Having the right social media marketing campaign during the holiday season can mean the difference between plentiful gifts beneath the company tree or lumps of coal in the company stocking. Tensions are often high for retailers, consumers, and marketing departments alike during the busy season, as everyone works to stay on top of demand, trends, and the competition. Read Here.
Given that religious holidays are the reason for the season, some consumers can be a bit sensitive to brands and businesses capitalizing on the occasion and taking advantage of employees’ family time to generate more revenue.
With the right amount of planning, careful consideration, and a dash of sugar and spice, holiday marketing campaigns on social media can generate buzz and even get your brand in front of potential customers who you may have missed otherwise.
Learn from the brave brands that have gone before us about the do’s and don’ts of holiday internet marketing with this year’s Social Media Holiday Wonders & Blunders List.
Flashback to December 2007. OfficeMax launches a user-generated viral video campaign called “Elf Yourself.” The site encouraged visitors to upload photos of themselves, friends, family or pets, whose faces were then placed on dancing elf bodies, creating videos that could be shared on social media or as ecards.
That December, ElfYourself.com became the fastest growing site of the month, reaching 39 million unique visitors in the United States, according to TechCrunch. Over the length of the campaign, the site attracted 100 million unique worldwide. The next year, OfficeMax teamed up with JibJab Media to bring the campaign back, in a bigger and better way. Read More.