Social Media Revolution

I found this interesting video that points out to us the importance of social media today. I’m sure you’ll be amazed!

Erik Qualman is a leading speaker on the use of social media, providing statistics and clear evidence of the phenomenal growth of social media. He is author of two excellent books which have gone on to be translated into many languages.
1. Socialnomics: How social media transforms the way we live and do business
2. Digital Leader: 5 simple keys to success and influence
Check out this awesome facts He reveals to us through this video. Enjoy!

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22 Web 2.0 Marketing Terms You Need to Know

Many of you already know these terms, but maybe — just maybe — some of you don’t. In that case, because I don’t want you to feel like the new kid on the block, I am going to give you a web 2.0 marketing vocabulary cheat sheet. Read Here

Thanks to me, no one will ever have to know that you weren’t exactly sure what these words mean and why they are important.

And, the post will give you a pretty good idea of what is involved with marketing in today’s business world.

♦  The first four terms all mean “marketing you do on the internet.” Good news, right?

2.0

Digital marketing

Internet marketing

Online marketing

Web marketing

Maybe it’s totally obvious that digital/internet/online and web marketing are the same thing, but, then again, ten years ago these terms hadn’t even been invented. When you think of it that way, it makes sense to check in.

This next term is, in my opinion, closer to capturing what you and I, as solo-preneurs really need to accomplish in order to make our businesses flourish.

Integrated marketing communications: This is the practice of combining online and offline marketing and communications. It means making sure that your marketing efforts happen both online and off, and that all parts of your marketing plan work together as a whole. It could be called Holistic Marketing, but then you’d sound like you were from California.

This next term refers to marketing based on, you guessed it, the values of the company in question. I have tried to redefine the term to mean content marketing (see below) that is rooted in socially conscious entrepreneurship. Then again, I am from California.

Values-based marketing: Marketing that closely ties business strategy to the values of the company (think: Body Shop).

Content marketing: This form of marketing relies on producing written copy, images (including graphics) and video to offer value to potential clients and start a sales funnel.

Sales funnel: This is the structure of how your online offerings lead from free content to customer retention.

Social media marketing: Although social media marketing also requires content, this content is delivered on platforms such as Twitter and Facebook. It can also be considered a subset of content marketing because longer content, such as blog posts, is often promoted on social media platforms.

♦  Web Design & Content Strategy

Web design: I like to put web design on marketing lists because one thing not everyone understands is that a website is a marketing tool and web developers, ideally, either understand marketing or work closely with marketers in order to create, from the beginning, necessary sales funnel infrastructure including landing pages, free downloads, integration with email services like Mail Cheeping, search engine optimization and more. Read More

 

Facebook for Grownups- Are you Marketing with Social Media?

Still think Facebook is for kids and college students?   According to O’Reilly Media (2009), over half of all Facebook users are out of college, and their numbers are growing each year.  Why are so many adults getting on board?  Well, while younger people are using Facebook primarily for socializing, the older crowd is using Facebook to market their businesses.Read Here

Facebook offers several tools for business promotion, and there are also a number of apps available that give Facebook marketers even more options.   Facebook can create buzz and help you stay in touch with customers.  If you’re interested in getting started, here’s a basic tutorial:

social-media-and-business

Profile Page

This is where you create your business profile.  Enter information that will help people find you, based on what you want to promote.  This is a good place to tag your page so that both consumers and the search engines can find you, so make sure you choose the correct category.  Profile pages can generate a lot of page views, so make yours interesting!

Facebook Pages

Your Facebook Page is where you’ll post everything you want people to see- photos, news, videos, messages and any other information.  Establish your brand presence on your page, and customize it with Flash, apps and relevant content.  Anything you do here is broadcast to your fans, so they can get updates in real time.

