4 Steps to Chosing a Web Design Agency in Miami

 

Looking for a web designer in Miami, Florida?

There are few things you should know before choosing a web designer or website design company for your online project.

  1. Does the web designer REALLY have a good understanding of Search Engine Optimization and Marketing skills? What’s the point of developing a website that will not help you acquire traffic or leads? What’s the point of being one dimensional in your web development efforts. You should expect a professional that knows how to design but knowing how to market your site is a big plus.
  2. Does the business have experience designing and developing websites online? This may seem practical or like common sense, but over the years I’ve found that most people looking for web designer prefer to go cheap than  finding a decent company for their web design needs. Your web designer should have experience, referrals and work that can offer you an example of the caliber of work they can commit to.
  3. Does the web developer understand your overall goals for the project? Do they understand your business and your business model? This may seem completely unrelated one to another, however if the web designer doesn’t have a standard or benchmark to go off of, they will probably produce a website that is unrelated, off topic and doesn’t emit confidence to your ideal visitor or customer.
  4. Lastly does your web design take the necessary steps to create a framework and project schedule to ensure deliver-ability of the product. The nightmares of having projects go on forever are common place in this business but if you have a schedule and an excellent project manager ensuring things are moving along, that will benefit both the designer and you the client.  Lighthouse Internet Media has been designing websites and creating projects at all levels over the past 7 years! We know what it takes to design and develop a site that is both practical and affordable.

If you are interested in speaking to someone who can design with excellence and really give your business a presence online with your ideal customers or clients, we would like to extend to you an invitation to contact us at 305 389 8955 or email our founder directly at emilio@lighthouseinternetmedia.com. We pride ourselves in the integrity of our methods and results, you simply can’t go wrong with our firm.

Emilio Yepez
Lighthouse Internet Media
2332 Galiano Street
Coral Gables, Florida 33134
Phone: 305 389 8955
Email: emilio@lighthouseinternetmedia.com

BIO:

Emilio Yepez is an e-commerce, online, web design and Pay Per Click consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both affiliate marketing programs while at ARC and ARC Media and ecommerce business development projects, like Navarro.com. Recently, Emilio Yepez developed and managed the Navarro.com ecommerce site, the largest Hispanic Owned Pharmacy Chain in the US.

Our Past and Present Clients:

Lighthouse Internet Media Clients

Programmatic Media Buying (Part One)

Programmatic Media Buying (Part One)

If you are familiar with the general concept of traditional CPM Media buying then you are already familiar with the methods used by media buyers today, however at the end of 2011 Forrester released a report titled: “The Future of Digital Media Buying” and in their report they introduced a digital media buying method called Programmatic Media buying and eluded that media buyers who did not make the switch could be left behind.

In Forrester’s research they reported that Programmatic Media buying was the future and marketing decisions based on a new set of perimeters would dictate the pace for media buyers. Using traditional cookie related intelligence would soon be irrelevant (we keep hearing this) and using metrics like DSP’s tags on a conversion page to see what kinds of audience segments are hitting that page, the days and times that conversions are high and using that intelligence for analyzing data, would be the new norm. (See source here: http://www.clickz.com/clickz/column/2165122/media-planners-programmatic-buying).

Within the article they also pointed out that using a Programmatic Media buying would offer 4 key benefits to media buyers, otherwise absent through traditional forms of media buying platforms:

  • Price transparency
  • Control
  • Granularity
  • Insight

 

More Research

 

In my quest to better understand Programmatic Media buying, I researched other sources (please click here) that could offer me insight into this new form of media buying and this is what I discovered.

 

Using cookie related data and traditional forms to serve ads would be replaced by demand side software interfaces & complex algorithms to make better buying decisions as a marketing campaign evolves over time. Tracking consumer decisions across multiple touch points like the marketers website, mobile apps, Facebook page & email would now also be considered within the equation when planning and buying media.

 

George John, CEO of Rocket Fuel describes Programmatic Media Buying as the application of using artificial intelligence and big data to: bid on advertising inventory sources like Yahoo, Youtube and other sources and leveraging various indicators to deliver those ads based on complex factors like: whether the visitor had been on the advertiser’s website in the last 30 days, the weather, geography, time of day, etc. The bidding formula itself and the subsequent optimization decisions have been derived by algorithmic processes, versus being specified by human input. (Please Note I am quoting and paraphrasing)

 

Conclusion

 

Bottom line, we are getting smarter about our media buying decisions and using Programmatic Media buying is the new wave for the industry. My only question is: Who will lead the charge and prove that this method is really better than what is currently available to Media Buyers today? I think the verdict is still out and in future articles I am going to attempt to answer this important question….hopefully….:)

 

Pay Per Click Management in Miami, Florida

Looking for a Pay Per Click Management Agency in Miami, Florida? 

Marketing your website or business online has become an essential strategy for increasing the amount of customers you receive, and increasing profits. Studies have shown that many people spend up to 80 percent of their entertainment time on the Internet. People will browse the Internet while taking a break from work, relaxing on the couch while watching television, or maybe just to waste time before heading to bed. This is the reason that pay per click advertising is such an effective method of reaching out to your customers.

Pay Per Click Advertising

Pay per click advertising is one of the best forms of advertising out there because the marketer only needs to pay for clicks on the advertisement. This means that they will be paying for people that are interested in the product or service, and it won’t cost a dime to advertise to those that don’t care.

Where Are Pay Per Click Advertisements Displayed?

Usually, websites will leave areas on their pages for advertisements, where your pay per click ads will be displayed. Keywords are used to determine what pages your advertisement will show up on. This makes it easier to display your ads on pages that are relevant to the services that you offer, making it easier to find your target audience.

