Pay Per Click Management pricing is one of the single most important aspects that need to be considered when choosing an agency. Yes there are numerous agencies like ours in South Florida and throughout the nation that have different pricing models. This often can confuse a client wanting to know how Pay Per Click Management is priced or determined. I will start by saying that there are a few methods you need to be familiar with and others that you need to be weary of when it comes to pricing. Obviously every agency is different and they set their fees differently, however over the years I have taken note of a few methods used and I would like to offer my opinion and insight into these different pricing models.
The FREE Pricing Model
Lets face it, you get what you pay for. In the PPC industry this is not an opinion, its a fact! PPC is one of the most complex and time consuming forms of online marketing. Anyone who is offering to do your PPC for FREE and later compensated based on performance is either inexperienced or using what I consider to be is an unethical marketing method to capture leads.
The Hybrid Model: Fee/Percentage Based Model
This is a common method among Pay Per Click Management agencies. It’s standard and can work for some businesses. My thoughts on this pricing model is to make sure you are dealing with a company with verifiable results and clients. This model is fair and tends to be favored among most agencies.
The Lighthouse Internet Media Model
Our model is a little special and unique. We use something that not only benefits the client, but offers a range of different options. We charge $250 an hour to begin our initial talks and evaluation session. Our entire evaluation costs are credited if you decide to hire our Pay Per Click firm so there is no real risk. We like win-win relationships, what we don’t like is wasting a clients time. We can either help you or we cant, if we cant we refund you all of your consulting fees back, guaranteed!
Our PPC formula for success is grounded on a few solid principles that range from in-depth market research from foremost experts in your industry to neuroscience data and unique online marketing strategies. We also like to offer our clients a pay as you go option so you only pay for what you need. Yes we are open to long term relationships and we offer certain rates for longer term relationship based clients, but we also like to offer our clients flexibility, without having to sign long term contracts. You can always opt to pay for blocks of time as well or pay us on an hourly basis. We leave these important decisions up to you. Bottom line, at every stage of our service we consider ourselves your business partner and extension of your marketing team, we are there with you from beginning to end.
If you are interested in speaking to someone who can start your campaign the right way, the first time or you need a major turn overhaul, we would like to extend to you an invitation to contact us at 305 389 8955 or email our founder directly at email@example.com. We pride ourselves in the integrity of our methods and results, you simply can’t go wrong with our firm.
Lighthouse Internet Media
Phone: 305 389 8955
Emilio Yepez is an e-commerce, online and Pay Per Click consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both affiliate marketing programs while at ARC and ARC Media and ecommerce business development projects, like Navarro.com. Recently, Emilio Yepez developed and managed the Navarro.com ecommerce site, the largest Hispanic Owned Pharmacy Chain in the US.