Facebook Groups

Once you create your profile, you can build groups centered on people who share your interests. This creates awareness of your business and brand through conversations and interactions.  Users can’t become fans with this feature, but you can communicate in a more personal way with members by sending messages to their inboxes. Read More

5 TRAVEL MARKETING TRENDS FOR 2014

I recently shared with you what I expected as five key social media marketing trends to look out for in 2014. Since I have been working in the travel & hospitality vertical for the past 20 years, I figure it would be equally interesting to try to figure out what we ought to look out for in 2014 from that industry perspective. So here it goes! Read Here

 The Automated Passenger

SecureExpress at Montreal AirportOn a recent trip departing out of Montreal-Trudeau International airport, I realized how travel processes automation holds tremendous potential to make passengers’ lives so much easier. 24 hours prior to departure, I had received the automated email from Air Canada allowing me to register for pre-boarding, ensuring proper seating and avoiding getting bumped due to over-booking, had I arrived with last-minute folks. On the way to the airport, running late and stuck in traffic, I used the new “SecurExpress” system whereby you can now reserve your time slot for going through a security checkpoint. Again, a fabulous way to not only gain peace of mind, but also to skip the line-ups of folks who, in some cases, may miss their flight because of sheer volume during rush hours. Lastly, I presented my mobile phone throughout the process, since I had opted for paperless with the QR code option.

Arriving from an international flight recently, I was also able to skip the traditional queue at customs and go through an automated checkpoint rather than dealing with a custom agent. Not to mention programs such as Canpass Air or NEXUS that allow frictionless passage at most US-Canada customs, based on prior pre-approval and payment of an annual fee.

We’re seeing similar frictionless, automated processes taking place in larger hotel chains, rail companies (mostly in Europe and Japan), car rentals and many attractions and events, in particular with RFID technology taking hold with some of the big festivals, i.e. Coachella, Osheaga, etc. From email, to SMS and e-passport, it will be interesting to see how fast travel companies embrace this sea of change for an enhanced traveler experience.

travel marketing

Mobile Bookings

At the end of 2012, Google Travel estimated that 25% of all travel-related searches online came from a mobile device, whether it was a smartphone, tablet or wifi-enabled device. While they estimated this figure would reach 40% by end of 2013, it seems we were all under-estimating mobile adoption on a global scale since we reached that point… back in May! We will end most likely the year 2013 at 50%, which means 1 out of every 2 online travel search now comes from a mobile device! And we can only expect this trend to get stronger in 2014. But are people simply looking, or are they booking as well?

As can be seen in the results of this survey conducted earlier in 2013 by HeBS Digital, a New York based agency dealing with a client portfolio of top-tier hotel brands, mobile has been increasing year over year not just in terms of page views and visits, but also in terms of room nights generated and, most importantly, in revenue. This is especially true with tablets, seeing triple digit growth comparing Q1 2013 with Q1 2012. Desktop is getting less traffic overall, but the decrease is not as substantial in terms of room nights and revenue. Yet. So expect mobile to definitely grow strong…Read More

How To Create Killer Headlines

Content creation isn’t’ just about the meat of what you’re writing. Consider the first thing the potential reader sees: the headline. Read Here

Think of it this way: if you open your Inbox and see an e-mail with a subject line that sounds cheesy and spammy, are you going to open it? Probably not. Similarly, when creating your content, don’t forget that your headline is one of the most important aspects of it. It is your very first opportunity to make a positive impression on your reader.

headlines

When you read the newspaper, you’re more likely to read the articles that catch your eye via the headline, and the same goes for any type of content — including (but not limited to) blog posts, e-mail blasts, pay-per-click ads, and every single page of your website.

Trial & Error: Track Your Headlines

When producing effective headlines, it takes a great deal of brainstorming — and often times, trial and error. For example, one way you can test out your headlines is to try different e-mail subject lines. By tracking how many opened your message and even clicked on what was inside, you can get a better idea of which headlines resonated with your audience and which didn’t.

Ultimately, using some sort of tracking method and even competitive analysis for your campaigns can help you to gauge the success of your headlines and content. You can also determine which headlines are the most successful by tracking how many readers you have on your blog, the number of clicks on your ads and visits to your website.

Keep Headlines Interesting & Relevant To Your Audience

You won’t be able to know what type of headline(s) to use until you truly know who your audience is and what they are looking for. By determining who your following is, you’ll be able to appropriately customize your headlines to your niche.