Pay per click advertisements are sometimes displayed on YouTube as well. They are those little ads that you will sometimes see at the bottom of a video when it first starts up. Since millions of people watch YouTube videos each day, these advertisements tend to gain a lot of traffic as well.

Why Should You Seek A Professional Such As Lighthouse Internet Media?

While pay per click advertising may seem simple, it actually goes a lot deeper and can get pretty complex. There are all sorts of components involved, such as restricting the amount of advertisements that are displayed each day so your company doesn’t receive a huge bill, finding the best keywords for your advertisements, and working with other companies to get your advertisements displayed.

Set A Budget

By setting a budget for your advertisements, you can ensure that the costs won’t exceed the amount of money that you have for marketing. The biggest mistake that people make when trying to run their own pay per click advertising campaign is the fact that they often don’t realize how quickly the charges can add up when they have some really good advertisements, and are surprised by the cost.

The goal of budgeting your marketing campaign is to restrict the amount of advertisements that appear so that you don’t run into this problem. Even if you have a large budget, you can never be too safe.

Lighthouse Internet Media Experience

Whenever you’re dealing with a company that will be managing any part of your marketing platform, you need to ensure that they will do a quality job. Not only can hiring out to a bad company cost you thousands of dollars in advertisements that don’t do anything, but it will also reduce profits by reducing the amount of traffic that visits your website.

You don’t need to have that worry with Lighthouse Internet Media. The founder of Lighthouse Internet Media has handled over $15 million in advertisements, which has gained the company quite a bit of experience in the area.

Lighthouse Internet Media also has a wide variety of businesses that they have worked with. Some of these include:

 

  • Perfume and Fragrance Businesses

 

  • Online Retail Shoe Businesses

 

  • Retail and Pharmacy Businesses

 

  • Various law businesses specialized in different areas

Straight Route To Success

You can avoid all of the common mistakes made by other companies by starting out with Lighthouse Internet Media, rather than wasting resources learning the hard way. Research has shown that small companies end up wasting about $10,000 a year on average in useless advertisements.

This is a lot of money to waste. However, you can avoid this trend by starting out directly with Lighthouse Internet Media. If you’ve already found that you were wasting money using pay per click advertisements somewhere else, then it can never be too late to cut your losses and start working with a real professional today!

Conclusion

Lighthouse Internet Media is a leader in the world of pay per click advertisement management. They have been able to help hundreds of companies market themselves on the Internet with much efficiency. Their marketing techniques are effective, and they work with businesses to create a plan that fits within their budget. Pay per click advertisements themselves are the best way to advertise on the Internet because you only pay for people that click the ads, which means that they have an interest in the product or service that you are offering.

 

To your success,

Emilio Yepez
Founder and President
Lighthouse Internet Media
2332 Galiano Street,
Coral Gables, Florida 33134

BIO:

Emilio Yepez is an e-commerce, online and Pay Per Click consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both online sales and affiliate marketing programs.  Recently, Emilio Yepez developed and managed the Navarro.com eCommerce site, the largest Hispanic Owned Pharmacy Chain in the US. Emilio is a highly recognized online marketer and is published in various online related publications and books.

 

Online Marketing Consultant Miami

You Found Us! 

Looking for an experienced online marketing consultant in Miami, Florida?  My name is Emilio Yepez and I am the President and Founder of Lighthouse Internet Media and I’ve successfully consulted & helped over 300+ online merchants! Over my career I’ve worked with top online businesses and I’ve seen all kinds of scenarios in every online vertical you can think of and I am convinced after years of working with different online businesses that success online is primarily determined by having the right customized formula in place for your particular business & industry. I can say this with full confidence because we know what works and we know how to apply it in a way where it makes sense and produces real results!

As an agency we offer our clients a number of different services at a very high level, our approach whether you are a small, medium or large sized business is to compete with best and compete at a level online where you can be successful and more importantly profitable! Our agency doesn’t believe in just servicing your needs, we partner with you and your team to find a strategy that works and produces the REAL results. As an online agency we offer the following services:

Don’t Go At It Alone

Some merchants go at it alone and others think they will figure it out over time, but the truth is getting an online marketing consultant to help you is the one of the best decisions you can make. Getting someone to help partner and support you in your decision making is not only wise but prudent and beneficial to your business. We think the ability to confirm your assumptions is worth its weight in gold. Why pay through the “nose” in mistakes and unnecessary trials?

We Fast Track You in the Right Direction  

Over my 16 year career I’ve worked with some of the top online retailers and one thing is true: They all eventually learned how to successfully manage and build their online business, but only after experiencing many unnecessary expenses, trials and errors. The advantage you get with our firm is that you won’t need to go through these unnecessary steps. We will blow past these small insignificant milestones and get your business to profitability faster!

Let Us Help You Turn Things Around 

Lighthouse Internet Media specializes in turning around online businesses and getting them back to profitability. We’ve developed numerous successful strategies for various online businesses in different verticals. Over the years we’ve developed a proprietary formula for online businesses that works, moves the sales “needle” and really ramps up the business for success. Below

If you are serious about your online business and you are looking for someone to partner with you in your online endeavors, we are the firm you are looking for. I invite you to call us at 305 389 8955 or email us directly at emilio@lighthouseinternetmedia.com.

Don’t waste another moment doing things the wrong way, we can sometimes turn around online businesses in as little as 60 days. Give it some thought!

To your success,

Emilio Yepez
Founder and President
Lighthouse Internet Media
2332 Galiano Street,
Coral Gables, Florida 33134

BIO:

Emilio Yepez is an e-commerce, online and Pay Per Click consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both online sales and affiliate marketing programs.  Recently, Emilio Yepez developed and managed the Navarro.com eCommerce site, the largest Hispanic Owned Pharmacy Chain in the US. Emilio is a highly recognized online marketer and is published in various online related publications and books.