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Familiarize yourself with how your industry is represented online; search for your customers, suppliers and other contacts. Look at their websites and online social media profiles.
Review the audience you communicate with and market to: their interests, preferences and online habits. Which social media and online networking sites do they use? How do they use them and how do they represent themselves in their profiles?
Review your own online presence. Where do you appear in search results? Do you have a presence on the social media and networking sites used by your target market?
Set up a social media profile on relevant sites such as Twitter, Facebook or LinkedIn. Connect and communicate with your customers by posting blogs, tweets and useful information. Avoid the ‘hard sell’. Your aim is to build relationships.
Review your website. Is it still doing the job you intended? Does it accurately represent your business? Is it fresh, engaging and easy to use? Can it be viewed on any web-connected device?
Consider using online advertising strategies such as pay-per-click advertising. Research which keywords will be most effective in your online adverts and for driving traffic to your website. Read More.