learning?

AI differs from machine learning, in terms of RankBrain is that they are used interchangeably when being described.

So is RankBrain the New Method Google Will Rank Search Results?

From what I understand the answer is No! RankBrain will only be part of their overall search “algorithm,” a computer program that’s used to sort through the billions of pages for particular search queries.

Need help or think that you need help regarding this new change or any other changes in paid traffic? Please feel free to contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955

 

To your success,

Emilio Yepez
Lighthouse Internet media
http://www.lighthouseinternetmedia.com
Phone: 305-389-8955
AIM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here
About Emilio Yepez:

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Personal Interests & Studies:
Christianity -Spiritual Studies
Quantum Mechanics
Deductive Logic & Reasoning
Creative Thinking & Problem Solving
Psychology & Nuero-Science
Golf & Polo

Google Adwords Testing SMS Messages from Display Ads

Google Adwords Testing SMS Messages from Text Ads

Google was recently testing an SMS texting feature on their display ads allowing a user (customer/client) to text the advertiser directly via the display ad. There’s not a whole lot of information on this feature just yet, but as you can imagine should this feature roll out, you can expect it to be popular among businesses and merchants that prefer to receive inquiries directly to their mobile device and offer a potential user of their services another avenue to engage them further.

My Thoughts

How practical or feasible it will be for larger businesses to utilize this feature is yet to be determined. Maybe this new feature is more affective for smaller businesses.

I also see the revenue angle Google is taking and the increased potential for ads to be clicked on or utilized by a user. Therefore if the feature is used, advertisers should test it and be conscious of the potential increase in CTR or costs, which of course could be a good thing, if it leads to conversions! Ultimately how effective this new feature will be is still yet unknown.

Need help or think that you need help regarding this new change or any other changes in paid traffic? Please feel free to contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955

 

To your success,

Emilio Yepez
Lighthouse Internet media
www.lighthouseinternetmedia.com
Phone: 305-389-8955
A
IM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here


About Emilio Yepez: 

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Personal Interests & Studies:
Christianity -Spiritual Studies
Quantum Mechanics
Deductive Logic & Reasoning
Creative Thinking & Problem Solving
Psychology & Nuero-Science
Golf & Polo

 

Bing Apps Now Allows You To Edit Disapproved Ads & Text Ads

If you are currently driving traffic using Bing Ads, you can now make edits and adjustments via their App!

They recently mentioned this feature on blog: Here!

Obviously this should make life easier for marketers! I always wondered why this wasn’t an option and when it would even become an option instead of logging in directly and addressing these issues some other way, but I guess Bing got it and decided to add this option as a way to keep enhancing accessibility.

If you need help or think that you need help regarding this new change or any other changes in paid traffic please contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955

To your success,

Emilio Yepez
Lighthouse Internet media
www.lighthouseinternetmedia.com
Phone: 305-389-8955
A
IM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here


About Emilio Yepez: 

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Personal Interests & Studies:
Christianity -Spiritual Studies
Quantum Mechanics
Deductive Logic & Reasoning
Creative Thinking & Problem Solving
Psychology & Nuero-Science
Golf & Polo

 

 

Live Workshop: How To Generate More Business & Leads

Frustrated with your sales or lead generation strategy? We have the answer!

Seminar Annoucement

If you own a small to medium size business or manage the digital business development department for your company, you don’t want to miss this workshop!

Lighthouse Internet Media President and Co-Founder Emilio Yepez has been consulting small, medium and large corporations in the area of Sales and Marketing. His unique techniques and ideas utilizing the power of Digital Marketing has generated Millions of dollars for his clients for over a decade.

This FREE Workshop for Small Business owners will uncover many of the hidden ideas and marketing secrets of top digital and business development managers. With over 100 new ideas on how to attract new customers online, this workshop will not only be insightful but offer you new avenues on how to grow your business now!

Topics You Will Learn:

  • How to generate sales leads today that convert
  • How to use Social Media to create a brand and attract customers
  • How to drive paid traffic the right way
  • Using a new fail email strategy that will increase your response rate by 1000%
  • How to position yourself as expert in your field
  • How to capitalize on your existing data base
  • Emailer marketing strategies for high powered sales

Sign Up Today and see how you can exponentially increase your sales overnight!

This is a private and exclusive event only accessible at EventBrite

To your success,

Emilio Yepez

Lighthouse Internet Media
www.lighthouseinternetmedia.com
2
930 Biscayne Blvd
Miami, Florida 33137
Phone: 305 389 8955


About Emilio Yepez: 

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

In 2012 he help built various E-Cig businesses online that went to gross over 20 Million Dollars in sales. 

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Vapor Conference Video Reminder

Hello,

This is just a reminder we met at the Vapor Conference Expo. Please consider contacting me directly at 305 389 8955.

 

 

Thank You again,

Emilio Yepez

About Emilio Yepez: 

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

In 2012 he help built various E-Cig businesses online that went to gross over 20 Million Dollars in sales. 

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance