Of course as many of you know, I am an online business consultant. My expertise is in ecommerce, online marketing, operations and designing business efficiency systems and processes. If you would like more information on who I am please visit my Linkedin page by clicking here or my site by clicking on this link. I have probably consulted now close to 260 different businesses over my career. Some of those businesses include:
- Shoe retailers
- Fragrance retailers and shops
- Ticket brokers and ticket sellers
- Pharmacy businesses
- Hispanic related businesses
- Travel & Tours
- Electronics & equipment
- Warehouse & Shipping products
- Law related businesses of all types
- Products & services geared toward Hispanics
- Women’s skincare products
- Women’s clothing and shoes
Check the Ego at the Door Please!
I first want to say to my audience that I am not the “proverbial not it all”, I do however think my extensive career has afforded me the opportunity to gain valuable insight into how successful businesses are managed and operated. I’ve been able to see how different businesses work, the unique business models used to generate a profit, but more importantly the key principles that dictate the success and failure of a business.
In the month of February, I am dedicating a few articles to new business owners and entrepreneurs. I think you’ll find the principles I will share to be practical, but also insightful and hopefully worth your time. I am not a writer by trade, however I do tend to put a spin on my articles that I think helps others relate and see things differently, hope this helps!
Mistake #1: Running Out of Gas!
Oh the excitement of owning a business! It doesn’t matter whether you’re a team of one or a team of 100 in a start-up, owning or operating a new business can be fun & exciting. Creating something that is your own based on a vision, is inspiring, however what do you do when “30 days later” J you lose some of that momentum, the fire in your belly is quenched and it dawns on you that the business you envisioned is going to be much harder to get up and running than you could have ever imagined?
There is a saying I heard someone say the other day that really spoke to me and I think is appropriate within the context of this article: “Fatigue makes cowards of us all”! Isn’t this the truth!
A common mistake I see “new” entrepreneurs make is not mentally and physically preparing themselves for the demands of a new business and the JOURNEY. Owning and operating a business is a marathon, not a sprint! It takes time and there is plenty to do, so do yourself a favor & enjoy the journey.
If you have run out of gas and need inspiration, go back to the vision you had and let it fuel you. I don’t know of any other financial instrument like building a business to generate wealth.
Your vision and dream is worth it, but it’s going to cost you a lot, if not everything to see it happen. Look, your not the only one to have feelings of doubt or fear and if your physically tired, rest and get back on the horse. Remember, building a business can take months, years and in some cases a lifetime. It’s not a sprint, it’s a marathon!
I will be posting the next 3 mistakes in other articles this month!
To your success!
Emilio Yepez is an e-commerce consultant located in Miami, Florida with over 16 years of operational and internet marketing experience. Emilio Yepez has worked with top Internet Retailer 500 companies and has generated Millions of Dollars in sales in both affiliate marketing programs while at ARC and ARC Media and ecommerce business development projects, like Navarro.com. Recently, Emilio Yepez developed and managed the Navarro.com ecommerce site, the largest Hispanic Owned Pharmacy Chain in the US.