Adwords is now giving you more control when bidding based on device
Google Adwords recently stated on May 24 they are now going to be allowing advertisers to set bid adjustments specifically for tablet devices just like they do with desktop and mobile. This is an important feature that should be considered in your overall strategy because there are many who specifically see conversions happen within a tablet that they don’t normally see on a desktop or mobile phone therefore giving the advertiser now a little bit more leeway to set their bids accordingly.
For those advertisers that typically do not bid or set their bid adjustments for mobile and desktop this is probably a good opportunity for you to get up to speed as a relates to how setting these bids can make or break a campaign. You see most people that are advertising on Google sometimes automatically set a mobile default bid thinking that because mobile is so popular it’s the ideal setting for their particular campaign, when in fact in most cases depending on your product or service desk top or tablet might be the best default setting within your account in order to make it as effective as possible. In the case of this new development where Adwords will now allow you to set your default bids with a tablet device I think this would probably be a good opportunity for many of the merchant and advertisers out there to incorporate a Desktop and tablet strategy for their particular campaign.
If your business needs help understanding this new Google development my recommendation is to hire a professional and contact us by email at firstname.lastname@example.org or call me directly at 305-398955
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