What is SEO? What are Its Advantages on Your Website?

In the land of Google, where a business appears on a results page can mean the difference between peak website traffic and increased sales or being in a virtual desert. Getting a business well positioned on search engines is a key to increasing internet traffic and sales. Search Engine Optimization, or SEO, increases the visibility of a website or web page in search engines, such as Google or Yahoo! In general, the sooner a page appears in the results, the more visitors the site receives from search engine users.

As SEO has become more integral to marketing campaigns, internet marketing firms have become vital to helping their clients gain increased exposure and position in search engine results. SEO marketing companies research how search engines work, what people are looking for, the search terms used, and which search parameters are frequently used by a business’ target audience. This information is used to create internet exposure.

Lighthouse Internet Media has the experience and knowledge to help business optimize their internet presence. They recognize that it is essential that their clients be positioned prominently in any internet search. By researching their client’s market and finding trends in searches, they optimize a client’s page ranking. For those clients who have a fairly solid web presence, Lighthouse Internet Media make search results more prominent.

Lighthouse Internet Media takes a comprehensive approach to internet marketing. Aside from SEO, they also include social media, pay-per-click management and e-commerce development as part of an overall marketing strategy. Focusing on strategic performance driven relationships with their clients, Lighthouse Internet Media excels at performance marketing campaigns. Each marketing campaign is tailored to fit each client’s specific marketing need, for both the immediate and the long term. Their goal is for every client to get a superior return on investment (ROI) for their advertising dollar.

Businesses need to be well positioned to compete for internet dollars. A targeted SEO can increase a business’ exposure and bottom line. Lighthouse Internet Media takes SEO to the next level, allowing businesses to be found by clients rather than lost in the internet desert.

Sincerely,

www.lighthouseinternetmedia.com
305 389 8955

Grow Your Online Business Today

There are many ways to grow your online business today. You can include your website on business cards and brochures that you pass out to consumers or business customers. You can also include your website URL in classified ads that you place in trade or consumer journals. The key is making sure you track your offline advertising so you can determine which ad campaigns are profitable.

Email marketing can also be highly effective. Purchase some bulk email software. This allows you to load and send thousands of emails out simultaneously. You can purchase your email lists from the Direct Mail Association or companies like InfoUSA. Start by testing email lists from several different vendors, then order more from the ones that get results. Lighthouse Internet Media can help you with your email marketing campaign, and even create an entire strategic business plan for you.

Search engine optimization and pay per click advertising on Google Adwords are two of the most highly effective ways to grow your online business. In search engine optimization, you include certain keywords that people are most likely to be use by people searching for your products. Search engine optimizers can also code and organize your pages for optimum results, giving you a high ranking in major search engines like Yahoo and Google. Google Adwords allows you to pay for each click to your website. The amount you pay per click determines your position. Lighthouse Internet Media professionals are experts in search engine optimization and pay-per-click advertising. They can help you grow your business exponentially.

Lighthouse Internet Media are also experts in social media. They can help you use one of the most important media tools today, promoting your site through Facebook, Twitter, Linked-In and other major sites. They know the methods of generating traffic fast so you can earn a solid return on your advertising investment.

Sincerely,

Emilio Yepez
Founder
www.lighthouseinternetmedia.com
305 389 8955

Improve Your Business and its Online Profile

Are you serious about improving the impact your business is making on the internet? Do you want to get more traffic on your website so that people can become interested in the products and services you have on offer? If the answer to any of these questions is yes then you should seriously consider working with Lighthouse Internet Media. We are a company that prides ourselves on our ability to transform a business’s online profile. After all, with so much competition in almost every industry you do not want to run the risk of being left behind. It is important to realize that all your rival companies are going to be looking to the internet to improve their market base as well. You want to make sure you remain at the head of that pack.

The best way to improve your online profile is to create a website that more people will visit. The best way to achieve this is to get your website higher up on search engine rankings. This is done through a method known as search engine optimization, or SEO. With SEO you can ensure that when certain keywords are entered your business’s website will be very prominent on a search engine such as Google or Yahoo!.

Another way that Lighthouse Internet Media will improve your online profile is by modifying your website and streamlining it. Typically websites suffer from one of two problems. Either they have too little information or they have too much information. You want a website that is inviting, exciting and easy on the eye. You also want a website that provides customers with all the information they need. That is where Lighthouse Internet Media comes into the picture. We have tons of experience in creating the perfect websites that are not only informative but also easy to view and navigate.

Sincerely,

Emilio Yepez
Founder
www.lighthouseinternetmedia.com
305 389 8955