If your audience seems more interested in free shipping, place that in your headline. Discounts? Go for it. How-to guides… and the list goes on. Once you have a true understanding of the depths of your consumer and what they want out of your content, your headlines will be that much more likely to lead to success.Read More

6 reasons why your website needs to be conversion-driven

When you walk into a retail clothing store, you’re not just walking into a room randomly filled with garments. You’re entering a carefully organized space specifically designed to get you to buy products. Read Here

Items from the newest range take pride of place while images of gorgeous models flaunting the items plaster the biggest walls. The perfect jacket to compliment that pair of skinny jeans is displayed nearby, with a helpful shopping assistant on hand to suggest you try them both. Special deals displayed at eye level catch your eye on the way out. These are all important tricks of the trade that shop managers use in the hopes of driving people to make purchases.

email marketing

When it comes to websites, however, sales are made online, not in stores. Your website is effectively your shop window, and your site needs to be conversion-driven. Here are six reasons why:

1. Customers do research before they buy

A high percentage of the people visiting your website will be there to do research and won’t necessarily be ready to buy. The bigger the client, the more research they are likely to do before making a decision to purchase. Corporate bureaucracy usually stipulates that certain processes are followed before deals can go ahead.

To maximize your conversion rate, you need to recognize which people are visiting your website to do research and appropriately market your product to them. Remember that the earlier you get a customer to convert, the more influence you have on their purchase decision.

2. Website visitors are at different buying stages

Every visitor to your site is different. For example, some have just arrived at your site for the first time, some are returning or existing customers and some are in the final stages of their buying process and have put you on their shortlist of potential suppliers. You need to have different methods of conversion for each of these unique categories, and any others that might apply.

An existing customer won’t click on an ‘order now’ button and a first time visitor isn’t likely to click on a ‘contact us’ button. Conversion-driven design takes each type of visitor into account and offers tailored options for driving that person to convert to the next stage of the customer lifecycle.

3. No one likes being hounded by a commission-driven sales person

Many B2B websites have only one conversion tool. It usually takes the form of a ‘contact us’ button. However, potential customers who are still in the research phase avoid clicking on ‘contact us’ buttons because they don’t want to be hounded by a commission-driven sales person hungry to make a deal. Because not every website visitor is ready to buy, you can’t only count on ‘contact us’ buttons to drive conversion. Conversion-driven website design will have multiple conversion strategies angled towards web visitors in different stages of the customer lifecycle, thereby helping you convert more anonymous web visitors into leads. Read More

 

PPC Marketing: 10 Killer Tips for Better ROI

Pay-per-click (PPC) advertising is key to most online marketing campaigns today, and it’s often expensive and overwhelming. If the tedious nature and large time commitment required to run a successful — or even unsuccessful — PPC campaign has got you down, you are not alone. However, a good ROI makes it all worthwhile. Here are 10 tips to help improve your PPC campaign in hopes of a gaining a greater ROI and making the whole process more enjoyable and fruitful. Read Here

ppc

 Run a Negative Campaign

No, the idea is not to openly bash your competitors through ad copy. Instead, utilize negative keywords, one of the most underused features offered for PPC campaigns. Negative keywords allow you to choose words that won’t trigger your ad. For example, if you are a new car salesman, place the word “used” on your negative list to target customers looking for a new vehicle. When used correctly and updated often, negative keywords help pare down your clickers to serious buyers and save your PPC dollars.

 Location, Location, Location

Why have your ad viewed or, even worse, clicked by someone in Iowa when you only sell insurance in California? PPC dollars are wasted because unsophisticated users don’t focus their impressions by location. Google, Microsoft and Yahoo all offer geo-location features, which allow users to target their markets based on IP addresses, geo-specific keywords or both.

 Make an Offer They Can’t Refuse

With so much competition, you need to differentiate your ad. Are you running a promotion? Is shipping free? Offer value and then capitalize on it with a call-to-action. Use terms like “Learn More” and “Free Download” to draw in customers. Encourage searchers to act and let them know what to expect on the other side of the click.

Be Dynamic

Dynamic keyword insertion allows you to create more relevant ad copy by placing the exact phrase searched into your ad. When the potential customer sees the exact term they searched, they are more likely to click. While dynamic keyword insertion is very useful and can increase your click through rate tremendously, it is not for the PPC novice. If poorly executed, dynamic keyword insertion can result in ads that appear unclear and irrelevant and can drain your budget quickly. Read More