Check Out this great Article about Email Marketing, very interesting to read. Read Here
Unless you’ve been burying your head in the sand the past few years, you may have missed the news about mobile. The “mobile first” revolution has arrived. And it’s here to stay.
To boot, some 145 million people in the U.S. owned smartphones (a 60.8 percent mobile market penetration) during the three months ending in August, up 3 percent since May, according to the August 2013 comScore report. Translation: Nearly two out of every three Americans own a smartphone.
Now consider that email is the top activity on smartphones — ahead of browsing and even Facebook — and you have a huge opportunity to reach people with your email marketing messages via the devices they are using most often.
1. Earn subscribers’ trust.
When it comes to mobile, who the email is from becomes that much more important. What’s the first thing you see when scanning your inbox? Yup. The “From Name.” If subscribers don’t recognize who the email is from or don’t trust the sender, they are less likely to open the message. Read More